B2Bmarketing Biz articles from December 2000

B2Bmarketing Biz archives from December 2000

Why Most Small Business Sites Don't Appeal to Small Business People.
December 1, 2000... Over the past couple of years, dozens of Web sites and portals have launched aimed at small business people, but according to Laurel Delaney, CEO of Global TradeSource Ltd, a company which helps entrepreneurs become global businesses, most name...

TotaliNet Raises Conversion Rates by Prequalifying Business Sales Leads Online.
December 1, 2000... CHALLENGE: TotaliNet, a division of Ensurge.com, specializes search engine optimization services for small businesses with Web sites. The company's aggressive blast email campaigns promoting a free site evaluation produced decent initial...

How B2B Marketers Can Use Email Discussion Groups to Grow Sales and Increase Customer Loyalty.
December 5, 2000... CONTENTS 1. Intro: Email Discussion Group Basics 2. Using 3rd Party Groups to Get Your Message Out 3. How to Launch and Run a Customer Email Discussion Group 4. Resources ***** INTRO: Email Discussion Group Basics *****...

Financial Services Branding Expert Maria Lilly Predicts Continued Consolidation and Globalization.
December 6, 2000... FinancialMarketingBiz.com wanted to hear from a senior financial media professional to better understand the significant challenges facing the industry. We interviewed Maria J. Lilly, founder of MJ Lilly Associates, a communications and brand...

Top Seven Online PR Action Items for B2B Marketers.
December 11, 2000... This week we attended PR NEWS' Strategic Online Communications Seminar in Washington DC along with about 60 leading PR experts. Here are the top seven "action items" we came away with that every B2B marketer should consider implementing: ...

BeNOW's Andy Cutler Says 'Too Many People Get Permission and Then Turn on the Electronic Megaphone'.
December 11, 2000... Andy Cutler is one of the world's top experts at building database marketing strategies for Fortune 500 companies. As a leader at the famous database marketing agency Epsilon, Cutler managed relationship marketing efforts for IBM, MCI, General...

What Financial Marketers Can Learn from Infogate, the Stickiest Site on the Web-at-Work.
December 12, 2000... Infogate, a free information service offering users customized streaming news feeds (including stock quotes), reaches more than one million users and has consistently been rated by Neilsen Netratings as the stickiest site on the Internet for...

John Warrillow Reveals the Top 5 Reasons Small Business Owners Don't Shop Online.
December 14, 2000... Marketing Communications firm Warrillow & Co. helps Fortune 500 companies, such as AT&T, British Airways, IBM and American Express get inside small business people's heads. What have big brand names like these learned from Warrillow? We spoke...

ePrize Uses Different Creative to Appeal to Small vs. Large Merchants Online.
December 14, 2000... CHALLENGE: In September 2000 ePrize, an online sweepstakes provider, launched a new product specifically for small businesses entitled Signature Series eSweepstakes. The Series enables small businesses with tight budgets to market themselves...

Charlie Buchwalter VP AdRelevance Reveals 46% of B2B Banners are Good for Branding Only.
December 18, 2000... Charlie Buchwalter, VP for online ad measurement service AdRelevance, has spent the past year watching B2B online advertising statistics very carefully. We called him to get an overview of what's up with B2B banners in this year when the media...

B2B Online Seminars Grew Exponentially in 2000; Three Tips for Seminar Success in 2001.
December 18, 2000... 2000 has been the year of the online business seminar, and B2BMarketingBiz.com confidently predicts this trend will continue through 2001. Barry Silverstein, CEO of award- winning B2B interactive agency Directech/Emerge says, "We find clients...

NetReality Questions Whether Name-Brand B2B Email Newsletters Are Worth Higher Ad Rates.
December 18, 2000... As VP Marketing for NetReality Kit Waugh has tested a wide variety of B2B online marketing tactics, including virtual tradeshows and spreading the word about downloadable white papers through bitpipe.com. He's found by far the most effective...

UPS.com Raises Visitor Return Rates By Fine-Tuning Site Navigation.
December 18, 2000... CHALLENGE: Like many companies providing services to businesses, UPS wanted to reduce the amount of money they were spending on routine customer service by transitioning much of it to the Web. UPS is a big enough brand name that they did not...

Datamonitor Predicts eFinance Industry Will Grow by $30 Billion.
December 19, 2000... As Director of Financial Services/Americas Region for London- based research firm Datamonitor, Andrew Nuttney spends his days tracking ecommerce progress in the financial services industry. We contacted Nuttney to get a bird's eye view of how...

Intacct.com Finds Small Biz Clients Prefer Live Online Help to Telephone Assistance.
December 21, 2000... Ever since Web-based accounting service Intacct.com added live chat to their site, they've found it's more popular with visitors than their toll-free phone number. Carol Manning, VP Marketing says, "They can use the old-fashioned telephone if...