Sarah Stambler's Marketing with Technology News articles from July 2001

Sarah Stambler's Marketing with Technology News archives from July 2001

Legislation to can Spain would kill free speech.(anti-spam legislation)(Brief Article)
July 1, 2001... If Congress moves to adopt any one of several pending bills to quash unsolicited commercial e-mail -- a.k.a. "spam" -- it could trample free speech and pave the way for "opt-in" privacy legislation, according to a recently released study. ...

Baseball fans vote for all stars on wireless devices.(Brief Article)(Product Announcement)
July 1, 2001... MLB.com, the official Web site for Major League Baseball, unveiled a new wireless initiative. For the first time, fans were able to vote for the starters in baseball's All Star Game via their wireless devices. In addition, official MLB.com...

New access channel: Firm launches net access through electrical wall outlets.(Brief Article)(Product Announcement)
July 1, 2001... RWE Powerline has launched a commercial Internet service in the cities of Essen and nearby Mulheim that works through standard AC electrical wall outlets. The companies promise to launch its service in other areas of Germany later this year....

Consumers call shots in euro e-commerce.(Brief Article)(Statistical Data Included)
July 1, 2001... Datamonitor will publish six reports next month showing that European consumers have grown savvy when it comes to buying online, and no longer simply heed the siren call of advertisers. The reports are based on the research firm's third annual...

New Zealand: Online ads do work.(Brief Article)(Statistical Data Included)
July 1, 2001... Online advertisements for well-known New Zealand brands give Internet users a slight nudge toward the retailer's checkout, according to a new study by research firm ACNielsen.consult. The study found that online ads increase consumers'...

A weblog for journalists, researchers. (Sites).(Brief Article)
July 1, 2001... World Wide Web: http://resourceshelf.blogspot.com We're being told that a lot of journalists are hanging out at the Virtual Acquisition Shelf and News Desk, a site complied by Gary Price, of Library & Internet Research Consulting. Price...

Animated tech definitions. (Sites).(Brief Article)
July 1, 2001... Techtionary is a site that provides what its operators claim is the world's first animated technical dictionary." And it is what it says it is. Pressing on the front page's blinking links to technical-term definitions - say, "chromatic...

Small changes boost response. (Editor's Corner).(Brief Article)(Editorial)
July 1, 2001... Many times I've found that companies think the direct marketing challenge is not on their web site but in the message they send out or the in the ad they run. I've had many requests to test creative but almost none to test response pages on...