B2Bmarketing Biz articles from April 2004

B2Bmarketing Biz archives from April 2004

5 Best Practices to Create a High-impact Sales Lead Generation Web Site.
April 7, 2004... CHALLENGE: Misys Healthcare Systems is one of the top five healthcare IT companies in North America, with more than 2,600 employees. As any marketer knows, managing sales lead generation programs for a company this large has its upsides and...

How to Use a Back-stage Blog & Virtual Community Networking to Maximize Your Road Show's Impact.
April 14, 2004... CHALLENGE: "God forbid you actually get out and speak to customers in person and hear what they say," laughs Chris Grams Senior Manager, Marketing Communications, at Red Hat. 18 months ago, the Red Hat team did just that. Four staffers...

How Pitney Bowes Targeted C-Level Execs in its Successful Re-branding Campaign.
April 21, 2004... CHALLENGE: How can you profoundly change Fortune 1000 CEOs' perceptions of your company? Although Pitney Bowes (NYSE:PBI) is a $4.6 billion company providing advanced document management systems and services, most people thought of it as...

20-Year Veteran B-to-B Copywriter Robert Bly Reveals How to Land Clients (Without Networking).
April 28, 2004... Freelance copywriter Robert Bly continues to market his services, though he has more work than he can handle. "The reason is not to get more business, but to have choices. I only do projects that are well paying, with people that I like, and...