Kids Marketing Report articles from May 2001

Kids Marketing Report archives from May 2001

EU report shows adequate restrictions on kids adverts.(Brief Article)
May 1, 2001... A new study from the EU reinforces industry opposition to further restrictions at an EU level on advertising to children. The report -- Study on the impact of advertising and teleshopping on minors -- positively endorses self-regulation as a...

Boyfriends get the elbow in SMS promotion for teen flick 'Get Over It'.(Momentum Pictures' text message marketing campaign)(Brief Article)
May 1, 2001... Momentum Pictures is using SMS messaging to promote the summer release of the new teen movie -- Get Over It -- a US comedy about being dumped. This is the first time text messaging has been used for pre release publicity for a film. The...

UK kids get online.(Brief Article)
May 1, 2001... The proportion of UK children accessing the internet at home is higher than that of other European countries, according to Jupiter MMXI. In the UK, children aged 217 accounted for 22.4% of the 'at home' internet population during March. ...

Fox Kids Europe plans late summer launch of digital games channel.(Brief Article)
May 1, 2001... Fox Kids Europe (FKE) is planning to launch an interactive games channel in the UK via cable and satellite platforms by late summer. 'Fox Kids Play' channels will also be introduced across Europe -- in France, Italy and Spain in the first...

Kellogg in Digimon promo in France.(Brief Article)
May 1, 2001... Kellogg is hoping to capitalise on the popularity of Digimon in France with its latest breakfast cereal promotion. Digimon Mini-Viewers, miniature plastic viewers containing colour slides, are being given away in packs of Choco Krispies,...

DULUX/ADAMS GET CREATIVE.(Dulux KidZone)(Adams Childrenswear)(Brief Article)
May 1, 2001... Dulux KidZone has teamed up with Adams Childrenswear for a promotion that gives customers the chance to design a theme for a range of Dulux paints for children. Two hundred thousand Adams storecard holders will be mailed a leaflet to enter the...

NEW PACKS FOR ROBINSONS.(Britvic Soft Drinks Ltd.)(Brief Article)
May 1, 2001... Britvic has repackaged its Robinsons range of soft drinks to improve product differentiation.

TANGO INSIDE-AND ON RADIO.(Brief Article)
May 1, 2001... Tango has launched a [pound]500,000 radio campaign targeting its core market of 16-19 year-olds. It focuses on the brand's orange variant, and continues the 'Tango Inside' theme featuring the stomach-dwelling creature.

BOOKS FOR WARNER BROS.(BBC Worldwide)(Brief Article)
May 1, 2001... BBC Worldwide is to produce a range of activity books featuring Warner Bros. cartoon characters.

REASSURING CAMPAIGN.(GlaxoSmithKline's juice drink)(Brief Article)
May 1, 2001... GlaxoSmithKline is to use direct marketing to reassure parents about its controversial drink Ribena ToothKind. Geronimo Marketing & Communications will handle the [pound]1m summer campaign, which will target households with kids, telling them...

DEDICATION TO THE GAME.(Walkers Snack Foods promotes Jonathan Gregory to football sponsorship manager)(Brief Article)
May 1, 2001... Walkers Snack Foods has created a new position of football sponsorship manager -- and promoted Jonathan Gregory to the job. Gregory's role is to reinforce the company's commitment to football at all levels.

'MAGALOGUE' FOR GEORGE.(Asda's clothing for children)(Brief Article)
May 1, 2001... Asda has appointed Publicis Blueprint to produce a 'magalogue' for its George children's clothing range. The magazine/catalogue will be available in A5 format and will be issued six times a year. Five million copies will be doordropped to homes...

KFC uses classic cartoon in latest meal offer for kids.(Brief Article)
May 1, 2001... Fast food giant KFC has joined forces with Copyright Promotions, the UK subsidiary of CPLG, to launch a Pink Panther-themed promotion this summer. The kids' meal promotion will run for seven weeks starting on 21 May across 500 restaurants...

Super RTL gets Powerpuff licence.(Warner Brothers International Television Distribution)(Brief Article)
May 1, 2001... Super RTL, the German market leader in children's programming, has acquired the licence for popular TV series The Powerpuff Girls from Warner Bros. International Television Distribution. The deal gives Super RTL the television rights to 52...

Mobiles produce new form of bullying.(Brief Article)
May 1, 2001... Half a million 7-16 year-old mobile phone users have suffered from 'bullying by mobile', according to a survey by NOP Family, a division of NOP Research Group. Of the 3.6 million 7-16 year-olds who own a mobile, 14% have received a...

MATILDA IN WOTSITS PROMO.(Brief Article)
May 1, 2001... Golden Wonder is running a promotion in multipacks of Wotsits, Nik Naks and crisps to give kids the chance to win free mechanical toys based on the BBC's Robot Wars TV series. As well as giving away 750 remote-controlled Shunts and 1,500...

FLIPPER DIPPER EXTENSION.(Brief Article)
May 1, 2001... Cartoon Network is promoting the latest addition to McVitie's Penguin biscuit range -- Flipper Dipper -- with on-air spots and a WAP promotion through Mviva. A full-page ad is featured in the May issue of Cartoon Network comic.

KP'S BAKED BEANO EDITION.(Brief Article)
May 1, 2001... KP Skips has joined forces with The Beano to launch a limited edition flavour, Baked Beano and an in-pack trading card promotion called Bodyswapz.

CADBURY WORLD RADIO ADS.(Brief Article)
May 1, 2001... Cadbury is hoping to raise local aware ness of its visitor attraction, Cadbury World, with a six-month campaign on radio stations, Heart FM and Galaxy 101.

COSMO GIRL LAUNCH DATE.(Brief Article)
May 1, 2001... The National Magazine Company says it will launch Cosmo Girl, on 20 September -- following delays to the introduction of the teen version of Cosmopolitan. A [pound]4m ad campaign through Tequila Payne Stracey will support the UK launch.

LARA DRINKS LARAZADE.(Brief Article)
May 1, 2001... Lucozade Energy is to be rebranded Larazade for a three-month period to promote the summer release of the film Tomb Raider. The name change forms part of a [pound]5m marketing package, which includes an on-pack promotion and TV, cinema and...

SCLUB7 IN PEPSI CAMPAIGN.(Brief Article)
May 1, 2001... SClub7 will launch Pepsi's summer campaign, Ask for More.

DUTCH 'POPSTARS' AT NO.1.(Brief Article)
May 1, 2001... The debut single from the winners of Starmaker, the Dutch version of Popstars, has gone straight to number one.

WICKEDCOLORS ENDS CHAT.(Brief Article)
May 1, 2001... Wickedcolors.com, the portal for girls aged 11-17, has closed its chatrooms following recent fears over paedophiles infiltrating online chat forums.

FREELOADER CLOSES SITES.(Brief Article)
May 1, 2001... Freeloader.com, the free computer games site funded by advertising, has announced that it will be closing all its websites because of insufficient ad revenue -- despite the fact that its UK site was performing well.

BBH GETS XBOX ADS.(Brief Article)
May 1, 2001... Bartle Bogle Hegarty will be the lead European ad agency for Microsoft's Xbox, which is due to launch in Europe in early 2002.

SMINT LOLLY GOES VIRAL.(Brief Article)
May 1, 2001... Chupa Chups has launched a dedicated UK website for its Smint brand. The site, created by Fluid, will target the youth market with a viral sampling campaign.

SWAPITS WITH SUNNY D.(Brief Article)
May 1, 2001... swapitshop.co.uk, the website where kids can exchange goods in return for vouchers, has joined forces with Sunny Delight in an on-pack promotion. The 'Flip Your Lid' promo features [pound]50 awards under some bottle caps and bottle labels can...

SEGA PODS IN PUBS.(Brief Article)
May 1, 2001... Punch Retail has installed Sega 'pods' in all 96 of its Wacky Warehouse family pubs. The pods will feature the latest Sega games, ahead of retail launch -- the first being the much-hyped Daytona USA 2001.

TEEN ENTERPRISE SUCCESS.(teenfront.com )(Brief Article)
May 1, 2001... Traffic to online teen magazine teenfront.com has risen by 600% in the last three months. The site was setup by 17 year-old Nick Bell.

CARLTON/GRANADA DEAL.(Carlton Communications and Granada Group Plc)(Brief Article)
May 1, 2001... Carlton and Granada have joined forces to align ITV and ONdigital creating an integrated free-to-air, pay TV and online media business.

Beckham signs with Rage.(Brief Article)
May 1, 2001... Rage, the computer games publisher and developer, has secured the exclusive world wide computer and video game rights to produce a series of games featuring international soccer star David Beckham. The exclusive three-year worldwide...

Maybelline kisses at mykindaplace.(mykindaplace.com contract information)(Brief Article)
May 1, 2001... Teen portal mykindaplace.com has extended its commercial relationship with Maybelline and has added Unilever and worldpop.com to its list of partners. The three-month [pound]50,000 deal with Maybelline will see online promotions on the...

Olympus targets youth with i-snap.(Olympus America Inc.'s digital camera)(Brief Article)(Product Announcement)
May 1, 2001... Camera maker Olympus is entering the youth market with a colourful kids' digital camera, the i-snap. The company is not planning to advertise the camera but instead has selected 'brand ambassadors' from the worlds of music, fashion and...

Hear'Say promotes PS2 game.(Ubi Soft Entertainment's Jungle Book Groove Party on PlayStation 2)(Brief Article)
May 1, 2001... Ubi Soft Entertainment has signed pop sensation Hear'Say to promote Jungle Book Groove Party on PlayStation 2, with editorial coverage in the current issue of Top of the Pops magazine. In an exclusive photo-shoot with Top of the Pops...

Game Boy takes on Powerpuff girls.(BAM Entertainment to launch Game Boy Colour video games)(Brief Article)(Product Announcement)
May 1, 2001... BAM Entertainment, a developer and publisher of interactive entertainment software, is entering the European market in June with three Game Boy Colour titles based on Cartoon Network's popular TV show The Powerpuff Girls. It has appointed...

Halsall appoints Norton & Co for Ir-V.(wireless Internet responsive robot)(Brief Article)
May 1, 2001... Halsall, the UK's number one toy manufacturer, has appointed kids' and youth specialist PR agency, Norton & Company to handle press relations across all media for the launch of Ir-V, the first wireless internet responsive robot. Ir-V is...

GAMELOFT GETS INTERACTIVE.(Brief Article)
May 1, 2001... Games portal gameloft.com is to wind up nearly all of its online operations to concentrate on developing games for interactive TV.

XBOX BROADENS HORIZONS.(Microsoft's contract with NTL)(Brief Article)
May 1, 2001... Microsoft has joined forces with Japanese phone giant NTL to develop a broadband games service for its forthcoming Xbox games console.

SMS TROUBLE-SHOOTING.(Billington Cartmell advertises teen iTV channel Trouble TV)(teen iTV channel Trouble)(TV)(Brief Article)
May 1, 2001... The first SMS campaign for teen iTV channel Trouble TV has been launched by direct marketing agency Billington Cartmell. A series of fortnightly on-air promotions will invite viewers to respond via SMS.

MYKINDAPLACE CHATS ON.(keeps chat room open)(Brief Article)
May 1, 2001... After the news that wickedcolors.com is closing its chatrooms, mykindaplace.com has vowed to keep its chatrooms open and continue to monitor them full-time.

MOBILE MARKETING.
May 1, 2001... The Institute of Direct Marketing is hosting an evening on best practice mobile marketing in London on 29 May. The event will examine the tools and techniques available for mobile marketing campaigns and present a model for the future of the...

GAME ON FOR TWEENIES.(BBC Multimedia's Tweenies - Ready to Play, children's PC CD-rom title)(Brief Article)
May 1, 2001... Tweenies -- Ready to Play is now BBC Multimedia's best-selling title ever with over 100,000 units shipped to retail to date. After being listed by Chart Track as the top-selling children's PC CD-rom title for the year 2000, the title has...

CHARGING GAMERS.(ISP Netgames UK to launch pay-per-play subscription scheme)(Brief Article)
May 1, 2001... Leading gaming ISP Netgames UK plans to introduce a pay-per-play subscription scheme in a few months time for accessing its premium gaming services. Previously all games on the site had been available for free.

The battle of the consoles: round 2 Digital promos make sense for kids.(video game industry)(Industry Overview)
May 1, 2001... Sony's PS2 may be in pole position it but must now face its next contender -- the Xbox Leisure software premiums can help make promotions more interactive says James Cullen Technological advancements, particularly the infiltration of...

UK properties set to do well in the US.
May 1, 2001... Joanna Perkin comments on UK talent attending the L!CENSING 2001 International show A record number of the UK's top retailers, marketers and consumer product manufacturers are expected at L!CENSING 2001 International, which takes place at...

Licensing TV gameplay.(marketing information and statistics)(Brief Article)
May 1, 2001... Ken Kemp looks at licensing the popular television gameshow If you were to walk down a high street in any town in the UK wearing a t-shirt with one word, 'Goodbye', on it, the majority of adults and children would instantly associate it...

NEW PROPERTY FOR RAGDOLL.(Ragdoll Productions)(Brief Article)
May 1, 2001... Ragdoll Productions is developing a licensing programme for its new property Bad Jelly the Witch. Aimed at children aged 3-8, the animation was screened for the first time on Christmas day. The video will be launched in the autumn along with an...

LICENSING HUMPHREY.(Humphrey's Corner licensing information)(Brief Article)
May 1, 2001... The Licensing Company is developing a licensing programme for Humphrey's Corner. Currently, there are 12 licensing partners signed up including Golden Bear (plush), Penguin (books) and Cherub/TDP (socks). Mother care is launching a range of...

CHRISTMAS CAROLLING.(Illuminated Films hires CPL group)(Brief Article)
May 1, 2001... CPL has been appointed by Illuminated Films to develop a major licensing programme for its new animated film Christmas Carol, The Movie. Based on the classic novel by Charles Dickens, it develops the story between Scrooge and Belle in more...

SABAN CAMPAIGN FOR FOX KIDS.(marketing contract informatoin)(Brief Article)
May 1, 2001... Saban Consumer Products is developing a brand campaign for Fox Kids aimed at children aged 4-9. Partnership deals are already in place with Pedigree, THQ and Butlins. Also, Saban says its new property Los Luchadores (targeting 4-9 year-olds)...

RIGHTS FOR MR BEAN ANIMATION.(Brief Article)
May 1, 2001... Entertainment Rights is exploring licensing opportunities for Mr Bean: Animated Series. The TV series is due to air on ITV from December 2001 with licensed product rolling out from September 2002. Entertainment Rights has also acquired top...

* BUZZ GETS OWN TV SERIES.
May 1, 2001... Buzz Lightyear, a hero of the Toy Story franchise, will take centre stage in a new animated series, Buzz Lightyear of Star Command The series will follow the adventures of Buzz Lightyear as he battles against the Emperor Zurg. In the UK, it...

The might of the Power Rangers.
May 1, 2001... Ian Downes expounds the success and longevity of the 'evergreen' Power Rangers The plethora of properties on show at the recent UK and US toy fairs illustrated that the children's television programme and licensing markets are becoming...

Cyberpets and robots rule in Japan.(Brief Article)(Column)
May 1, 2001... David Lawrence gives us the low-down on the high-tech lifestyle of Japanese children This is the first of a regular column by Dave Lawrence looking at kids' trends in Japan. It provides a basic introduction to the local young population...

Research Data.(children's most asked about products research)(Industry Overview)(Statistical Data Included)
May 1, 2001... The three new products asked about in New Brands Track, part of Carrick James national monthly children's omnibus survey among 7-14 year olds, were Cap Candy Action Man Spin Pops confectionery, Crunchie Tango chocolate bar and Polaroid i-Zone...

Chameleons in a changing world.(children's retail habits)(Brief Article)
May 1, 2001... Understanding the paradoxical nature of teenagers is paramount, reports Robin Lauffer Let's start with the undeniable fact that the world is changing at an unprecedented pace, and not altogether for the better. State and social...

Children execute the right to veto.(marketing data and strategy)(Brief Article)
May 1, 2001... Marketers must recognise that kids often make 'adult' purchase decisions, says David Tomkins Kids' influence over minor household purchases is well-known to brand-owners but there's growing evidence that kids also influence the choice of...

Kids marketing is a bit of a lottery.(marketing conference review)
May 1, 2001... KMR's Joanna Perkin gives an overview of this year's Marketing Week Kids conference The underlying message that came out at Marketing Week's Kids 2001 conference was that marketing to kids is more of an art form than a science. However...

Terrestrial teatime programming needs new strategy.(broadcasting news and statistics)(Industry Overview)(Statistical Data Included)
May 1, 2001... The BBC's desire to create a new digital children's service has been prompted, to a large extent, by the continuing erosion of its terrestrial children's audience. For broadcasters on terrestrial channels, the extent to which children are...

BIRDS EYE WALL'S.(ice lolly product information)(Brief Article)
May 1, 2001... Fruit 5's children's ice lolly Birds Eye Wall's has launched Fruit 5's, a five-flavoured ice lolly for kids. It contains blackcurrant, strawberry, lime, orange and lemon sections. A TV, press and internet advertising campaign will support...

BIRDS EYE WALL'S.(introduces new ice lolly)(Brief Article)(Product Announcement)
May 1, 2001... Solero Tribe children's ice lolly Birds Eye Wall's has extended its Solero brand with a new variant aimed at teenagers. Solero Tribe is made from tangerine-flavoured water ice with a cranberry-flavoured soft centre. The company has...

GLAXOSMITHKLINE.(introduces new Lucozade Sport energy drink)(Brief Article)(Product Announcement)
May 1, 2001... Lucozade Sport energy drink GlaxoSmithKline is investing [pound]10m in its Lucozade Sport brand with a new grapefruit flavour, a 500ml pack in four flavours, a 29g lemon sachet, and mixed berry pouches in singles and 330ml triple...

KRAFT FOODS.(extends Dairylea Lunchables product line)(Brief Article)(Product Announcement)
May 1, 2001... Dairylea Lunchables Fun Pack children's lunchbox snack Kraft Foods has extended its Dairylea Lunchables Fun Pack range with a new pizza variant. The pack contains a do-it-yourself pizza kit as well as a Capri-Sun orange juice drink....

LEAF CONFECTIONERY.(extends Chewits product line)(Brief Article)(Product Announcement)
May 1, 2001... Chewits children's confectionery Leaf Confectionery has extended its Chewits range with a new toffee popcorn flavour in a bid to appeal to older kids. The new flavour is only the second non-fruit flavour to be introduced to the range. Last...

LEAF CONFECTIONERY.(extends Malaco bubblegum product line)(Brief Article)(Product Announcement)
May 1, 2001... Malaco Giant Bootlaces children's confectionery Leaf Confectionery has extended its Malaco range with bubblegum-flavoured Giant Bootlaces. Malaco is Scandinavia's number one sugar confectionery company. The Malaco range includes fruit...

MARS.(extends Straburst product line)(Brief Article)(Product Announcement)
May 1, 2001... Starburst children's confectionery Mars has extended its Starburst portfolio with two new products -- Tropical Chews and limited edition Tropical Joosters. The products will be promoted in-store with dumpbins and wobblers. A [pound]4.5m ad...

NESTLE ROWNTREE.(extends Blue Riband product line)(Brief Article)(Product Announcement)
May 1, 2001... Blue Riband Munchy Bites chocolate biscuits Nestle Rowntree has extended its Blue Riband brand with new bite-sized biscuits called Munchy Bites. Three variants are available: milk chocolate, orange chocolate and white chocolate. A...

NESTLE ROWNTREE.(extends Kit Kat product line)(Brief Article)(Product Announcement)
May 1, 2001... Mint Kit Kat chocolate confectionery Nestle Rowntree has extended its Kit Kat range by making the mint variant a permanent edition, as well as launching a limited-edition Kit Kat Chunky Orange. A [pound]15m TV, radio and press advertising...

BIRDS EYE WALL'S.(product line information)(Brief Article)
May 1, 2001... Birds Eye Potato Waffles, Fritters and Alphabites children's frozen potato products Birds Eye Wall's has relaunched its frozen potato products with new pack designs across the range. It has introduced foil packaging to its Fritters and...

BIRDS EYE WALL'S.(introduces Bart Simpson ice lolly)(Brief Article)(Product Announcement)
May 1, 2001... Wall's Bart Simpson children's ice lolly Birds Eye Wall's has relaunched its Bart Simpson ice lolly for kids. The new product features Bart's spiky head -- formed from vanilla ice cream with caramel sauce swirls and covered in...

BRITVIC SOFT DRINKS.(new soft drink introduction)(Brief Article)(Product Announcement)
May 1, 2001... Robinsons soft drink Britvic Soft Drinks has introduced new pack designs to its Robinsons range of soft drinks to help consumers differentiate between the different sub-brands. The new look will appear on all Robinsons Original, Special R...

CADBURY.(relaunches Time out products)(Brief Article)(Product Announcement)
May 1, 2001... Cadbury's Time Out chocolate countline Cadbury has relaunched its Time Out chocolate countline with redesigned packaging and a new recipe. Two new 'breakpack' formats are also being introduced to position Time Out as a contender in the 'break...

JACKEL INTERNATIONAL.(repackages Tommee Tippee baby toys)
May 1, 2001... Tommee Tippee baby toys Jackel International has repackaged its Tommee Tippee range of baby toys to produce a consistent look to the brand across the world. Each of the three sub brands - the standard, 'Tip It Up' and 'Heat Sensor'...

NESTLE ROWNTREE.(relaunches Lion Peanut Bar)(Brief Article)(Product Announcement)
May 1, 2001... Nestle Lion Peanut Bar chocolate confectionery Nestle Rowntree has relaunched its Lion Peanut Bar as a permanent addition. The bar has been reformulated and now contains real peanut pieces as well as peanut butter. Peanuts have also...

NESTLE ROWNTREE.(Brief Article)
May 1, 2001... Nestle Aero White chocolate confectionery Nestle Rowntree has introduced Aero White as a permanent addition. The launch is being supported with in-store promotions and posters featuring the slogan 'Here to stay'. A [pound]6m marketing...