Customer Loyalty Today articles from July 2000

Customer Loyalty Today archives from July 2000

Sainsbury's blasts rumours as it overhauls Reward Card.(Brief Article)
July 1, 2000... Sainsbury's was caught in the crossfire of rumour and counter rumour this month following the news that it was putting its reward scheme up for review. Following rival Safeway's decision to scrap its ABC loyalty scheme in June -- citing...

BT fights back by getting personal.(Brief Article)
July 1, 2000... British Telecom is rolling out the most significant Web-based marketing programme in its history in an attempt to reduce significant strain on its national network of call centres. The telecoms giant is aiming to increase the volume of...

Thomas Cook channels in to ambitious 1 to 1 strategy.(Brief Article)
July 1, 2000... The UK's leading holiday operator, Thomas Cook has unveiled plans for a new personalised, multi-channel marketing strategy. The company has outlined plans to tailor customer communications to match individual lifestyle and holiday requirements....

Hospitals heal ailing service image.(Brief Article)
July 1, 2000... New research has highlighted hospital staff and GPs as the best practitioners of customer service in Britain, proving to be 20 per cent more popular in this regard than the majority of other industry sectors. The survey, produced by NOP for...

Habitat denies strong rumours of loyalty card launch.(Brief Article)
July 1, 2000... UK houseware retailer, Habitat is rumoured to be planning the launch of an own-branded loyalty card as it attempts to gain back eroding market share in an increasingly competitive market. The company is known to have approached a number of...

MyPoints UK confirms late summer launch for UK.(Brief Article)
July 1, 2000... Leading US on-line loyalty scheme, MyPoints, has confirmed its intention to launch a UK operation later this summer. The initiative will be part of the firm's new London-based operation, MyPoints Europe, with phased roll-out of the service...

Mazda road tests new customer mag.(Brief Article)
July 1, 2000... Automotive manufacturer, Mazda Cars UK has unveiled a new loyalty magazine entitled Freespirit which it plans to use as launchpad for a new CRM strategy which it believes will enable more targeted communications across all its consumer...

ipoints launches third party loyalty.(Brief Article)
July 1, 2000... ipoints.co.uk has become the first of the brace of UK on-line loyalty providers to begin developing and managing loyalty programmes for third parties. The initiative has commenced with the development of a bespoke programme for BBC...

News.(includes multiple articles)(Brief Article)
July 1, 2000... * BREATHE EASIER Telecoms firm, Breathe is moving to position itself as a consumer-focused communications provider with its first CRM-based initiative. The company is looking to exploit a niche in the sector by offering a range of...

Customer experience fails to live up to expectation.(Brief Article)
July 1, 2000... Despite companies' best intentions in terms of CRM and customer service, a gaping chasm exists between what the public wants and what is being delivered. New research commissioned by London Bridge Software and carried out by Vanson Bourne...

Yoptin first to launch Europe-wide.(Consodata launches permission-based e-mail service.)(Brief Article)
July 1, 2000... French database company, Consodata, is launching its opt-in e-mail programme -- entitled Yoptin -- in early July. The company is claiming Yoptin will be the first pan-European opt-in programme. The service will offer consumers highly...

Telewest hires Carlson to transmit the CRM signal.(Brief Article)
July 1, 2000... Digital cable network, Telewest Communications has hired Carlson Marketing Group to undertake a massive CRM programme. Carlson's loyalty division will be asked to build personalised relationships with pre-selected customer profiles. The...

Qatar Airways the latest to reward frequent fliers.(Brief Article)
July 1, 2000... Middle east airline, Qatar Airways is the latest company to adopt a frequent flyer loyalty programme with the launch of Privilege Club. Initially developed for the airline's Arabic-speaking customers, the programme has now been updated into...

Beenz CEO in shock resignation.(Philip Letts suddenly decided to leave the company)(Brief Article)
July 1, 2000... Philip Letts, CEO, president and co-founder of global on-line currency and loyalty programme Beenz has shocked the company by quitting. His role will be split between Charles Cohen, another cofounder and the company's chief technology...

B&B in 4 million [pounds sterling] DM drive supporting demutualisation.(Brief Article)
July 1, 2000... Bradford & Bingley Building Society has invested 4 million [pounds sterling] in a direct marketing initiative aimed at persuading members to back the move into demutualisation. The marketing drive, which will be sent out to the society's...

Is your CRM strategy half baked?(Brief Article)
July 1, 2000... Companies pay lip service to CRM but aren't offering true relationship management, without due attention to life stages customers will defect warns Michael Lowenstein. The recent findings of the CIM, namely that less than ten per cent of...

Coupons go digital to fill the `gap'.(Brief Article)
July 1, 2000... The delay between seeing an advertisement and strolling the aisles means many offers get ignored. Tying coupons to the Net and iTV can bridge this gap, writes Robin Clark. How many consumers decide to try a product after seeing an...

CRM: rising to the e-mail challenge.(Brief Article)
July 1, 2000... Organisations must look towards e-mail technology as an integrated and integral part of their customer relationship marketing strategy, argues L-Soft's Eric Thomas. With 96 per cent of Internet users citing e-mail as their primary online...

Marketers turned matchmakers.(Brief Article)
July 1, 2000... Permission-based marketing is big news at the moment thanks to the opportunities offered by the Internet. Mark Tobin met Bede Feltham of 2busy2surf to find out more. E-mail is ubiquitous. You only have to look at the Love Bug virus earlier...

On-line research ready for take off.(Air Miles uses qualitative online market research.)(Brief Article)
July 1, 2000... Justin Alderson, of Air Miles and Bjorn Haugland of Firm discuss how Air Miles is utilising qualitative on-line market research to service and meet customer needs. One of the most exciting prospects for companies on the Internet is the...

Think tank reveals secrets of CRM.(International CRM Advisors Symposium held.)(Brief Article)
July 1, 2000... Twelve of the world's top relationship marketing consultants met in May for the first International CRM Advisors Symposium, here Robin Clark offers an exclusive report. In May a group of some dozen consultants from both sides of the...

Flying high with customer knowledge.(Customer knowledge essential for good customer service.)(Brief Article)
July 1, 2000... In their latest book, Don Peppers and Martha Rogers focus on the challenges of running 1 to 1 strategies. Here, CLT publishes an exclusive extract and case study. Two types of expertise are required for a successful business: product...

Time to start cutting through the WAP.(Brief Article)
July 1, 2000... New technologies arrive all the time, but rarely with such hype. Sam Forster calls for silence and takes a realistic look at how WAP will enable true one-to-one marketing. According to IT analyst group, Forrester, European on-line retail...

Direct access to a new customer.(Brief Article)
July 1, 2000... Lloyds TSB created loansdirect to double its share of the market. To achieve this it needed to sharpen relations and offer multi-channel delivery. The revolution in the way financial services organisations conduct business with their...

Is there any life left in loyalty?
July 1, 2000... In the light of UK supermarkets getting reward card jitters Mark Read, joint managing director of WebRewards.co.uk, discusses the future of reward programmes. Does the demise of Safeway's ABC mean RIP for loyalty programmes? Do the...