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B2Bmarketing Biz articles from December 2003
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B2Bmarketing Biz archives from December 2003
B-to-B Direct Mail Campaign Gets 7.5% Response.(Business to Business)
December 2, 2003... CHALLENGE: Founded in 1942, Baker Tanks has dominated much of the industrial tank rental industry for decades -- which makes it kind of hard for a new marketer to make a difference.
When you own massive marketshare, there's just not that...
How to Keep Revenues from Plummeting After Renaming Your Company -- Hanson Brick's Tactics.
December 9, 2003... CHALLENGE: Back in 1999, UK-based Hanson Brick bought seven US and Canadian brick manufacturers. Merged they formed North America's largest brick company - selling 1.6 billion bricks a year.
The only problem was, they were seven very...
Business Holiday Card Tactics to Update Your Prospect Database and Delight Your Marketplace.
December 16, 2003... CHALLENGE: "Most holiday cards are pretty impersonal," notes Gary Slack, Chairman of B-to-B marketing agency Slack Barshinger.
"It's a time of the year when people are looking to be communicated with personally. Many of us hope we get a lot...