Customer Loyalty Today articles from April 2000

Customer Loyalty Today archives from April 2000

HSBC and Argos line up as first Buy and Fly! partners.(Brief Article)
April 1, 2000... New consortium loyalty venture Buy and Fly! is expected to announce HSBC and Argos as its first major customers this month. Both bank and high street giant have shown significant interest in the venture whilst Landround -- the company...

House of Fraser joins retail card war.(Brief Article)
April 1, 2000... Department store chain House Of Fraser is to launch a customer loyalty programme as it seeks to distance itself from the intense competition of high street retailing. The group will begin the trial of its scheme -- to be called Recognition...

Royal Mail hits back at Net threat.(Brief Article)
April 1, 2000... Direct mail is being severely affected by the continued growth of on-line advertising spend, a trend that has forced Royal Mail to launch a defensive marketing strategy warning companies of the dangers in overlooking traditional marketing...

Specsavers takes a look at personalised e-mail system.(Brief Article)
April 1, 2000... Specsavers Opticians is branching out into on-line relational marketing with a series of Internet-based initiatives including a personalised e-mail service and a totally revamped Web site. The repositioning is part of the optician's aim to...

Trafficmaster tailors news service.(Brief Article)
April 1, 2000... Traffic information group Trafficmaster is to launch a new Internet-based initiative providing a personalised traffic news service to drivers. The firm's new Web presence, www.trafficmasteronline.com, can be tailored specifically to meet the...

Frequent flyers to skip queues using biometric cards.(Unisys Corp.)(Brief Article)
April 1, 2000... Frequent business travellers will soon be able to go through airports without waiting in long queues thanks to the development of a new biometric identification card system which stores digital data on optical memory cards. Global IT...

Partnership to support e-commerce relations.(Engage Technologies Inc. and Fujitsu-ICL Systems Inc.)(Brief Article)
April 1, 2000... ICL and Engage Technologies have signed a deal to provide a series of CRM solutions. The companies claim that the software will enable both new generation dot-coms and more traditional clicks-and-mortar companies to track, profile and...

Clarify system gives control to your customers.(Brief Article)
April 1, 2000... Clarify has launched what it claims is the first e-business solution that puts CRM into the hands of online customers. The company says that eFrontOffice 9 enables customers to interact with e-commerce companies "on their own terms and via...

Update.com first to bring CRM to WAP mobile phones.(Brief Article)
April 1, 2000... Update.com has launched what it claims is the world's first WAP enabled CRM system. Through the system -- update.wap -- customer information that is held in a company's CRM system can be accessed through any standard WAP device. "Business...

European CRM academy launched.(Baan Co.; Compaq Computer Corp. and Microsoft Corp.)(Brief Article)
April 1, 2000... Baan, Microsoft and Compaq have partnered to create a new European CRM research centre in Copenhagen. The new centre is designed help companies improve the efficiency of their selling processes, enhance their customer relationships and help the...

JVC and Nexxt Media partner for first hybrid opti-card.(Nexxus Products Co. and Victor Company of Japan Ltd.)(Brief Article)
April 1, 2000... JVC has partnered with Singapore-based Nexxt Media to jointly develop an hybrid optical card. The card combines elements of both a traditional CD-ROM as well as CD-R (recordable compact discs). The CD-ROM part of the card has a security...

Avoiding Customer One-Night Stands.(Brief Article)
April 1, 2000... Companies must invest more time and resources into `pre-segmentation'-learning which customers will be most valuable over time, argues Stating that all customers are not created equal is hardly an oversimplification. But, just like the...

Retailers yet to learn loyalty lessons.(Brief Article)
April 1, 2000... Despite a sustained period of low-inflation growth, many high street players remain in a fragile state. Robin Clark argues that loyalty is ignored in favour of short term goals. To the more far sighted people like Customer Specific...

All rewards point to the Internet.(ipoints.co.uk; WebRewards)(Brief Article)
April 1, 2000... To begin Customer Loyalty Today's special report into the role of loyalty marketing in the e-commerce era, Mark Tobin analyses the burgeoning market for on-line rewards. If we really have just witnessed the world's first e-Christmas, does...

Hyperaffiliation arrives over the Net.(customer relatons management)(Statistical Data Included)
April 1, 2000... As the Internet has redefined CRM and raises fresh challenges for loyalty marketers, Alan Warms and Joseph Cothrel introduce their vision for on-line client involvement. When you think of companies with incredibly loyal customers, what...

Kwik-Fit proves the CRM champion.(Kwik Fit Holdings PLC)(Brief Article)
April 1, 2000... The motor service company has beaten some of the biggest names in customer service to win a new CRM award. Drew Barrand discovers the secrets to its success. Given the nature of the circumstances which lead to such a visit, very few...

CRM helps bank to captain America.(Bank of America Corp. uses customer relations management)
April 1, 2000... Bank of America is one of the largest players in the US retail banking market, but changes in the industry has forced it to consolidate its position with CRM techniques. Bank of America adopted a customer-focused strategy to respond to...

Ensure the Internet delivers for you.(Brief Article)
April 1, 2000... Once a customer interacts with your business via the Internet, the relationship is tested by your ability to deliver. Can your fulfilment systems cope, asks Pip Thorne? There is nothing quite like a little foray into on-line shopping to...

Next steps in knowledge discovery.(KDD, knowledge discovery in data bases)(Brief Article)
April 1, 2000... Knowledge discovery in databases is set to eclipse data mining techniques in the new millennium. Huw Davis introduces the discipline as it emerges from academia. Forget data mining and pattern recognition -- they are concepts of the 1990s....

BSkyB to put subscribers in the picture with rewards.(British Sky Broadcasting Group PLC)(Brief Article)
April 1, 2000... As competition in the broadcasting sector hots up, BSkyB is launching a customer loyalty scheme as part of its drive to grow and retain new subscribers. The new rewards programme is available to customers of the Sky Digital service,...

Zoom Points for access.(Brief Article)
April 1, 2000... Zoom, the on-line shopping and lifestyle portal for the Arcadia Group, is beefing up its loyalty programme with the launch of free Internet access to all members. The move is seen as a two pronged defence against the recent flurry of...

American Airlines wakes up to Kelloggs.(companies enter into marketing partnership)(Brief Article)
April 1, 2000... American Airlines has become one of the first major loyalty scheme operators to enter a partnership with an FMCG brand, following a new deal with Kelloggs. The company will join the airline's AAdvantage loyalty scheme, offering customers...

News.(includes multiple articles)(Brief Article)
April 1, 2000... * DEALER OF THE YEAR Fiat Auto UK has launched a recognition, development and motivational programme for its dealer network. The programme is designed to recognise both individual and team performance, highlighting staff who produce...

E-Rewards to put value on customers' on-line time.(Brief Article)
April 1, 2000... US-based Internet start-up, E-Rewards is to launch a novel e-mail loyalty programme which will reward customers for their time as opposed to their spending habits. Customers will be able to earn up to $1 in credit each time they read an...

Daewoo aims to drive brand loyalty.(Brief Article)
April 1, 2000... Daewoo has hired Perspectives -- the marketing communications agency bought by WPP last September -- to generate greater levels of loyalty to its brand. The first task the agency is charged with is building a new marketing database for the...

John Lewis moves customer communication to the Web.(John Lewis Partnership)(Brief Article)
April 1, 2000... John Lewis Partnership is boosting its CRM strategy by launching individually tailored customer communications over the Internet. The move has been sparked by desires from the retail chain to exploit the marketing and communication...

Customers choose service victors and villains in poll.(Brief Article)
April 1, 2000... British companies are still failing to grasp the customer service nettle, despite the fact that some positive ground is finally being made. A new poll compiled by ICL and Evans Hunt Scott shows that the majority of consumer champions are...

Thomas Cook backs Net database.(www.thomascook.co.uk)(Brief Article)
April 1, 2000... Thomas Cook is undertaking a multi-million pound advertising drive to promote its newly revamped Internet site, www.thomascook.co.uk. The campaign will include the use of personalised e-mails targeted at Internet users as a means to...

L&G fights vulture funds with loyalty.(Legal and General introduces loyalty strategy)(Brief Article)
April 1, 2000... Legal & General has launched a customer retention strategy as a pre-emptive strike against the stakeholder pension. It is the first company to announce such strategies ahead of fears that vulture funds will enter the stakeholder market and...

Market news.(includes multiple articles)
April 1, 2000... * CUSTOMER CONTROL E-business solutions provider IMA has entered into a partnership with German CRM consultancy, Servmark to develop a new service and support software application using IMA's iCA solution as the core framework. The...

KPMG links with 1 to 1 guru for CRM consultancy deal.(KPMG Consulting L.L.C., Peppers and Rogers Group)(Brief Article)
April 1, 2000... KPMG Consulting has joined forces with the Peppers and Rogers Group in a bid to jointly promote the concepts of customer relationship management through the principles of one-to-one marketing. KPMG claims that the move is a way of helping...