Kids Marketing Report articles from June 2001

Kids Marketing Report archives from June 2001

Double-decker buses for Clicknetic's mobile outlets.(Brief Article)
June 1, 2001... Clicknetic has launched the first phase of its fixed and mobile 'internet gaming centres'. The 'mobile' outlets are in the form of specially-branded double-decker buses, which will be parked at Granada service stations around the UK. The fixed...

learn.co.uk gets 3m hits.(Brief Article)
June 1, 2001... learn.co.uk, the educational website backed by the Guardian, celebrated its first anniversary on 30 May 2001 with news that it had achieved its highest number of page impressions during that month -- totalling three million. At a press...

Tomb Raider licensing goes up a level with film launch.(Brief Article)
June 1, 2001... Elektra Entertainment Group and Paramount Pictures have announced the release of the soundtrack to Tomb Raider, scheduled to hit stores on 5 June 2001. The disc precedes the 6 July release of the much-hyped film inspired by Eidos...

Barbie serves burgers in McDonald's.(Brief Article)
June 1, 2001... Mattel has furthered its relationship with McDonald's by launching Fun Time Barbie, which sees the famous doll dressed in the fast food chain's yellow and red uniform and comes complete with a plastic cash register and food tray. The new...

Kerry Foods launches Homer TV dinners.(Brief Article)
June 1, 2001... Kerry Foods has launched a range of 'mega-sized' TV dinners based on the world's most famous couch potato -- Homer Simpson. Two of Homer's favourite dinners have been chosen to introduce the range. Chilli Mega Meal comprises chilli, rice,...

HEINZ AND WALKERS FUSION.(Brief Article)
June 1, 2001... Walkers Snack Foods has joined forces with HJ Heinz to launch tomato ketchup-flavoured crisps, which will be rolled out later this year. The packaging will feature the Heinz Tomato Ketchup logo. A national TV campaign will support the launch.

TWEENIES IN HAPPY MEAL.(Brief Article)
June 1, 2001... The latest toy promotion for McDonald's Happy Meals will feature all five characters from the BBC's popular children's TV programme The Tweenies.

HARIBO LOOKS TO MIDDLE EAST.(Brief Article)
June 1, 2001... German sweets company Haribo has made a bid for Turkish confectioner Pamir Gida Sanayi. It plans to use Turkey as a launchpad to enter the Middle East and Muslim regions of the former Soviet Union.

NBA NEEDS NEW PARTNERS.(Brief Article)
June 1, 2001... The National Basketball Association UK is looking for strategic partners in the telecoms and food industries to raise awareness of the game among teenagers. Kellogg recently withdrew its support for the organisation following the repositioning...

ROSSI HEADS TOMY EUROPE.(Brief Article)
June 1, 2001... Tomy has appointed Eric Rossi to the newly-created position of president of Tomy Europe, where he will oversee marketing of the Japanese toy brand across the continent.

J17 CLOTHING GETS ACTIVE.(Brief Article)
June 1, 2001... The new autumn/winter range of J17-branded clothing, which will appear in Empire catalogues this June, has a skateboarding theme. A range of beachwear is planned for next summer.

A WOMBLE FOR WIMBLEDON.(Brief Article)
June 1, 2001... Wimbledon Football Club is using a specially created 'football-mad' Womble--inspired by those litter-collecting creatures from Wimbledon Common - as its new mascot.

BASIL BRUSH RETURNS TO TV.(Brief Article)
June 1, 2001... Entertainment Rights and CBBC have joined forces to develop a live action comedy series based on the original Basil Brush TV show. The new series is due to screen sometime next year. Hasbro has already signed up as master toy licensee.

Nestle's All Stars will hit the shops in time for Christmas.(Brief Article)
June 1, 2001... Nestle Rowntree is planning to introduce a new brand of children's boxed confectionery when it launches its Christmas range in Autumn. Targeting 5-12 year-olds, Nestle All Stars will contain miniature packs of Milkybar, Milkybar Choo, Mini...

Cadbury promo gives away PS games.(Brief Article)
June 1, 2001... Cadbury is giving away 6,000 PlayStation games as part of an in-pack promotion across its Cadbury Land chocolate confectionery portfolio. The promotion is being featured in packs of Chomp, Curly Wurly, Fudge, Freddo, Taz, Shush, and Wildlife....

Vegas to focus on attitude not age.(Brief Article)
June 1, 2001... The Research Business International has launched a new division called Vegas, which will offer brand development solutions based on both children's and youth cultures. Among the services provided are concept generation and brand...

Children's BBC to get new identity.(Brief Article)
June 1, 2001... The BBC is looking for a design agency to create a new look for its Children's BBC (CBBC) brand. It has invited five external agencies to pitch for the business -- KamaRama, Razorfish, Deepend, Duffy and Lambie Nairn - as well as its own design...

STATIC'S NEW LOOK FOR DISNEY.(Brief Article)
June 1, 2001... Static Design, the broadcast design arm of visual media company Static 2358, has created the branding for Studio Disney, a new division of the Disney Channel UK.

DISNEY MARKETER WANTED.(Brief Article)
June 1, 2001... The Disney Channel is on the look-out for a new marketing director following the departure of Thom Noble.

NICKELODEON/AD TALKS.(Brief Article)
June 1, 2001... Children's TV channel Nickelodeon is understood to be in talks with advertising agencies. In the past, the channel has used McCann Erickson and Roose &Partners on a project basis.

TANGO USES STUDENT IDEAS.(Brief Article)
June 1, 2001... Britvic is inviting students to submit ideas for a one-minute radio ad for its Tango brand. The competition forms part of an education pack, targeted at 16-18- year olds, about the advertising industry. The winner will spend a day with HHCL and...

RIBENA DOWNPLAYS CLAIM.(Brief Article)
June 1, 2001... GlaxoSmithKline has toned down health claims in its latest ads for Ribena Toothkind -- four months after the pharmaceutical giant lost its court dispute with the Advertising Standards Authority. The [pound]4m TV and press campaign, the highest...

[pound]30.8M GAME BOY CAMPAIGN.(Brief Article)
June 1, 2001... Nintendo is launching a [pound]30.8m pan-European campaign for its Game Boy Advance handheld gaming system. The campaign encompasses TV, press, cinema and outdoor work, together with sampling, promotions, PR and online elements (viral marketing...

UNITY TO HANDLE STAR WARS II.(Brief Article)
June 1, 2001... Lucasfilm, creaters of the Star Wars movies, is though to have appointed strategic communications consultancy Unity to handle the global communications brief for the launch of Star Wars: Episode II. Unity will work with Twentieth Century Fox,...

Kids surf for entertainment.(Statistical Data Included)
June 1, 2001... Latest figures from Jupiter MMXI, the global internet research company, show that during April 2001 children aged 2-14 were spending longer on education destinations than on the more universally popular service websites - 39.2 minutes on the...

Talented UK animators to showcase ideas on children's cartoon channel.(Brief Article)
June 1, 2001... Children's TV channel Cartoon Network has launched a competition to discover the animation stars of the future. The Cartoon Network Online Animation Awards are open to all UK animators using flash. Three winners will receive cash prizes of...

GEAR FOR THE GIRLS.(Brief Article)
June 1, 2001... A new clothing and accessories brand called The Gear is being introduced in John Lewis stores nationwide-with a flagship store also planned for the future. The chain will target 10-16 year-old girls with high disposable incomes.

NEW NODDY WEBSITE.(Brief Article)
June 1, 2001... Chorion has launched a dedicated website for its children's publishing property Noddy. The interactive site offers stories, games and competitions.

LYCOS DEAL WITH EZINE.(Brief Article)
June 1, 2001... wickedcolors.com, the teen girl ezine, has signed a content deal with Lycos UK

MC3 VIRAL CAMPAIGN.(Eastman Kodak Co.)(Brief Article)
June 1, 2001... Kodak is using viral marketing to promote the launch of mc3 -- its all-in-one digital video recorder, MP3 player and digital camera. Created by digital production house Skive Creative, the campaign features a computer game in which players take...

CD-ROM DISNEY CLASSICS.(Brief Article)
June 1, 2001... Disney Interactive has re-released six of its Disney Classics CD-rom titles with new packaging and a lower price point.

DESIGNATED FOR CUBEEZ SITE.(Brief Article)
June 1, 2001... New media and brand development agency Designation has been appointed to create a website based on GMTV's pre-school television series Cubeez. The site aims to offer a combination of fun and education for children and parents.

CALLING ALL POKEMON FANS.(SwapitShop Ltd.)(Brief Article)
June 1, 2001... SwapitShop is running a competition to discover the biggest Pokemon fan in the UK The child who registers the most cards will win an all-expenses paid trip to the Pokemon Super Trainer Showdown to beheld in the US later this year.

Market insight: fads, films and Furbies.(Brief Article)
June 1, 2001... Dave Lawrence explores the latest trends and forecasts what Santa will bring this Christmas The children's marketplace is a very volatile one -- and one that requires careful and detailed monitoring if marketers are to keep in touch with...

Marketing to and through schools: is your message getting across?(Statistical Data Included)
June 1, 2001... William Anderson of Poise Marketing gives marketers a lesson in educational initiatives Are you sure? If not, read on. If you are, still read on, because, if you're that confident, you will know that the 'landscape' of schools is...

Kids' perceptions of company IDs.
June 1, 2001... With pester power on the up, Nick Jones urges marketers to appeal to adults and kids We recently investigated the attitudes of primary school children towards certain corporate identities and we found that, on the whole, kids' basic...

Join the 'ally brands' and innovate products across the age spectrum.(selling to children and their parents)
June 1, 2001... Careful consideration of kids' desires will maximise product potential says Maddi Riddell In this article I'm going to talk about three aspects of children and innovation: how to get close to kids; what kids look for from innovation; and...

You can judge a toy by its package.(advertising geared to kids and parents)(Brief Article)
June 1, 2001... Catherine McLellan on honing the double-edged message of product packaging design A scene from America's most famous cartoon family, The Simpsons: Homer picks up the phone to make an excuse to his employer -- "Err, can't make it in today...

Surfing children show signs of making discriminatory decisions.(internet use)(Brief Article)
June 1, 2001... RDSi research shows that kids are becoming more selective in their choice of brands on the net Children are becoming increasingly sophisticated and skilled in their internet usage, according to RDSi. Its latest research with 5-16 year-olds...

Web-savvy kids lead the way online.(Brief Article)(Statistical Data Included)
June 1, 2001... Jannie Cahill of NetValue reports on children's use of the internet in Europe and the US Children are becoming an increasingly powerful and web-savvy audience on the internet, accounting for a growing percentage of home usage. Kids today...

NEW BRANDS TRACK: JANUARY 2001.(Brief Article)(Statistical Data Included)
June 1, 2001... NEW BRANDS TRACK: JANUARY 2001 Awareness Tried Trial penetration Index Pokemon Juice Drinks -- Calypso 30% 9% 31% Manchester...

UK TOP TEN TOYS BY UNIT SALES APRIL 2001.
June 1, 2001... UK TOP TEN TOYS BY UNIT SALES APRIL 2001 Rank Toy Manufacturer 1 UK Collection Basic Vehicles Mattel 2 Pokemon Team Rocker Booster Wizards of the Coast 4 Pokemon Fossil Booster Wizards of...

UK TOP TEN TOYS BY UNIT SALES MARCH 2001.(Brief Article)
June 1, 2001... UK TOP TEN TOYS BY UNIT SALES MARCH 2001 Rank Toy Manufacturer 1 UK Collection Basic Vehicles Mattel 2 Pokemon Team Rocker Booster Wizards of the Coast 3 Thunderbirds...

UK TOP TEN TOYS BY VALUE SALES APRIL 2001.(Brief Article)
June 1, 2001... UK TOP TEN TOYS BY VALUE SALES APRIL 2001 Rank Toy Manufacturer 1 Tronic Tracy Island Vivid Imaginations 2 Action Man Skateboard Extreme Hasbro 3 Grand Prix Car Hasbro...

UK TOP TEN TOYS BY VALUE SALES MARCH 2001.(Brief Article)(Statistical Data Included)
June 1, 2001... UK TOP TEN TOYS BY VALUE SALES MARCH 2001 Rank Toy Manufacturer 1 Tronic Tracy Island Vivid Imaginations 2 Who Wants to be a Millionaire Tiger Electronics 3 ...

Who's telling kids to eat their greens?(children's nutrition and marketing, research)(Brief Article)
June 1, 2001... Angela Groves on how persuasive marketing tools are when advertising kids' groceries As consumers of the future, children are very important to food and drink marketers -- continuing to choose two-thirds of those products they buy as kids...

Kids' programmes by genre show BBC is on top.(Brief Article)(Statistical Data Included)
June 1, 2001... It is often said that television viewers watch programmes, not genres, but for the purposes of analysing viewing patterns it can be very informative to consider how particular genres of programmes are regarded by audiences. For instance, how do...

HIPP ORGANIC.(Brief Article)
June 1, 2001... Hipp Growing Up Meals microwaveable babyfood Hipp Organic has launched Growing Up Meals -- microwaveable meals aimed at 10 15 month old babies. Six meals are available, each comprising a main course and a separate complementary side...

KODAK.(Brief Article)
June 1, 2001... mc3 all-in-one digital video recorder, MP3 player and digital camera Kodak is using viral marketing to promote the launch of mc3 -- its all-in-one digital video recorder, MP3 player and digital camera. Created by digital production...

KP SNACKS.(Brief Article)
June 1, 2001... McCoys Spice crisps KP has extended its McCoys crisps brand with a new spicier version -- McCoys Spice. Three flavours are available: Firecracker; Balti Curry; and Spiced Chilli. These join the core range of McCoys crisps, which are:...

KP SNACKS.(Brief Article)
June 1, 2001... Baked Beano Skips savoury snacks KP has launched limited edition Baked Beano flavoured Skips. The new flavour comes in Dennis the Menace-style red and black striped packs. An in-pack trading card promotion has also been introduced...

MATTEL.(Brief Article)
June 1, 2001... McDonald's Fun Time Barbie children's doll Mattel has furthered its relationship with McDonald's by launching Fun Time Barbie, which sees the famous doll dressed in the fast food chain's yellow and red uniform and comes complete with a...

NESTLE ROWNTREE.(Brief Article)
June 1, 2001... Nestle All Stars children's boxed assortments Nestle Rowntree is planning to introduce a new brand of children's boxed confectionery when it launches its Christmas range in Autumn. Targeting 5 12 year olds, Nestle All Stars will...

NESTLE ROWNTREE.(Brief Article)
June 1, 2001... Nestle Milkybar Buttons/Tooty Frooties/Fruit Pastilles/Body Parts children's confectionery Nestle Rowntree is introducing an 'alien invasion' theme during June to eight of its children's confectionery brands. Unusual shapes and...

NESTLE ROWNTREE.(Brief Article)
June 1, 2001... Rowntree's Swirly Yoghurt yoghurt Nestle Rowntree has extended its Rowntree's chilled dessert range with three new products. Rowntree's Swirly Yoghurt is whipped fruit yoghurt with 37% real fruit and a strawberry and apple puree...

OLYMPUS.(markets i-snap, children's digital camera)(Brief Article)
June 1, 2001... i-snap children's digital camera Camera maker Olympus is entering the youth market with a colourful kids' digital camera, the i-snap. The company is not planning to advertise the camera but instead has selected 'brand ambassadors'...

WALKERS SNACK FOODS.(in contract with H. J. Heinz to producem tomato flavoured crisps)(Brief Article)
June 1, 2001... Walkers Heinz Tomato Ketchup flavoured crisps crisps Walkers Snack Foods has teamed up with HJ Heinz to launch tomato-flavoured crisps. Although Walkers already produces tomato-flavoured crisps, this latest offering -- which took six...

HORIZON BISCUITS.(Brief Article)
June 1, 2001... Cadbury's Jestives biscuits Horizon Biscuits has relaunched Cadbury's Jestives, which it produces under licence from the chocolate maker. The new looks aims to capitalise on the Cadbury's brand and give the biscuits a younger feel. A...