Customer Loyalty Today articles from November 2000

Customer Loyalty Today archives from November 2000

On line rewards hit the high street with beenzCodes.(Brief Article)
November 1, 2000... Beenz.com has become the first on-line loyalty provider to align itself to the off-line world. Following Amazon's announcement that -- despite increased sales -- it made losses of US$50 million, dot.coms are coming under increasing pressure to...

Bluewater dips toe into loyalty market.(Brief Article)
November 1, 2000... Bluewater, the Kent leisure and retail mall, is considering launching its own loyalty scheme. This would be the first shopping-centre specific loyalty scheme in the UK. Adrian Wright, Bluewater's Managing Director revealed that the centre...

Bolton Wanderers kicks off trials of loyalty smartcard.(Brief Article)
November 1, 2000... Bolton Wanderers has launched a multi-functional smartcard for its legions of season ticket holders. Sports clubs are increasingly seeking ways of engendering loyalty as the leisure market becomes overcrowded. The Bolton Wanderers...

BoS and Airtours to reward customers.(Brief Article)
November 1, 2000... Bank of Scotland and Airtours have announced the launch of their joint venture credit card and associated loyalty scheme. The enterprise, which will go under the name mytravelco Financial Services, will be followed by the offer of personal...

Britannia begins building 40m [pounds sterling] core CRM solutions.(Brief Article)
November 1, 2000... Britannia Building Society is set to implement ClientWise CRM and Workwise workflow from Managed Solutions Corporation (MSC), as part of a 40 million [pounds sterling] core systems renewal programme. The contract, which is worth 4 [pounds...

Argos launches store card to drive closer relationships.(Brief Article)
November 1, 2000... Argos is launching a new store card in a bid to fight off increasing high street competition. The store has been coming under increased competition from high street discount stores and has felt the need to bolster up its one to one...

BA eyes up better customer service.(Brief Article)
November 1, 2000... British Airways London Eye has implemented Charter continuum, a specialist customer management system, in a bid to provide faster and more efficient customer enquiry handling. Charter, which has been created by Swallow Information Systems...

Multi-retailer scheme green for go.
November 1, 2000... Woolworths and Dixons have both signed up for a new nationwide multi-retailer loyalty card. Music Marketing Services, a London-based consultancy, is rolling out the product -- called Worldcard -- nationally, following a successful trial in...

News.
November 1, 2000... * MOBILE SAINSBURY'S Sainsbury's has agreed a deal with BT Cellnet that will see the retailer launch an own-branded mobile phone service. The service will provide customers with an own-branded mobile phone, guaranteeing customers the...

Empire unveils its on-line Christmas initiative.(Brief Article)
November 1, 2000... Empire Stores, the UK-based mail order giant, has announced that its on-line Christmas shopping strategy will focus heavily on customer loyalty. Following on from last year's inaugural e-Christmas, Empire is now focusing its marketing...

BMG Direct on song with customers.(Brief Article)
November 1, 2000... BMG Direct, the world's largest record club which is run by German media giant Bertelsmann, is trialing an e-mail-based loyalty scheme in the US. The company's `membership e-tailing' scheme reward members with low cost CDs in return for an...

Scottish and Newcastle cooks up targeted campaign.(Brief Article)
November 1, 2000... Scottish and Newcastle Restaurants is undertaking a new programme designed at targeting its raft of mailings. The company is utilising information gathered from last year's pre-millennium campaign to fine tune and precisely focus the...

Bertelsmann buys 70 per cent stake in WebRewards.
November 1, 2000... WebRewards has been bought out by Bertelsmann for an undisclosed sum. The German media giant has taken a 70 per cent stake in Webmiles, WebRewards' parent company. The move is believed to signal WebRewards' move into an offline...

M&SFS develops e-CRM services.
November 1, 2000... Marks & Spencer Financial Services has chosen AIT Group to devise a new e-CRM service for its credit products. The new programme will operate through a newly developed and enhanced Web site. AIT is remodelling M&SFS' current financial...

Better dead than red: SAS called in to help Amazon.
November 1, 2000... Amazon.com has contracted e-intelligence providers SAS Institute to fine-tune its business operations, strengthen supplier relationships and enhance customer service. The on-line book, CD and video retailer has just announced results for...

Market news.
November 1, 2000... * KANA CHAMELEON Kana has come one step closer to offering a fully integrated e-CRM solution with the roll out of its latest e-business platform. The solution features a complete integration of the Silknet platform for service and sales...

Epiphany and Sun partner for best of breed CRM.
November 1, 2000... Epiphany and Sun MicroSystems have agreed a multi-million pound strategic alliance which will offer a `best-of-class' next generation CRM solution. The alliance will cover joint engineering, sales and marketing. The two companies believe...

Allink Agent ties in multi channels.
November 1, 2000... Harte-Hanks, the CRM specialist, has created a new one-to-one marketing tool. Allink Agent is a real-time, multi-channel transaction tool which the company claims help to focus marketing initiatives and individual relationships between...

Informatica offers 360 degree view of business.
November 1, 2000... Informatica has revealed a market vision and product roadmap to help companies develop `business insight' networks. The company claims the unified network created will give corporate professionals a 360 degree view of their business, including...

Welcome Real-time and JPMA boost e-Coupons.
November 1, 2000... Welcome Real-time and JPMA, have announced the development of their integrated e-Coupon loyalty marketing software. The company's claim that their product -- the Welcome Real-time XLS -- allows merchants to distribute coupons over the...

Stay in Front WAPs out WebWorks.
November 1, 2000... Stay In Front has revealed that it now has WAP support for its CRM application, WebWorks. Web Works can now process WML, the markup language that allows users to access CRM information from WAP-enabled mobile telephones. Stay In...

SevenThree and Max International sign pivotal deal.
November 1, 2000... Ebusiness solutions provider, Max International, has announced a strategic accord with SevenThree -- a specialist provider of e-CRM for the manufacturing and distribution industries. The partnership sees SevenThree signed up as a Max Premier...

Customer loyalty starts with a CIS.
November 1, 2000... Customer information systems can take the peril out of loyalty programme evaluation. Michael Lowenstein reports how effective implementations have benefited US firms. Francis Bacon said that knowledge is power. Nowhere is that more true...

Addressing the failure of dot.coms.
November 1, 2000... On-line start ups can become on-line cock ups all too easily. Terry Hiles, of Capscan argues that failures can be avoided with the correct mix of systems and strategy. In order to combat the negativity surrounding recent media reports of...

Loyalty at Christmas? Yule be lucky.
November 1, 2000... The Christmas shopping season has started in earnest, so how will e-tailers avoid the same mistakes as last year and secure a loyal customer base? Robin Clark investigates. As another season of Christmas shopping draws near, it seems that...

Local government votes for CRM.
November 1, 2000... UK County councils are three years behind retail in the adoption of CRM, but the tide is turning. Matt Ayers visited Bolton Metro to discover what moves are being made. The principles that underpin CRM are as applicable to government as...

On the search for understanding.
November 1, 2000... Understanding how your customers feel and relate to the brand has never been an easy task, but it is the leading edge of loyalty research Annick Deseure reports. While service marketers developed satisfaction research and general...

Sustaining a customer focus.
November 1, 2000... Turning customer service from theory into practice requires a major culture change. Sarah Cook reports on how to achieve this transition as smoothly as possible. Jan Carlson of Scandinavian Airlines is quoted as saying: "Excellent service...