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Safeway sees profits soar after scrapping ABC card.(Safeway PLC institutes price-cutting instead)(Brief Article)
December 1, 2000... Safeway has confounded critics who claimed it was scrapping its loyalty card for all the wrong reasons, with the release of its latest set of results.
The supermarket has attracted one million more customers a week since launching an aggressive price-cutting programme last year. The...
Emap opts in to SMS.(Emap Performance Network contract with Flytxt)(Brief Article)
December 1, 2000... Emap is to trial a request-based SMS marketing campaign across its flagship teen title Smash Hits.
The initiative is the result of a contract with new market entrant, Flytxt which launches in the UK this month.
Emap is launching the drive at this month's series of Smash Hits...
M&G scraps DM drive to focus on CRM strategy.(M and G Group PLC to favour customer relations management over direct marketing strategy)(Brief Article)
December 1, 2000... M&G has scrapped its blanket marketing drive in favour of a targeted CRM campaign.
It is the investment house's first CRM work and is targeted at converting short term investors into lifelong prospects.
M&G's parent company, Prudential -- which also owns Internet start up Egg -- says...
News.
December 1, 2000... * CYBERSPACE TRAVEL
Travelscene, the independent city breaks company, has contracted eCommunications, a leading application service provider (ASP), to provide it with e2MailCenter, an interactive e-mail marketing solution. Prior to adopting the e2 service, Travelscene could only review...
BA launches Internet portal for club card holders.(British Airways PLC)(Brief Article)
December 1, 2000... British Airways has selected TBWA/London to handle the launch of its Internet portal, which is to be aimed at club card holders.
TBWA/London, which already handles the airline's Airmiles scheme, won the account following a six-way pitch against Ogilvy and Mather, Bartle Bogle Hegarty,...