B2Bmarketing Biz articles from February 2001

B2Bmarketing Biz archives from February 2001

Watch Out: Some Search Engine Optimization Firms May Be Overcharging Clients.
February 7, 2001... Search engine optimization (SEO) expert Anthony Muller who B2BMarketingBiz profiled in a recent two-part interview, asked us to pass the following warning on to all readers: "Thus far from the article, I have been contacted by many...

Test Results from the 5th Biggest B2B Online Advertiser: Network Solutions.
February 7, 2001... As one of the top five B2B online advertisers of 2000, Internet domain registration firm Network Solutions spent millions on banners. We contacted General Manager Steve Lorenc to hear what Network Solutions had learned from this experience --...

Collect Opt-Ins for Your Email Prospect List at Trade Shows.
February 7, 2001... One of the top items on every B2B marketer's agenda these days is gathering permission from prospects and customers to email them news, offers and/or product updates. This process (also known as collecting opt-ins) can be time consuming and...

Web Conferences Beat Road Shows in Terms of Cost, Attendees and Sales Lead "Heat".
February 7, 2001... CHALLENGE: Like many B2B companies, AXENT Technologies (now part of Symantec) used to do a traveling road show seminar to reach potential buyers of products. Corporate Events Manager, Matthew Valleskey explains, "We'd go out twice a year to...

Small Community Bank Uses Traditional Offline Marketing to Grow Online Accounts.
February 10, 2001... CHALLENGE: David Munroe, Vice President of Marketing for Danvers Savings, says the small community bank was never Web- phobic. "Our principal concern was having a party and no one showing up." Danvers Savings had its Web site...

Small Business Owners Don't Surf; Top Four Tactics to Win Their Attention on the Internet.
February 14, 2001... You've probably heard the statistics: 65% of America's small business owners are online. However, marketers hoping to reach them should be aware that this target audience's Web usage patterns are different from those of typical businesspeople...

Liquidation.com Has Tested Almost Every Online Marketing Tactic -- Here's What Worked.
February 14, 2001... In a world where many of last year's vaunted B2B exchange sites are going belly-up, Liquidation.com "The Complete Solution for Business Surplus" is still going strong. We contacted the Company's Director of Online Marketing, Asad Haroon to...

Big Business Employees May Not Receive HTML Email.
February 14, 2001... Although the vast majority of email programs now receive HTML messages just fine, online marketing speaker Tom Antion warns B2B marketers that some big companies have disabled their employee's ability to receive HTML email at work. Therefore,...

Judith Remondi Explains How B2B Email Marketing Is Different from Direct Mail Marketing.
February 21, 2001... Judith Remondi is that rare bird, a traditional B2B direct marketing expert who also thoroughly understands the challenges of email relationship marketing. As the President of RMS Direct and a former leader at Harte- Hanks and Epsilon Data...

AMSOIL's Web Site Strengthens Dealer Relationships and Gets a 20-Times Return on Investment.
February 21, 2001... CASE STUDY CHALLENGE: Ed Newman, Marketing & Advertising Coordinator for AMSOIL Inc., makers of "The Original Synthetic Motor Oil", found himself in a bind familiar to many B2B marketers hoping to expand online. Newman's product is a...

Arthur Andersen eCommerce Experts Say Partnerships and eCRM Critical for eFinance Sales Success.
February 23, 2001... Audit and tax giant Arthur Andersen has been quietly and steadily grabbing a slice of the consulting pie --- after divesting itself of its consulting sister company, now called Accenture. We spoke with two Andersen online business experts:...

Are You Tracking Your Email SIG's Effectiveness?
February 27, 2001... By now most B2B marketers know the lowly email SIG (email signature) can be one of their best online marketing tools. Smart companies require all employees -- especially customer service, tech support, sales, PR and marketing -- to append an...

Best Practices in White Paper Marketing Online.
February 27, 2001... Business marketers have been using white papers for years to educate, impress and gather qualified leads in their marketplaces. Everyone knows the Internet makes it easier than ever before to distribute white papers -- but that also means...

CPA Online Uses Free Content to Market $40,000+ Services.
February 27, 2001... CHALLENGE: CPA Online is a matchmaking service helping businesses seeking accounting-related systems figure out which ones are right for their specific needs. A family-owned company, CPA Online didn't have millions to spend marketing itself as...