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B2Bmarketing Biz articles

326 total articles

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<a href="http://www.accessmylibrary.com/archive/435094-b2bmarketing-biz.html" title="Articles and back issues from B2Bmarketing Biz">Articles and back issues from B2Bmarketing Biz</a>

B2Bmarketing Biz back issues

2005
  1. January 2005
  2. February 2005

2004
  1. January 2004
  2. February 2004
  3. March 2004
  4. April 2004
  5. May 2004
  6. June 2004
  1. July 2004
  2. August 2004
  3. September 2004
  4. October 2004
  5. November 2004

2003
  1. January 2003
  2. February 2003
  3. March 2003
  4. April 2003
  5. May 2003
  6. June 2003
  1. July 2003
  2. August 2003
  3. September 2003
  4. October 2003
  5. November 2003
  6. December 2003

2002
  1. January 2002
  2. February 2002
  3. March 2002
  4. April 2002
  5. May 2002
  6. June 2002
  1. July 2002
  2. August 2002
  3. September 2002
  4. October 2002
  5. November 2002
  6. December 2002

2001
  1. January 2001
  2. February 2001
  3. March 2001
  4. April 2001
  5. May 2001
  6. June 2001
  1. July 2001
  2. August 2001
  3. September 2001
  4. October 2001
  5. November 2001
  6. December 2001

2000
  1. May 2000
  2. June 2000
  3. July 2000
  4. August 2000
  5. September 2000
  6. October 2000
  1. November 2000
  2. December 2000

Recent articles from B2Bmarketing Biz

Lead Generation Site Redesign: How to Get More Big Company Execs to Call You.
February 9, 2005... CHALLENGE: "Web designers want pretty people's heads on a home page," says Ken Kornbluth, President MarketingPilot. "They fought us like crazy on our design." Built in 1999, the home page's goal was to entice prospects to start clicking deeper into the site to learn more about the...

How to Improve Direct Mail Responses by Surveying Prospects Before You Start Copywriting.
January 27, 2005... CHALLENGE: Congratulations, your company has just invented a fabulous new widget that's wonderful in many, many ways. How do you figure out which single benefit to spotlight in your launch marketing campaigns? What headline will really grab the marketplace by its lapels? Like many...

How to Convert Your CEO to a Landing Page Testing Fan.(chief executive officer)
January 20, 2005... CHALLENGE: His seven years of experience in online marketing told Mark Ogne, VP Marketing RingCentral Inc., a provider of telephony systems for small businesses, that it's critical to test Web pages that convert visitors into customers. But at the time RingCentral's management team...

How to End Sales Lead Neglect & Make Sure Every Single Lead is Followed Up On Appropriately.
January 5, 2005... CHALLENGE: "We were growing 25-30% quarter after quarter, but only converting about 4% of our leads to genuine sales opportunities," says Gil Rapaport, VP Marketing for disaster recovery software firm XOsoft. "We knew how to generate hundreds of leads from search engines and lots of...

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