Sarah Stambler's Marketing with Technology News articles from November 2000

Sarah Stambler's Marketing with Technology News archives from November 2000

Traditional Firms Flock to Online Advertising.(Brief Article)
November 1, 2000... The market for online advertising is not as unhealthy as it is sometimes made to seem, an analyst for the AdRelevance Web tracking firm said today. In fact, in fairly short order, the new medium's day as a powerhouse advertising vehicle may...

Online Shoppers Older and Wiser.(Brief Article)(Industry Overview)(Statistical Data Included)
November 1, 2000... Internet retailers will be making a mistake if they think online shoppers are most likely to be part of the tech-savvy 20-something crowd, according to a recent research report. Analysts from the Gartner Group said e-tailers should keep in...

Online Buying Patterns Vary Globally.(Brief Article)(Industry Overview)(Statistical Data Included)
November 1, 2000... A recent study which drew responses from more than 30,000 Web users in 26 countries around the world shows that different countries have different approaches to Internet purchases. Perhaps the most surprising conclusion of the independent...

WAP Sites Need more "Microdesign" to Succeed.(wireless application protocol )(Brief Article)
November 1, 2000... A report out today says that companies wanting to promote themselves, as well as sell, via wireless application protocol (WAP) must smarten their act up if WAP sites are to succeed. The study, from Forrester Research, said that today's WAP...

Compare telephone, DSL, Internet & data service costs. (Sites).(Brief Article)
November 1, 2000... Telephone.com says it has streamlined its site to offer improved trading platforms for telecommunications equipment and wholesale bandwidth. Humble phone users can also compare and purchase local, long-distance, DSL (digital subscriber line),...

Still not Making the most of the Web? (Sites).(Brief Article)
November 1, 2000... If you do not feel that the Internet is playing a big enough part in your business then this new site could help you. The Vertical Portal is a good starting point for companies that appreciate the Internet's potential and want to take advantage...

From E-mail to Snail-mail. (Sites).(Brief Article)
November 1, 2000... Zairmail wants to help Internet users communicate with the other half of the US population that does not have e-mail. The Portland, Ore.-based company helps the Net-connected send first-class mail via the US Postal Service to their Luddite...

Are you a One Percenter? (Editor's Corner).(Brief Article)(Editorial)(Industry Overview)
November 1, 2000... I recently received an apologetic email from a client of mine. After trying to get an e-mail marketing project underway our work was halted by a harsh reality. My client wrote me to say: "Hi Sarah, things are nutty as always. I lost more...