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Kids Marketing Report back issues
Kerry Foods launches Homer TV dinners.(Brief Article)
June 1, 2001... Kerry Foods has launched a range of 'mega-sized' TV dinners based on the world's most famous couch potato -- Homer Simpson. Two of Homer's favourite dinners have been chosen to introduce the range. Chilli Mega Meal comprises chilli, rice, nachos, salsa and sour cream while Hot Curry...
Barbie serves burgers in McDonald's.(Brief Article)
June 1, 2001... Mattel has furthered its relationship with McDonald's by launching Fun Time Barbie, which sees the famous doll dressed in the fast food chain's yellow and red uniform and comes complete with a plastic cash register and food tray. The new Barbie, which is already available in the US,...
Tomb Raider licensing goes up a level with film launch.(Brief Article)
June 1, 2001... Elektra Entertainment Group and Paramount Pictures have announced the release of the soundtrack to Tomb Raider, scheduled to hit stores on 5 June 2001. The disc precedes the 6 July release of the much-hyped film inspired by Eidos Interactive's highly successful video game featuring...
learn.co.uk gets 3m hits.(Brief Article)
June 1, 2001... learn.co.uk, the educational website backed by the Guardian, celebrated its first anniversary on 30 May 2001 with news that it had achieved its highest number of page impressions during that month -- totalling three million. At a press briefing, managing director and publisher Colin...
Double-decker buses for Clicknetic's mobile outlets.(Brief Article)
June 1, 2001... Clicknetic has launched the first phase of its fixed and mobile 'internet gaming centres'. The 'mobile' outlets are in the form of specially-branded double-decker buses, which will be parked at Granada service stations around the UK. The fixed outlets are due to be installed at StarCity at...