Sarah Stambler's Marketing with Technology News articles

Recent articles from Sarah Stambler's Marketing with Technology News

Internet advertising set for '02 rebound.(Brief Article)(Statistical Data Included)
September 1, 2001... Internet advertising will pick up in the middle of next year, according to a comprehensive new media-industry forecast released last month. In fact, over the next four years, ad spending online is expected to grow at a solid 5 percent compound annual growth rate, rising to $225 billion by...

Five major studios to distribute movies online.(Brief Article)(Statistical Data Included)
September 1, 2001... Five major motion picture studios announced they have entered into a joint venture to create an online, "on-demand movie service." The studios said recently released films, as well as content from their video libraries, will be delivered digitally to broadband Internet users in the United...

Television-Style ads starting to appear on web.(Brief Article)
September 1, 2001... Online advertisers may be taking a turn down a familiar path. More and more, advertisements that look and act like television commercials are popping up - in some cases literally - on the Web. The most recent example of this trend is a 15-second spot promoting the feature film "O."...

Online sales dwindling. (Latest Online Stats).(Brief Article)(Statistical Data Included)
September 1, 2001... In the first two fiscal quarters of 2001, business-to-consumer e-commerce sales dwindled, both as a whole and as a percentage of overall U.S. retail figures, according to a report published by the U.S. Commerce Department. Internet retailers reported total sales of $7.46 billion in the...

Internet use climbs. (Latest Online Stats).(Brief Article)(Statistical Data Included)
September 1, 2001... Internet growth at-home spiked 63% in the past two years and the Web population jumped 16% from July 2000 to July 2001. By comparison, the population grew 41% from 1999 to 2000, according to a study by Nielsen/NetRatings. "Despite a troubled economy and slumping PC sales, adoption of the...