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B2Bmarketing Biz articles from August 2004
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B2Bmarketing Biz archives from August 2004
Create-Your-Own-Brochure Program Lures High-Quality Leads (Idea Worth Stealing).(marketing)
August 11, 2004... CHALLENGE: Creating relevant print materials for prospective students was becoming expensive, not to mention time consuming for Huntington College.
"We're not a particularly large school, but we have 18-20 departments and over 70...
How GoToMyPC Tested Landing Pages to Raise Conversion Rates by 400% (Useful Creative Samples).(online marketing.)(Citrix Online)
August 25, 2004... CHALLENGE: "Most trials come from the first link, so it's very important to get them then," says Bernardo de Albergaria, VP Marketing Citrix Online, on marketing GoToMyPC, the company's lead product to the SOHO/small business marketplace. "We...