B2Bmarketing Biz articles from April 2003

B2Bmarketing Biz archives from April 2003

How to Get Fortune 500 Clients to Evangelize with Press, Analysts & Sales Prospects on Your Behalf.
April 1, 2003... CHALLENGE: "We were trying to solve the problem every high tech company has," explains David Milam, Documentum's Chief Marketing Officer. "That is having getting more customers to become advocates for our company, so they talk about and...

Manufacturer Tests Launching 3 Different Sites & PPC Ads to Improve Circuit Board Sales.
April 9, 2003... CHALLENGE: "Circuit board shops have been closing left and right," says Bob Schnyder, Marketing Manager for ECD's Internet Products Group. "The electronic industry as a whole was really hard hit by the economic slump. It's dropped the...

Ask the Expert Feature Enthralls Business Execs Receiving Cincom's Promotional Email Newsletter.
April 15, 2003... CHALLENGE: It all started last year when Steve Kayser, Cincom Systems' North American Marketing & Biz Dev Manager, wanted to save his company a little money. One of Cincom's product line divisions was spending about $60,000 per year to...

How to Get Your Distributors to Double Sales by Marketing to Their Sales Reps.
April 22, 2003... CHALLENGE: Congratulations! You've got a deal with a distribution partner who's agreed to have their sales reps push your product. Now all you have to do is convince their sales reps to actually do it.... It's not even remotely easy. Let's...

Trial vs White Paper Offer - Results + 5 Steps to Email Campaign Success.
April 29, 2003... CHALLENGE: Ileana Rowe has one of the toughest markets to email into -- teachers and technology decision-makers at America's kindergarten through eighth grade schools. Rowe, Marketing Manager for software firm Learning.com, serves an...