B2Bmarketing Biz articles from August 2003

B2Bmarketing Biz archives from August 2003

Cool Talking Head vs Standard Flash Intro: Xerox's Surprising Landing Page Test Results.
August 5, 2003... CHALLENGE: In 2001, Xerox launched an online lead-generation campaign online that exceeded its goal by 17% and lowered cost- per-lead by more than 50% compared to what it would have cost using Xerox's traditional offline methods. "We blew...

3-Step Email Campaign Generates More Highly Qualified Sales Leads (Samples Included).
August 12, 2003... CHALLENGE: Wahoo! Last September a new enterprise software firm called M7 Corporation got funded by venture capitalists. In the old days this would have meant Zack Urlocker, VP Marketing, would get to fling advertising money about for...

Two-Step Landing Page Gets More Leads Than Single-Page -- Involve Prospects to Raise Responses.
August 19, 2003... EDITOR'S NOTE: The following Case Study happens to be about a sponsor of a MarketingSherpa newsletter. Please be assured we don't normally do this - our sponsors don't have any influence over our editorial. We decided to research and write...

Rolls-Royce's Tradeshow Microsite Gets an Astonishing 25 Pageviews per Visitor.
August 26, 2003... CHALLENGE: Every two years, all the world's aviation and aerospace press, manufacturers, and major buyers gather at the Paris Air Show. For Rolls-Royce, this June's show was the most important marketing, sales and media relations event of...