B2Bmarketing Biz articles from February 2003

B2Bmarketing Biz archives from February 2003

Failing UK Marketing Firm Dramatically Revives with Clever Re-Branding & Prospecting.
February 4, 2003... CHALLENGE: If you think things have been tough in the US, just be glad you're not in the UK where market conditions have been even worse for many business marketers. Birmingham-based, Cabal Group Ltd helps mid-sized consultancies in IT,...

How to Cut Through the Clutter & Impress Prospects with an Emailed Flash Commercial.
February 11, 2003... CHALLENGE: When meeting and convention planners think about where to hold events, spots like Orlando and New Orleans spring to mind... instead of Connecticut. "We're not on the radar screen of a lot of meeting planners," admits Coastal...

Five Steps to Create White Papers That Impress Prospects and Reporters.
February 18, 2003... If you have a fabulous white paper, you can use it to get more press mentions, run as your offer in sales lead generation campaigns, and send to current leads to keep them warm during the sales process. Only problem is, these days white...

Buyer's Kit Offer Generates 5,000+ Sales Leads (Works Better Than White Paper or Webinar Offers).
February 25, 2003... CAMPAIGN: ASP Atomz used to base its marketing on no-cost trials, and no-cost services for smaller clients who presumably would tell their larger friends about the service. It worked well at first, the Company became one of the best-known...