B2Bmarketing Biz articles from February 2002

B2Bmarketing Biz archives from February 2002

How to Double Business-to-Business Sales by Adding a ROI Calculator to Your Web Site.
February 5, 2002... CASE STUDY CHALLENGE: How do you sell large corporations pricey products, which they don't absolutely need, during a recession? When Ken Kornbluth founded MarketingPilot Software in January 2001, he knew there were two sales barriers....

Top 5 Corporate Communication Mistakes the Fortune 500 Make Online.
February 6, 2002... Corporate communications veteran William Dupuy (who's counseled the CEOs of more than a dozen public companies, produced nearly 70 annual reports, and won a Silver Anvil from PRSA), is quickly becoming infamous as the crotchety editor behind...

Case Study: Reaching Fortune 1000 Sales Prospects Online.
February 12, 2002... CHALLENGE: When Jeff Kuzmich joined Element K as Internet Marketing Manager in October 2000, the company was barely spending any money on outbound Internet marketing. Kuzmich was given two primary goals -- 1. Test a wide variety of outbound...

How to Support Field Sales and Telesales with Your Web Site.
February 19, 2002... CASE STUDY CHALLENGE: "We are the Home Depot for engineers," explains National Instruments (NASDAQ: NATI) Director Web Marketing, John Pasquarette. National Instruments (NI) carries a potentially confusing array of over 6,000...

Can Viral Games Work for Business-to-Business Marketing.
February 26, 2002... CHALLENGE: Until the late 2001, Web design firm Unleashed Media had never done a marketing campaign before. They didn't need to because they got so much new business from good old-fashioned viral word-of-mouth. However due to the economy,...