Sarah Stambler's Marketing with Technology News articles from June 2000

Sarah Stambler's Marketing with Technology News archives from June 2000

Web gaining ground as news source. (News Preferences are Shifting).
June 1, 2000... A new survey reportedly shows that key segments of the US news audience, mainly younger and better-educated Americans, as well as those pursuing financial information, are relying more heavily on the Internet as their primary medium. An...

Youth dismisses TV, flocks to net for news. (News Preferences are Shifting).
June 1, 2000... No surprises here: When it comes to news, young people -- when they are interested at all -- are going to the Net for their information. In truth, though, they're just not that interested. Those conclusions from a study released today by the...

Internet for news. (Stats about News Channels).
June 1, 2000... As large numbers of younger Americans turn to the Internet for news, the auige 30 go online for news at least once a week, compared to just 20 percent of those age 50 and older. Meanwhile, older Americans are far more likely to say they watched...

Network TV. (Stats about News Channels).
June 1, 2000... Network TV is losing its stock with the audience far faster than cable television. The study says that while viewership of network news was declining, cable news audiences remained flat and network TV's once dominant lead over cable has...

Newspaper readership. (Stats about News Channels).
June 1, 2000... Newspaper readership, which in the mid-90s was expected to dwindle as the industry's traditional customers aged and died, has instead leveled off in the past two years. Doherty credits their accompanying Web sites to some degree for that...

Person-to-Person Web Credit Card payments possible.
June 1, 2000... eCommony has launched the PayToCard network, a service that allows any Web site, Web portal and Internet service provider ISP) a complete "drop-in" person-to-person (P2P) secure credit card payment system. The firm said that it will offer...

Web advertisers heading for interactive problems.
June 1, 2000... Interactive advertising systems may be sophisticated in terms of targeting advertising, but Web sites need to be very careful in how the technology is deployed. That's the message from a report just published by Ovum, which also warns that...

Web builds relationships more than sales.
June 1, 2000... About a quarter of Canadian entrepreneurs who answered a recent survey find e-business helps build customer relationships, while only about 10% find it boosts sales. The survey by consulting firm Ernst & Young also found rapid growth in the...

Getting down to business. (Sites).
June 1, 2000... Business.com has debuted a directory and search engine focused solely on the business side of the Internet. Business.com - backed by Santa Monica, Calif.-based incubator eCompanies - will be rolling out additional service throughout the month...

For the busy trademark lawyer. (Sites).
June 1, 2000... Whether you're starting a new company or you're a lawyer looking for online trademark infringers, digging up all the possible permutations on a business or product moniker among existing Internet domain names can be a time-consuming task....

Let your company become its own ISP. (Sites).
June 1, 2000... Onfree.com is a free Internet access service that allows companies to become their own Internet service provider (ISP), offering branded Internet access for free. Companies have to pay an upfront fee to register, but this includes the cost of...

Professional Marketing of Commercially Endorsed SPAM. (Editor's Corner).
June 1, 2000... I received a telemarketing call last week from a nationally known database company about its new compiled e-mail lists that are on the market. "Compiled?" I asked the sales rep. "How can compiled lists be opt-in lists?" "Opt-in?" the...