B2Bmarketing Biz articles from August 2000

B2Bmarketing Biz archives from August 2000

Tracey-Lee Batsford of Wanted Technologies on Repositioning from B2C to B2B.
August 1, 2000... Over the past seven months, Wanted Technologies has successfully transformed itself from a business-to-consumer Internet software company to a business-to-business ASP. We were fascinated to learn from VP Marketing Tracey-Lee Batsford just how...

How a Major Business Real Estate Firm Launched Their New Site with a Webcast.
August 1, 2000... CHALLENGE: NAI Direct, one of the largest commercial real estate organizations in the world with more than 3,400 professional members worldwide, needed to introduce the press, investors and members to their complex new Web site enabling...

SmallBusinessDepot.com's Grows Opt-In Email Database by Giving Airline Travelers Print Newsletters.
August 3, 2000... CHALLENGE: SmallBusinessDepot.com (SBDepot.com) offers info on government contracts (a potentially lucrative play for small businesses) and other exclusive news geared for small biz. The site was launched in January, but SBDepot.com started...

How Verida Uses Telemarketing to Hand-Hold Farmers Online.
August 7, 2000... In the B2B Net markets universe there have been a lot of hyped launches over the past year, but very few have shown the solid, steady growth of Verida's Agriplace and its two sibling sites GrainPlace and InputPlace. This may be partially due to...

Multicity Got 100,000+ Webmaster Customers by Maximizing Free Site Reviews.
August 7, 2000... CHALLENGE: Back when Start-up Multicity launched their first products for Webmasters, they were a fairly small company trying to make a big noise without a lot of budget or even a full-time marketing staff. New VP Marketing Todd Tweedy says,...

FolioZ's Philip Mowris on B2B Email Marketing, Banners and Integrating Online and Offline Campaigns.
August 14, 2000... Philip Mowris is one of the hands-on leaders in B2B online marketing today. He's Director of Interactive and Media Services for FolioZ, the Southeast's first technology marketing firm; a founding member of Atlanta's Interactive Marketing...

Top 4 PR Tips to Reach Small Businesses Online: Dawn Ringel, Gumpert Communications.
August 16, 2000... Gumpert Communications is a PR firm specializing in helping large organizations such as NEBS and EntreWorld.org reach small biz. We asked Senior VP Dawn Ringel for her top PR tips for everyone who wants to do the same. Here they are...

HSR B2B's Richard Segal on What Works for "Blue Chip" Companies Marketing Online.
August 21, 2000... Last week we were psyched to meet Richard Segal, CEO HSR Business to Business Inc. HSR helps "blue chip" clients including General Electric and Xerox figure out what they're doing online. Q: How has the Internet changed PR strategies for...

Alco Ventures Uses Discounts to Lure 70% of its Building Contractor Clients Online.
August 21, 2000... CASE STUDY CHALLENGE: Custom railing and screen manufacturer Alco Ventures has had a token, "brochureware" Web site since 1996. Last Fall, President Ben Hume decided to get serious with his company's online presence, "The cost of doing...