B2Bmarketing Biz articles from April 2001

B2Bmarketing Biz archives from April 2001

Your CRM/eCRM Data Integration Project Part II -- How to Pick the Technology That's Right for You.
April 11, 2001... Here is Part II to our exclusive interview with marketing database integration expert Bernice Grossman, President DMRS Group, who's served as an expert consultant on the subject since 1983. Last month in Part I of this interview, Grossman...

Key ROI Metrics B2B Marketers Should Use for Online Campaigns.
April 11, 2001... Click throughs don't do it anymore. These days ROI rules. According to Christian Sarkar of BMC Software, B2B marketers need to measure four different types of metrics to determine an online campaign's success: Metric #1 Attraction How much...

InsureZone Surpasses a Million in Sales to Small Businesses by Partnering with Banks and Portals.
April 12, 2001... CHALLENGE: When InsureZone started in 1999, the Company initially planned to be a destination site. However, as VP Marketing Tara Herberth explains, "It became clear that building a brand online was not an economically savvy thing to do." And...

Keyva Gains 75-80% of its ISP Clients By (Carefully) Participating in Email Discussion Groups.
April 17, 2001... CASE STUDY CHALLENGE: Jack Permison, President of Keyva, has one of the toughest online marketing challenges around. His target clients are owners of small and medium-sized ISPs (Internet Service Providers) and they passionately hate any...

Crisis Communications: How to Prevent Your Company From Getting Burned by Ex-Employee Emails.
April 17, 2001... Last week more than 300 business partners of content syndication firm iSyndicate received a email from an executive the Company had just laid off.He wanted to sound the alarm that he felt the Company was in trouble, and oh by the way, could...

Skyscraper Banners Get "Phenomenal" Click Throughs From Fortune 500 Execs.
April 17, 2001... Are skyscraper ads (extra-extra long vertical banners) right for you? Suhaila Suhimi-Waldner, Senior Traffic Builder Hook Media, started buying skyscrapers more than a year ago for a B2B client who was trying to reach C-level executives in the...

SPECIAL REPORT: Spam & Privacy Information for Marketers.
April 24, 2001... Please note - this Report runs about 21 pages so you may want to print it out, instead of reading it on your screen. Table of Contents: - Introduction - What is Spam? - American, Canadian & European Legal Overview - ISPs, Corporate...