Customer Loyalty Today articles from October 2000

Customer Loyalty Today archives from October 2000

MyPoints Europe goes live with $13m GUS funding.(Brief Article)
October 1, 2000... MyPoints -- which claims to be the world's biggest rewards points system for Internet shoppers -- has finally gone live in the UK. The launch of the on-line loyalty scheme represents the first foray outside of American shores for the...

Liberty relies on CRM to stop slump.(Brief Article)
October 1, 2000... Luxury department store Liberty is set to undertake a major marketing overhaul and CRM initiative as it seeks to strengthen ties with current customers and raise brand profile in the wake of declining sales. Liberty has signed a deal with...

Brazil is home to world's first smart card city.(Brief Article)
October 1, 2000... Leading smart card supplier Schlumberger is to open its first South American plant in Brazil to cope with unprecedented demand in the region. The plant will be located in Curitiba, the first city in the world to employ smart cards as an...

NTL transmits message in 10m [pounds sterling] drive.(Brief Article)
October 1, 2000... NTL is to promote its digital service and rebranded former Cable & Wireless services, with a below-the-line advertising campaign worth 10 million [pounds sterling]. The drive will be the communications company's biggest ever direct marketing...

Customer partnerships create competitive lock out.(Brief Article)
October 1, 2000... Treating customers as active partners is a critical success factor for bricks and mortar companies in fighting off competition from e-business startups, new research has revealed. A new survey -- Developing Strategic Customers & Key...

European CRM market set for massive explosion.(Brief Article)
October 1, 2000... Cap Gemini Ernst & Young (CGEY) has revealed the CRM market will double in two years. The consultancy claims that European companies are expected to undergo particular growth during this boom time. In a survey of over 500 companies --...

Sportscard launches loyalty scheme.(Brief Article)
October 1, 2000... Sportscard Group -- the lifestyle credit card company -- is launching its first full-scale direct marketing campaign to promote its flagship Sportscard product. The card, developed in conjunction with US credit card provider Capital One,...

Beenz drives in new sponsorship.(Brief Article)
October 1, 2000... Beenz has announced a new sponsorship deal with leading Formula Three driver, Gimmi Bruni. The deal was struck in partnership with Kappa Sport, CNBC and Eurobet. The sport is broadcast on television stations throughout the world including...

NEWS.(Brief Article)
October 1, 2000... * CONTACT BOOK Amazon.com has joined forces with Genesys to create a virtual contact centre that will combine voice and data customer interactions. This will enable the company to work with all types of customer interactions, from e-mail...

Tourist attractions club together for capital idea.(Brief Article)
October 1, 2000... London's major tourist attractions have joined forces for the launch of a new smartcard which will provide valuable lifestyle data on the capital's overseas visitors. The card's creator, Arrival Marketing, claims the London Pass will...

UK plc undervalues customer data.(Brief Article)
October 1, 2000... Few companies formally value their customer data, a new report has found. The findings are published in The Intelligent Supply Chain, written by Professor Merlin Stone, IBM professor of relationship marketing at Bristol Business School....

Buzz Button launched to plug unfulfilled enquiries.(Brief Article)
October 1, 2000... Buzz networks has launched its new Buzz Button product, with the intention of reducing the vast number of unfulfilled enquiries made on-line. The Buzz Button is an integrated Web-site button that when pushed provides the customer with an...

Poor customer service prevents on-line loyalty.(Brief Article)
October 1, 2000... Dissatisfaction with customer service is the main barrier to ensuring customer loyalty on-line. Research by CRM consultants eLoyalty shows that customers consider effective service to be the deciding factor in choosing a Web merchant. ...

WebRewards aims for Classic hit.(Brief Article)
October 1, 2000... Internet loyalty scheme WebRewards is initiating an on-air promotion with Classic FM. The station -- which attracts a weekly audience of 6.25 million making it the UK's most successful commercial radio station -- will give away 15,000...

Broadbase launches E-Marketplace for B2B sector.(Brief Article)
October 1, 2000... Broadbase Software has announced the arrival of Broadbase E-Marketplace, the latest addition to its suite of customer-focused analytic and marketing automation applications. Broadbase's CEO Chuck Bay said: "It's clear that digital...

Securing the service with a smile.
October 1, 2000... They're at the frontline of your company, but if they're not happy how effective can CRM strategies be? Michael Lowenstein tackles the thorny issue of staff satisfaction. Loyalty has many nuances and subtleties, most of which are addressed...

Policing the public's satisfaction.(Brief Article)
October 1, 2000... The British police force is seen as unloved and untrusted. Mark Tobin focuses on a radical report by the Police Superintendents Association aimed at turning the tide. Police officers have been told to smarten up their customer service...

Wisdom doesn't come from age.(Brief Article)
October 1, 2000... As business concepts go CRM is as old as commerce itself, but has anything been learnt in all this time? Bad habits still happen, Robin Clark explodes some myths. CRM: fancy new words for a simple concept which is as old as business...

People not products produce profits.
October 1, 2000... Europe's inaugural Personalisation Summit hit the UK last month. Mark Tobin was one of the delegates forced to question whether the concept is hype or reality. Personalisation may seem an innocuous enough term, a catch all for anything...

Finances focuses on the profit returns.
October 1, 2000... Even at this late stage boardrooms view CRM sceptically, Iain Campbell reports on how financial services companies are taking a critical look at investments and returns. According to Uwe Kalyta, sales director for financial services at...

How to test and evaluate DM drives.
October 1, 2000... The cornerstone of most CRM initiatives, direct marketing's true potential is still rarely realised. Drayton Bird offers guidance on how to get the most out of such schemes. Once you have isolated your prospect or customer as an individual,...

From collaboration to co-operation.
October 1, 2000... Strategic partnerships are a key ingredient in increasing market advantage and profits. Tony Craddock guides us through the minefield of competitive co-operation. It's the eternal question. How can we justify a higher expense account? The...