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B2Bmarketing Biz articles from December 2001

326 total articles

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B2Bmarketing Biz archives from December 2001

Online Marketing to Corporate Insurance Executives.
December 4, 2001... CHALLENGE: You can tell from GRX Technologies' exceptionally well copy-written home page that they know exactly who their three types of sales prospects are, and what these targets really want. Instead of falling into the B2B Web design...

How to Impress Industry Analysts at Gartner, Forrester, IDC, Jupiter & Others.
December 18, 2001... A few years ago when Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He says, "I mistakenly thought that that industry analyst relations were just like media...