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B2Bmarketing Biz articles from August 2001
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B2Bmarketing Biz archives from August 2001
Your CRM/eCRM Data Integration Project, Part III: A Marketer's Real-Life Experience.
August 7, 2001... After sharing best practices for the RFP and technology selection process from expert consultant Bernice Grossman in the first two parts of this Guide (see links below to Parts I & II), it's time to hear about an integration project from a...
EMC Gathers 60,000 Potential Sales Evangelists With a 3rd Party Email Newsletter.
August 7, 2001... At MarketingSherpa's 'Marketing to the Global 2000 Breakfast' brainstorming session last week, attendees noted that beyond marketing to official decision makers and obvious influencers, marketers must also reach out to evangelists within...
PRACTICAL KNOWLEDGE: Are 70% of Your Business Sales Leads Wasted?
August 14, 2001... "Traditionally, business marketers have measured the success of their campaign by the response rate," says Bob Merlo, CMO of marketing optimization solution provider deuxo. He pretends for a moment to be a traditional marketer, "I launched this...
NASA Tests Internet Marketing to Gather Business Partnership Leads.
August 14, 2001... CHALLENGE: One of the biggest arguments for continuing America's space mission, beyond the general quest for knowledge, is the fact that during the quest NASA has invented many new technologies incidentally useful to all of us earth-locked...
Do Journalists Hate Your Online Press Room? Take the Online Quiz.
August 21, 2001... According to study results released today by The Maloney Group, chances are most journalists are unhappy with your company's online press center. The Group examined 125 online newsrooms of Fortune 500 companies for more than 80 Best Practices...
Seattle Lab Raises Sales 44% by Email Marketing to IT Professionals.
August 21, 2001... CHALLENGE: Like many high tech firms, Seattle Lab used to be run by engineers. Which meant that the Lab's marketing was pretty much non-existent. Still they did all right because they developed quality software products, and had a solid...