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B2Bmarketing Biz articles from August 2002

326 total articles

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<a href="http://www.accessmylibrary.com/archive/435094-b2bmarketing-biz/august-2002.html" title="Articles and back issues from B2Bmarketing Biz">Articles and back issues from B2Bmarketing Biz</a>

B2Bmarketing Biz archives from August 2002

Can Adding Instant Messaging Improve Your Site's Profits? One B2B Site's Story.
August 6, 2002... CASE STUDY CHALLENGE: When Brett Hayes founded RentQuick.com out of his basement four years ago, he had big competition including several public companies serving the same marketplace -- business executives who spend $200-$10,000 or more...

Mix Direct Mail + Web to Get More Trade Show Booth Visitors.
August 13, 2002... CHALLENGE: Trade show booths are major expenditures. Buying the space, shipping the booth, flying in personnel to staff it, printing up marketing materials to hand out ? it can add up to a hefty $150-$350 or more cost per new sales lead...

How to Make Really Expensive Direct Mail Campaigns Pay Off -- 5 Tips on Dimensional Mailings.
August 20, 2002... CASE STUDY CHALLENGE: The term "dimensional" mailer means any direct mail campaign in which the marketer sends something that's not flat. Letters, brochures, and anything else sent in a typical envelope is flat. A dimensional mailer...