Kids Marketing Report articles from June 2000

Kids Marketing Report archives from June 2000

Burger King pulls CD-Rom after fears over content.(Brief Article)
June 1, 2000... In a joint promotion Kzek.net, the ISP which offers secure Internet usage for children, provided Burger King with a CD which included Net Nanny software, designed to provide parents with a filter to block unsuitable web sites. However, the...

A new generation of e-tycoons.(Brief Article)
June 1, 2000... Where are UK kids surfing this month? The latest results for April from MMXI Europe show that kids in the UK are favouring Homestead.com, a site where they can create their own web sites. The web site, with the second highest composition of...

Strip cartoons to appear on WAP.(Brief Article)
June 1, 2000... A WAP comic launched in Finland this week (23 June) and is set to roll across Europe and into the UK once partnerships with ISPs and operators are in place this summer. 'Flip and Mick', a cartoon about two 10-year-old comic star kids...

KIDS ARE MOVIE MAKERS.(Brief Article)
June 1, 2000... Filmmaking is becoming child's play. The Lego Studios Steven Spielberg MovieMaker Set, due to hit US stores in November, will enable young users to create real movies, complete with sound effects, that they can distribute via email to friends...

ARMCHAIR SURFING.(Brief Article)
June 1, 2000... For mouse potatoes who can't relax without uninterrupted Internet access, there's the new 'e-cliner' chair from La-Z-Boy and Microsoft's WebTV Networks. The Explorer model comes with a tray table and Sony infrared keyboard to interact with...

NOBLE PR WINS DKI.(Brief Article)
June 1, 2000... Noble PR has been appointed by Dorling Kindersley Interactive to handle its forthcoming range of children's educational CD-Roms, GSCE and A-level revision packages in the run up to Christmas. Other new titles include 'A Day Out with the...

3DO SPONSORS RACING.(Brief Article)
June 1, 2000... 3doeurope.com, the online arm of 3DO Europe which develops, publishes and distributes interactive entertainment software across a range of platforms, has signed a three-year sponsorship deal with Damien Faulkner, Ireland's most promising...

VIRGIN IN SWINGING DEAL.(Brief Article)
June 1, 2000... Virgin Interactive has reached an agreement with Swing Entertainment Media for the rights to distribute its extensive line-up of interactive entertainment titles, spanning all formats, exclusively throughout Europe. Swing! plans to expand its...

Brewers Fayre outlets to appeal to all the family.(Brief Article)
June 1, 2000... Brewers Fayre, the family chain of pub restaurants owned by Whitbread, is rebranding 120 of its 380 outlets as Brewsters, fronted by a new character, Brewster the Bear. The Charlie Chalk fun factories will continue to feature in Brewsters...

P&G plans Pampers clothing range.(Brief Article)
June 1, 2000... Procter & Gamble is to launch a range of Pampers-branded clothing and accessories for kids and babies as it attempts to reposition itself as a total baby care company. The range will be introduced to the US and Canada initially, although...

New web site based on The Beano.(Brief Article)
June 1, 2000... DC Thompson is replacing its existing Beano web site with a more sophisticated entertainment-based online offering centred around a town called Beanotown. Unlike the previous two-dimensional site, the new site will provide visitors with...

Sega to provide games for Motorola's latest mobiles.(Brief Article)
June 1, 2000... Motorola and Sega Enterprises have created a global strategic alliance that will bring entertainment software to a range of Java technology-enabled wireless phones, pagers and personal digital assistants (PDAs). Motorola is also working with...

Looney Tunes enter extreme sports.(Brief Article)
June 1, 2000... Warner Bros. Consumer Products is hoping that an association with extreme sports will increase the appeal of its Looney Tunes characters among today's youth. The integrated marketing and licensing programme, entitled Freeriders, will see...

Cartoon service for hard of hearing.(Brief Article)
June 1, 2000... Cartoon Network UK is introducing the country's first, regular, signed cartoon service for the deaf and hard of hearing. In order to maintain the fun feel of the channel, Cartoon Network is using Daryl Jackson to sign its cartoons in a...

EGMONT IN NEW VENTURE.(Brief Article)
June 1, 2000... Egmont UK has invested in Star Kids, a new publishing venture formed to tackle the parenting and hone learning market. The company promises products that will help parents contribute to their children's education. The first products are due...

CADBURY LAND EXTENDED.(Brief Article)
June 1, 2000... Cadbury is extending its children's Cadbury Land range with a new chocolate bar called Shush.

POPCORN FROM US.(Brief Article)
June 1, 2000... Popz is a new popcorn brand from US group Soller. An [pounds]800,000 advertising campaign, through McCann-Erickson London, will support the launch.

YOUTH MUSIC TV.(Brief Article)
June 1, 2000... Kiss TV, the new youth music TV channel from EMAP Performance, has launched on SkyDigital. The on-screen identity was created by DGP.

WIRELESS PORTAL.(iTouch opening a portal in the United Kingdom)(Brief Article)
June 1, 2000... iTouch, the international wireless services company, has launched a mobile Internet portal in the UK. Available across all mobile networks, Touch will offer a range of highly targeted content including games and 'going out guides' aimed at...

FREE YAC NUMBERS.(joint venture with Carphone Warehouse)(Brief Article)
June 1, 2000... Carphone Warehouse has joined up with YAC, the personal communications management company, to offer customers a free YAC number in addition to their mobile number. YAC allows redirection of calls nationally and internationally and gives users...

E-COMMERCE FOR ETOYS.(eToys deal with LeisureDistrict.net)(Brief Article)
June 1, 2000... eToys has signed a deal with LeisureDistrict.net, a family web site and interactive TV service, which will allow visitors to the virtual shopping mall to buy toys and children's goods. eToys has also launched a site selling infant products....

WOWGO SPONSORS GIG.(Capital Radio's Party in the Park event )(Brief Article)
June 1, 2000... Wowgo, the Unilever-backed Internet brand for teenage girls, is set to sponsor Capital Radio's Party in the Park event on 9 July. In a six-figure deal, Wowgo has secured sole sponsorship of the event's web site, which was created by the...

ADIDAS SPORT SITE.(Brief Article)
June 1, 2000... Adidas has launched a sports site, adidas soccer, to promote its Predator football brand and designed to build relationships with its target audience of 8-16 year olds.

WEB SITE FOR YOUTHS.(Brief Article)
June 1, 2000... Emap Digital and Channel 4 have linked to launch a digital business targeting the UK youth market. The joint venture's first product will be a web site combining their youth brands from Emap's J17, Smash Hits and Nintendo to Channel 4's...

ONLINE THERAPIES.(Brief Article)
June 1, 2000... Samlearning.com, the revision web site, is offering advice to stressed teenagers on holistic therapies, including message and yoga, to help them pass exams.

SEGA'S CYBER BABE.(Brief Article)
June 1, 2000... Sega Dreamcast has created a cyber- babe Ulala to star in its [pounds]l00m marketing campaign to promote its new game Space Channel 5. The orange and pink character is supposed to be a fledgling newscaster who moonlights as a dancer with a...

CN IN MOBILE DEAL.(Cartoon Network)(Brief Article)
June 1, 2000... Cartoon Network has linked up with Fonerage, the manufacturer of mobile phone accessories, to develop a range of Cartoon Network character-based phone accessories. These will include detachable phone covers, character aerials and phone...

Kids' TV channels to offer content for wireless portal.(Brief Article)
June 1, 2000... Two of the world's leading children's TV channels, Cartoon Network and Fox Kids Europe, have signed deals with mobile Internet portal Mviva to supply it with wireless content. Turner Broadcasting's Cartoon Network, whose cartoon...

Esteem marketing meets higher level needs of both parent and child.(role of children in grocery product choice)
June 1, 2000... David Lawrence says forget pester power -- go for a brand positioning that pleases all At Logistix Kids one of our biggest frustrations is overuse of the term 'pester powers, which has become a short-hand for all things related to...

NEW LICENSING COMPANY.(Brief Article)
June 1, 2000... John McInnerny has set up a new company, Allsorts Licensing, based in Bedford. It has already acquired two new design properties called Life Is Good and Mutts, aimed at the teenage market.

HIT ON THE MOVE.(new location in London, England, for HIT Entertainment)(Brief Article)
June 1, 2000... HIT Entertainment has moved to new offices in Tottenham Court Road, London. The company is currently developing a licensing programme for The Magic Tree, based on the Oxford Reading Tree Books. A new animated series of 26 x 15-minute episodes...

DRI BATTLES WITH SEXES.(Brief Article)
June 1, 2000... Design Rights International has acquired the licensing rights to the popular boardgame, The Battle of the Sexes. Bon Bon Buddies is already signed up to produce a chocolate version of the boardgame for spring 2001.

CAST FOR THE MATRIX.(Brief Article)
June 1, 2000... Warner Bros has announced that all of the original cast of The Matrix have signed up for The Matrix 2 and 3. One of the films will be a prequel and the other a sequel.

DREAM STREET LICENSEES.(Brief Article)
June 1, 2000... Copyright Licensing Promotions Group has signed up a number of licensees for its property Dream Street, including Lightbody's, Vogue Housewares, GB Posters and Danilo UK.

EXPANSION FOR TLC.(The Licensing Co.)(Brief Article)
June 1, 2000... The Licensing Company report that it is planning to expand internationally with offices to be set up in New York, Paris and Tokyo later this year. Shaun Kelly has been appointed as international managing director at TLC.

LMI IN SAILOR MOON DEAL.(Brief Article)
June 1, 2000... Licensing Management International is handling a new property, aimed at girls aged 4-11, called Sailor Moon. All areas including publishing are currently available for licensing. Currently stripped on Fox Kids Network

SIMPSONS DESSERTS.(Brief Article)
June 1, 2000... St Ivel has launched a range of dairy desserts based on The Simpsons.

A beginner's guide to the world of licensing.(Brief Article)
June 1, 2000... Ken Kemp concludes his review of licensing terms Three articles down and one to go on licensing terminology before I look at other industry issues. * Termination -- as with any business transaction, all parties concerned enter the...

Literary properties hit licensing.(licensing show, New York)(Brief Article)
June 1, 2000... Ken Kemp is struck by the strength of publishing characters at Licensing 2000 The omens were not good -- following a late flight in which I was seated next to a hysterical infant who threw up all over her equally hysterical mother, I...

Only truly educational sponsored material makes it to the classroom.
June 1, 2000... Jon Grover argues that we should welcome sponsored materials into schools The debate surrounding the ethics of advertising and marketing to children has never been more heated. At the moment there is particular concern in the marketing...

New technology -- will girls ever succeed in catching up with boys?(Statistical Data Included)(Brief Article)
June 1, 2000... Rosemary Duff looks back over six years of trends data for kids' use of technology The headline suggests that girls are behind boys when its come to accessing technology, and are striving to catch up. But can they? And do they want to?...

Using the power of digital media.(Brief Article)
June 1, 2000... Andrew Moore on how marketers should use new digital platforms to reach kids A recent survey by NOP found that more than half of all children in the UK have access to the Internet, compared with just 44% 12 months ago. In addition, kids...

Net savvy kids lose image as geeks and nerds to become clever and fun.(Internet usage, United Kingdom)
June 1, 2000... Barbie Clarke examines how children's attitudes to the Internet are changing NOP Family's latest research (released 16 June 2000) shows that there are now four million kids online in the UK. That means that 57% of all kids now have...

Brands need to get back to basics.(Brief Article)
June 1, 2000... Chris Bates and Gerry Hahlo say marketers need to recognise rural youngsters Consumer culture often promises us ways to remain young in looks, attitude and lifestyle, merely by purchasing appropriate brands. You need, it seems, to be...

Where have all the rebels gone?(teenage attitudes changing: marketing)
June 1, 2000... As teens ditch rebellion in favour of more considered forms of expression, Paul McGowan explains how brand owners can target this all-important audience It was salutary indeed to read reports last year that Ronnie Wood had broken his...

New Brands Track.(brand recognition research)
June 1, 2000... The three new products asked about in New Brands Track, part of Carrick James monthly national omnibus survey for 7-14 year olds, were: Britvic's Ice Blast frozen fizzy drink; Chupa Chups surprise lollipop with a toy; and St Ivel Cheese Mates...

ITV to replace Home & Away with new soap.(Independent Television)(Brief Article)
June 1, 2000... If ITV puts in something with pop appeal, then Blue Peter and LA7 will need to watch out ITV is in the process of commissioning a new early evening soap opera to replace Home & Away when it transfers to Channel 5 - the slot it will...

CADBURY.(introduces Cadbury Land Shush)(Brief Article)(Product Announcement)
June 1, 2000... Cadbury Land Shush children's chocolate bar Cadbury has extended its Cadbury Land range of children's chocolate confectionery with Shush, a new chocolate bar. Design: In-house Advertising: None planned PR: Charles Barker PR

CHUPA CHUPS.(extends Crazy Planet range of gum watches)(Brief Article)(Product Announcement)
June 1, 2000... Crazy Planet Gum Watch watches with secret gum compartment Chupa Chups has extended its Crazy Planet range of gum watches, which feature a secret compartment containing candy, with a number of new models including one which contains a...

COTY.(launches Miss Sporty cosmetics)(Brief Article)(Product Announcement)
June 1, 2000... Miss Sporty cosmetics Coty has launched a range of cosmetics targeting teens called Miss Sporty. The range comprises 16 make-up items available in 170 shades. Product names have been kept simple so that consumers know exactly what...

DEL MONTE.
June 1, 2000... Del Monte Smoothies fruit drinks Del Monte has teamed up with Unigate to launch a range of Smoothies. The range includes: Citrus & Banana; Mango Medley; and Berry Burst. Available from August, Del Monte Smoothies come in 330ml...

Kellogg's Kell-Bowl.(Brief Article)(Product Announcement)
June 1, 2000... cereal Kellogg has launched a new range of ready-to-eat cereals. Kell-Bowl comes complete with cereal, milk, pot and spoon. It will initially be available to the catering sector. The range will feature major Kellogg cereals such as Corn...

LEAF UK.(launches Zappers candy)(Brief Article)(Product Announcement)
June 1, 2000... Zappers candy children's sugar confectionery Leaf UK has extended its Children's Fun Factory range of confectionery with Zappers candy -- fruit-flavoured mega-sour pieces of candy -- joining Zappers mega-sour bubblegum. Packaging...

NESTL[acute{E}] ROWNTREE.(launches Smarties Cola)(Brief Article)(Product Announcement)
June 1, 2000... Nestl[acute{e}] Smarties Cola limited edition chocolate confectionery Nestl[acute{e}] Rowntree has launched a limited edition cola-flavoured Smarties, targeting the brand's core audience of seven year olds. The red and brown cola...

ORGANIX BRANDS.(launches Organix Favourites)(Brief Article)(Product Announcement)
June 1, 2000... Organix Favourites children's organic frozen food Organix Brands has launched a range of children's organic frozen food called Organix Favourites. The range comprises 100% organic sausages and burgers. A sampling campaign and price...

ST IVEL.(Brief Article)
June 1, 2000... St Ivel The Simpsons/St Ivel Tweenies dairy desserts St Ivel has joined forces with The Simpsons to launch a range of desserts. Mmm...Choc Chip Wholemilk yoghurt comes in orange and chocolate flavours. Bart's Devilish Dessert is...

TOY OPTIONS.(Brief Article)
June 1, 2000... Super Soaker/Tanya Fun in the Sun/Loveable Singers toys and dolls Toy Options has extended the Super Soaker range with a number of new models including one targeted at younger children as well as introducing the new Supercharger...

WALKERS CRISPS.(launches Max Naked savoury chips)(Brief Article)(Product Announcement)
June 1, 2000... Max Naked savoury chips Walkers has extended its Max range of spicy savoury chips with a lightly salted version called Max Naked. At the same time the company has launched Max Chilli Cheese Dip, designed to be eaten with the chips....

BESTFOODS.(relaunches Ambrosia Creamy Crunch)(Brief Article)(Product Announcement)
June 1, 2000... Ambrosia Creamy Crunch dairy dessert Bestfoods has relaunched its existing range of Ambrosia Creamy Crunch dairy desserts and has introduced two new flavours: apple and strawberry. Design: Not available Advertising: None planned...