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Unbeatably smart! Managing Director of the Car Medic International Group, Andrew Hack says that with OEM approval from manufacturers such as Honda, BMW & Mercedes--plus a unique fault rectification service and on-site technical back up for franchisees, their franchise packages are the best on the market.
May 1, 2009... [ILLUSTRATION OMITTED]
Car Medic International know SMART repair is a good business idea. They know, like all the other SMART repair franchisors, this idea will make people money.
But unlike much of their competition, they know there...
Business in demand.
May 1, 2009... In January 2009, after spending eight years in the finance industry, Jeff Lewis took on a Car Medic and Caravan Medic business from the UK's number one smart repair franchise group.
"I wanted a complete change of direction," said Jeff, "I...
Media frenzy.(EDITOR'S column)
May 1, 2009... IN THE days leading up to last month's British & International Franchise Exhibition in London, the media just couldn't get enough. BBC Breakfast picked up the story, as did Radio 5 Live and Radio 4's The Today Programme. It seems that...
Calling all female franchisees.(Franchise news)
May 1, 2009... * RECRUITING FEMALE franchisees makes 'commercial sense', announced Venture UK franchisor Mark Witter at The British & International Franchise Exhibition in London this month.
Mark highlighted the lack of women in franchising, stating his...
Franchise opportunities in Scotland.(Franchise news)
May 1, 2009... [ILLUSTRATION OMITTED]
* THE BRITISH Franchise Association-approved Scottish Franchise Showcase on 5 June 2009 at The Glasgow Royal Concert Halls is the place to be for those looking to buy a franchise in Scotland.
Organised by Venture...
Stat-o-meter.(Franchise news)
May 1, 2009... It's perhaps too easy to become a victim of economic bad news but every recession has its winners and success stories.
31%
Increase in numbers of people looking to set up their own business (Business Link).
30%
Increase in...
Well fast ...(Franchise news)
May 1, 2009... RECOGNITION EXPRESS owner Kevin Andrews, based in Taunton, provided the badges for Wellworth's in Dorchester after hearing store manager Clare Robertson didn't have any for her big opening the following day.
From listening to Clare's...
The R-word: Q: How is the recession affecting business?(Franchise news)
May 1, 2009... Stuart Yorston, ChipsAway franchisee
"The recession hasn't touched my business at all. If anything I'm seeing a positive effect as customers decide to invest in doing up their existing cars--either to keep them on the road longer, or to...
Quote of the month.(Franchise news)
May 1, 2009... "In a recession, hope for the best but be prepared for the worst"
Atul Pathak speaking at The British & International Franchise Exhibition, 20 & 21 March 2009. Read the full exhibition review on page 32.
Give a dog a home.(Franchise news)
May 1, 2009... CARTRIDGE WORLD franchisee Darren Turner has launched a scheme to support a charity that re-homes and fosters previously injured and stray dogs rescued around the local area.
The 'Refill and Save a Stray' campaign enables customers of...
New franchise.(NEWS shorts)
May 1, 2009... ENVIRONMENTAL MANAGEMENT franchise, Envos, undertook its first franchisee training seminar earlier this month, training its first five new franchisees within just weeks of launching its franchise package.
With record-breaking enquiries and...
Charity football mission.(NEWS shorts)
May 1, 2009... SIGNS EXPRESS provided the graphics for an economical Conders Daihatsu vehicle that has been set the mission to visit 92 football league grounds in just 92 hours to raise money for the Free Kicks Foundation, which generates money for children...
Sky-high for molly maid.(NEWS shorts)
May 1, 2009... MOLLY MAID had the opportunity to contribute to Noel's HQ, a Sky I prime-time live show. The domestic cleaning company went on the show to present Pam and Steve Long, who have devoted 28 chronically ill children, with a break from cleaning for...
Stat of the month.(Franchise news)
May 1, 2009... 18,900
The number of people who started a business in February 2009.
Lights, camera, action!(Franchise news)
May 1, 2009... PUPILS AT Moreton Morell Church of England Primary School will take part in a digital movie-making programme called Lights, Camera, Action organised by ComputerXplorers.
Children will become the writers, directors, animators, special...
Tweet-a-twoo ...(Franchise news)
May 1, 2009... BUSINESSES ARE saving up to 5,000 [pounds sterling] on marketing and recruitment by using Twitter, according to a study conducted by O2.
The survey also found that more than 700,000 small businesses are now using Twitter, sending nearly...
A great start.(Franchise news)
May 1, 2009... FOLLOWING WEVE-a-Gift's successful launch at The British & International Franchise Exhibition, managing director Nick Dayman has received a number of strong enquiries.
Founded in 20001 the concept was born from Nick previously working for...
One Vision.(British Franchise Association)
May 1, 2009... ONE VISION, a visionary document that outlines the possible future developments of the bfa, has established a Franchisee Engagement Commission.
This body will concentrate on the specific considerations of how franchisees will be involved...
Events not to be missed.(British Franchise Association)(Calendar)
May 1, 2009... With us already well into the second quarter of 2009, some key bfa events are now almost upon us. This year, more than ever, it is important to be looking at sharing knowledge, best practice and building a stronger network of contacts. If you...
Proud to franchise.(British Franchise Association)
May 1, 2009... PROUD TO Franchise, the initiative aimed at educating the public about the benefit of buying from a franchise, has continued to gather pace. With ongoing developments online and coverage being gained on websites, various national and regional...
Bringing home the dough: after being made redundant, Mike Groves bought a Domino's Pizza franchise. Seven years on, he now plans to open his fifth store.(Cover story)
May 1, 2009... [ILLUSTRATION OMITTED]
WITH UNEMPLOYMENT reaching two million, now is an ideal time for people to take stock and consider a change in direction. Domino's Pizza franchisee Mike Groves is an example of a businessman who, after a long career...
What women want: more women than ever before are making a success of franchising--a trend that looks set to continue. Carol Davis uncovers some of the success stories.(MAIN FEATURE)
May 1, 2009... WHILE WOMEN made up just an eighth of new recruits to franchising in 1997, a decade later that had grown to over a third. "Historically, franchising has been a white, male-dominated industry," reports the NatWest/bfa Franchise Survey 2008, "but...
It's home time! Home is where the heart of many successful franchises lie, as Vesna Siljanovska discovers when she speaks to a selection of franchises all operating on home-turf.(MARKET FOCUS)(Company overview)
May 1, 2009... [ILLUSTRATION OMITTED]
MORE AND more people are looking for flexible working hours in order to gain a better work-life balance. This is particularly the case for young families who want to spend more time together and less time in the...
What a show! The British & International Franchise Exhibition proves there's still business to be done.(London Exhibition Review)
May 1, 2009... THE RECENT British & International Franchise Exhibition attracted thousands of visitors, and more than 100 exhibitors proving there are still many businesses making profits and expanding within the UK and many people keen to take control of...
Award-winning franchises: marketing is more important than ever in a recession. So when looking for a franchise, it may be wise to consider the winners of this year's Franchise Marketing Awards.(Franchise Marketing Awards)
May 1, 2009... IN TODAY'S economy, good marketing is vital to make a business stand out against its competitors. As a prospective franchisee, you should be considering franchises that excel when it comes to marketing so you'll be in a stronger position to...
Leaders of the pack: Bark Busters' success has seen the company grow to be the world's largest dog training company. Discover what the brain-child of Sylvia and Danny Wilson can offer you.(FRANCHISE FOCUS: Franchises from 10,000 [pounds sterling] to 20,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
BARK BUSTERS celebrates its 20th birthday this year since its formation in Australia in 1989. Bark Busters formed its UK master franchise in 1999 and has more than 450 franchises in 11 countries throughout the world,...
Get into gear: voluntary redundancy led Drew Davis to take on a Mobile Car Valeting franchise.(FRANCHISE FOCUS: Franchises from 10,000 [pounds sterling] to 20,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
MOBILE CAR Valeting (MCV) offers valeting services across all areas of the UK and Ireland to anybody with a vehicle, whether it's a car, boat or plane.
Franchisee Drew Davis took voluntary redundancy in 2008...
Healthy wage: it's not a get-rich-quick scheme, but WPA Health Insurance will certainly have you pulling in a wealthy wage.(FRANCHISE FOCUS: Franchises up to 10,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
"IF YOU want a franchise you can believe in, then WPA may be for you," says Berkeley Harris, the former franchisee who is now head of WPA's national franchise team.
If you simply want to get-rich-quick, don't...
A SMART move: SMART Tech is thriving as SMART repairs are in high demand. Swansea franchisee Darren Holmes reveals how his business can resist the recession.(FRANCHISE FOCUS: Franchises from 10,000 [pounds sterling] up to 20,000 [pounds sterling])
May 1, 2009... SMART TECH is a mobile onsite restoration and repair service. Franchisees visit people who need to have their cars repaired and customers can range from automotive dealers to private customers.
As well as small to medium area repair...
Gunning ahead: Olympic gold medallist Sally Gunnell tells Business Franchise why she's an avid supporter of Leaps and Bounds, a franchise that runs physical activity programmes for pre-school kids.(FRANCHISE FOCUS: Franchises up to 10,000 [pounds sterling])
May 1, 2009... LEAPS AND Bounds, the physical activity programme by Tumble Tots for the pre-school sector turns five this year. It is still one of the few programmes of its kind with defined objectives, teaching points and lesson plans that are in keeping...
Safety inspectors: Gas-elec safety systems is a company that's bucking the trend in the current economic climate.(FRANCHISE FOCUS: Franchises from 10,000 [pounds sterling] up to 20,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
GAS-ELEC'S gas and electrical safety inspection services are fighting off the recession as its core market in residential lettings is booming. Franchisee Mike Southworth describes his gas-elec franchise as...
What you weighting for? Former nurse, Jayne Langstone is continuing to help people as a self-employed LighterLife weight-management consultant in Swansea.(FRANCHISE FOCUS: Franchises from 10,000 [pounds sterling] up to 20,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
I WAS OVERWEIGHT--obese actually--and was suffering from a host of health complications, which included high blood pressure, raised blood sugar, high cholesterol, hypothyroidism and asthma," says Jayne Langstone, now...
It's a wise choice: launched in 2002, Wise Choice Care is about to embark on expansion through franchising.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
WISE CHOICE Care offers domiciliary care to the elderly It began in the managing director's conservatory with just six clients, and today, Wise Choice Care boasts a team of more than 100 staff, contracts from county...
The ripe time to invest: see your labours come to fruition with a Riverford Organic Vegetables franchise.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
FROM A wheelbarrow in Devon to 50,000 weekly deliveries around the UK, the Watson family has farmed at Riverford in Devon since 1951. Inspired by walking the fields and picking supper for family and friends, youngest...
Ready for a close-up? If you're looking for a creative and flexible business, consider what a Photography for Little People franchise can offer you.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
PHOTOGRAPHY FOR Little People specialises in taking beautiful images of little ones and their families as well as making hand-crafted impressions of their hands and feet.
Based in northeast England, the franchise...
Fever pitch: business Franchise talks to three GreenThumb franchisees--one that has taken on a brand new territory following redundancy, another who has bought an existing area and a third who is approaching retirement.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
[ILLUSTRATION OMITTED]
WHEN GEORGE Barlow was made redundant after 30 years of working in hotel and care home management, he became a consultant. However, after a year of constantly being away from home, George...
A five star package: franchisee Anatol Poyer-Sleeman and his partner have signed up for five more years with ChipsAway.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
IN A move that underlines confidence in a strong and profitable future despite the current financial climate, Anatol Poyer-Sleeman and his partner Michelle Clark, who operate across five franchise territories, have...
Effortlessly elegant: how Pauline May--a one-stop-shop for stylish and affordable clothing--can transform your career.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
PAULINE MAY supplies clothing to the elderly. The business involves selling into Care Homes via a mobile shop, to the general public and the housebound.
Over the past 35 years, the UK population has increased by...
The price is right: Stephen and Ciorsdan Price are celebrating their sixth anniversary with Recognition Express, a franchise that provides branded goods.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
"WHEN YOU go into a franchise, you need to be sure it's a business you can trust," says Recognition Express managing director, Nigel Toplis. "It needs a proven track record. With Recognition Express you can be part...
Franchising in focus: there are hundreds of franchise opportunities available across the country for those looking to get out of the rat race and benefit from the fruits of their own labour ...(PROMOTIONAL FEATURE)
May 1, 2009... However, the chance to be a part of a truly innovative, lifestyle oriented organisation is a rarity. To really enjoy your working life why not try doing something a little more creative?
Today, with more focus on lifestyle many families are...
Franchisees in focus.(PROMOTIONAL FEATURE)
May 1, 2009... [ILLUSTRATION OMITTED]
In October 2008, Angle Baynes, a 29-year-old Venture franchisee from York, was named winner at the annual British Franchise Association's (BFA) Franchisee of the Year Awards. Angie was one of nine franchisees who...
A new life in Morocco: get away from the unpredictable British weather and make a new life in Morocco with property management franchise Resort Morocco.(NEW LAUNCH: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
RESORT MOROCCO was established in 2008, based on the successful Murcia Villas franchise model. The franchise exists primarily to deal with the management and letting of properties purchased by UK clients. With an...
Investing in your future: don't buy a job, build a valuable business with a Minster Cleaning Services franchise.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
THE PROCESS of buying or starting a business can be pretty daunting and few who start along this road actually make it to the end. So what should you look out for when you are thinking of going it alone?
Much is...
Pelizer prize: Business Franchise talks to The Tanning Shop franchisees Fernando Pelizer and Mark Solway.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])(Company overview)
May 1, 2009... [ILLUSTRATION OMITTED]
THE TANNING Shop was first established in 1990 and introduced the first dedicated vertical tanning unit in Europe. This allowed stores to offer higher levels of hygiene, a more professional tanning service and...
The shape of things to come: debt management franchise Pentagon UK has franchisees turning over more than 200,000 [pounds sterling] a year.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
PENTAGON UK HAS 80 home or office-based franchisees operating nationwide helping those in debt to take control of their finances without borrowing more money or putting their homes at risk.
Recent statistics on...
Computer club: for a meaningful and money-making career consider ComputerXplorers, a franchise that provides computer tuition for children.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
OCCASIONALLY, A chord is struck within, impelling us to find a more meaningful job and to escape the mechanical nine to five. If working with children and running your own business appeals, then ComputerXplorers...
Chemical attraction: from the corporate world to chemical cleaning, Vesna Siljanovska meets Chemex franchisee Malcolm Dixon who's had a sparkling career in franchising.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
CHEMEX FRANCHISEE of six years Malcolm Dixon has never looked back since acquiring his franchise. Previously employed in the corporate world, Malcolm lived a life that consisted of a 7am flight on a Monday to...
A caring career: A proven business model combined with a growing market secured John Atkins' decision.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
JOHN ATKINS of Walton-on-Thames became a Home Instead Senior Care franchisee 18 months ago and he hasn't looked back since.
John had been working in IT for 20 years when he decided that although he enjoyed his...
Prized possessions: it's good news for Snap-on Tools as second hand car sales are up, the demand for maintaining and repairing existing vehicles is set to rise too.(FRANCHISE FOCUS: Franchises from 20,000 [pounds sterling] to 50,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
IN EVERY recession, there are winners and losers and Snap-on is fitting comfortably under the title of winners. The automotive aftermarket is a buoyant sector and the media has recently cast a shadow over the...
Play time! Kids are fit and business is healthy at Funky Monkeys.(FRANCHISE FOCUS: Franchises over 100,000 [pounds sterling])
May 1, 2009... [ILLUSTRATION OMITTED]
ALISON AND Mark Simpson have been operating their Funky Monkeys master franchise since July 2007 in Northern Ireland. With one franchise in County Armagh up and running and one soon to open in County Down with...
Resales explained.(FRANCHISE RESALES)
May 1, 2009... Existing franchises are sold for various reasons--retirement, ill-health, moving abroad, etc. Some franchise companies operate networks comprising hundreds of franchisees and more than one entry in the listings may simply reflect the scale of...
Exceptional resale opportunities.(RESALE OF THE MONTH)
May 1, 2009... Recognition Express is a major UK Franchisor and very proud of our franchising credentials:
* bfa member since 1980
* Franchisor of the Year award winner
* Extensive marketing collateral
* Centrally managed appointment...
Resale opportunities with Recognition Express: Unique Solutions in Promoting Your Image.(FRANCHISE RESALES)
May 1, 2009... OXFORD/BUCKINGHAMSHIRE
Franchise resale for genuine reasons (franchisee to Canada!)--business is robust and offers excellent opportunity in strong market and excellent territory. The current owner is offering the business for sale at...
Resale opportunities with Computer Xplorers.(FRANCHISE RESALES)
May 1, 2009... Existing Franchise Owners are emigrating to South Africa and have no choice but to sell this well performing business. The business is established in the territory with many schools already signed up to courses and with huge opportunity for...
Playing your cards right: before joining Card Connection in 2002, Pat Blake was a transport manager for a restaurant chain. Now he is Card Connection's most successful franchisee.(FRANCHISEE CLOSE-UP)
May 1, 2009... [ILLUSTRATION OMITTED]
"PAT BLAKE is now officially Card Connection's most successful franchisee," explains Andrew Cutler, franchise director at Card Connection. "In the past year he has sold more units than any other franchisee. He has...
Entrepreneurship still strong.(Need TO Know: ESSENTIAL UP-TO-DATE INFORMATION FOR FRANCHISES AND SMEs)
May 1, 2009... * A NATIONWIDE survey by Nectar Business shows a strong interest in self-employment in spite of the current economic climate. The survey found that 38 per cent of under-34s and 23 per cent of all adults have ambitions to set up their own...
Mobile working linked with growth.(Need TO Know: ESSENTIAL UP-TO-DATE INFORMATION FOR FRANCHISES AND SMEs)
May 1, 2009... [ILLUSTRATION OMITTED]
* A STUDY of more than 1,000 SMEs has found that mobile working contributes to business success but only one of four firms are equipped to take advantage of the technology. Small companies with fully mobile...
Virtual office.(Need TO Know: ESSENTIAL UP-TO-DATE INFORMATION FOR FRANCHISES AND SMEs)
May 1, 2009... [ILLUSTRATION OMITTED]
* SMALL FIRMS seeking expansion opportunities can portray a professional image via a virtual office, it has been suggested, By gaining a business address in a prime city location, small operators can appear...
Cost cuts.(Need TO Know: ESSENTIAL UP-TO-DATE INFORMATION FOR FRANCHISES AND SMEs)
May 1, 2009... THE COST of operating a small business is fatting according to the latest survey from the Microsoft Small Business Centre, Decreases in the cost of fuel and raw materials have Contributed to an average overall decline of 2.9 per cent.
DR...
Dan Snow's tax guides.(Need TO Know: ESSENTIAL UP-TO-DATE INFORMATION FOR FRANCHISES AND SMEs)
May 1, 2009... * A SERIES of online, bite-sized video guides for small businesses has been made available by HM Revenue and Customs. The 10 videos fronted by TV presenter Dan Snow provide a useful overview on tax issues including setting up your own company,...
Cheque out.(Need TO Know: ESSENTIAL UP-TO-DATE INFORMATION FOR FRANCHISES AND SMEs)
May 1, 2009... * LAST FEBRUARY marked the 350th anniversary of the first cheque being signed, but the humble cheque is now threatened by the Payments Council, which is seeking to set a date for the end of cheque payments (probably 2018). The Forum of Private...
Crunch time: franchise expert Nigel Toplis offers his third and final instalment on finding a franchise, covering everything from business plans to finance.(FRANCHISE ADVICE: HOT topic)
May 1, 2009... NOW THAT you have gathered enough information and have earmarked a a franchisor that fits your interests, expectations and budget, you need to seek some professional advice to help you understand the small print and prepare a business plan....
Out with the old ... and in with the new. Legal expert Manzoor Ishani explains the pros and cons of buying a franchise second-hand.(LEGAL ADVICE: Franchisee rights)
May 1, 2009... [ILLUSTRATION OMITTED]
ONE OF the advantages of buying a franchise in a mature network is that the prospective franchisee can choose between buying a new business under that franchise or to buy from an existing franchisee. In any...
Q&A:.(FRANCHISE ADVICE)
May 1, 2009... [ILLUSTRATION OMITTED]
THE PANEL
Nigel Toplis
Successful franchisor, Nigel Toplis is a highly respected champion of franchising. A former British Franchise Association (bfa) chairman, he heads Recognition Express, ComputerXplorers...
'Can I do it?' Do you have what it takes to go into franchising? Franchise consultant Peter Williams provides some food for thought.(FRANCHISE ADVICE: HOT topic)
May 1, 2009... YOU MAY have felt like a child in a sweet shop if you visited the recent British & International Franchise Exhibition in London with the huge range of franchises to choose from.
However, once you have satisfied your appetite with the...
Too much information! Are you wondering what your next steps should be following your visit to The British & International Franchise Exhibition? Vesna Siljanovska sifts through advice from the experts to give you a clean-cut plan of action.(BEST practice)
May 1, 2009... [ILLUSTRATION OMITTED]
IF YOU'VE just been to the recent British & International Franchise Exhibition you probably spent the day speaking to a number of exhibitors, getting invaluable advice from the seminars and picking up a range of...
Crib sheet: franchise costs: don't be put off by the potential franchise costs- there are always ways around these and arrangements that can be made ...(NEW TO franchising?)
May 1, 2009... ONE OF the most important aspects of franchising is the cost. While franchising is an appealing prospect and in many ways, preferable to starting a business from scratch, there is still the issue of raising funds for it in the first place.
...
Franchise services.(Directory)
May 1, 2009... Consultants
The Howarth Franchising Group Brian Duckett
t: 0870 458 6682
e: info@howarthfranchising.com
www.franchise-consultants.com
Locations covered: UK and Worldwide
The Howarth Franchising Group provides an...
A-Z franchise directory.(Directory)
May 1, 2009...
Key terms
* Number of outlets Current number of franchise units in
network
* bfa member status Franchisor's level of bfa accreditation
* Initial franchise fee Initial amount paid to...
Bombay dreams: the revolutionary road may be the path to salvation says Bill Ewbank--but do we have the spirit that can bring on change?(Last word)
May 1, 2009... A RECESSION IS what we are now officially suffering. The word depression seems to mean the same sort of thing but it evokes a description of human suffering, which is unacceptable.
The main symptoms of a depression are unemployment,...