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B2Bmarketing Biz articles from December 2002
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B2Bmarketing Biz archives from December 2002
Special Report: How to Improve Your Trade Show Marketing for 2003: Staff, Booth & Sales Lead Tips.
December 3, 2002... The bad news is that after a lousy 2001, trade show attendance fell by another 8% in 2002 and so far 2003 doesn't look to be much better. However, more and more exhibitors are deciding to tough it out and continue investing in booths.
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Clever Pre-Show Direct Mail and Web Campaign Generates Solid Leads.
December 10, 2002... CAMPAIGN: As an independent copywriter, Mark E Johnson is up against a lot of competition when he pitches prospective clients.
Johnson knows that hiring a copywriter requires a lot of trust on the client side (a bad campaign can lose the...
Email Alerts to Big Businesses vs Small Businesses - Metrics from Cintas.
December 17, 2002... CHALLENGE: "If there's a year where we don't grow 12-15%, that's considered a down year," says Cintas Corporation's Webmaster Dan Casey of the Company's overall sales goals. "We're accustomed to 15-17% growth on an annual basis."
Cintas...