Frohlinger's Marketing Report articles from September 1999

Frohlinger's Marketing Report archives from September 1999

FOOD CONSOLIDATION ON THE VINE.
September 6, 1999... Look for a spate of merger activity within the U.S. food industry within the next twelve months. A cross-section of top industry executives believe that the next phase has to be consolidation after the industry has whittled away many of the...

BARNES & NOBLE HIKES WEB EFFORTS.
September 6, 1999... Barnes & Noble.com will stick to its knitting and keep a focused marketing plan of attack to drive its business in the online books environment. We plan to keep our focus on the online business books business. That is going to be the...

GQ REDEFINES ELEMENTS OF STYLE.
September 6, 1999... GQ Magazine has embarked on a series of marketing programs designed to complement its second half ad page turnaround. GQ is breaking out of a first half slump with a robust second half ad drive on top of a plus 10% increase last year....

CAMPBELLs-NEW CANS, SAME RESULTS.
September 6, 1999... Despite a makeover on Campbells soup cans, things apparently havent changed much at global headquarters in Camden, New Jersey. Another round of job cuts has been posted with the layoffs affecting 15% of the worldwide headquartersabout 50...

CATCH THAT BOUQUET.
September 6, 1999... Brides Magazine continues to soak up ad pages with an astonishing rate. Magazine likely to finish year up 10% in ad pages to 3700+ level. Our marketing proposition has delivered, said Publisher Debi Fine. The magazine will have posted close...

TBWA NEW YORK HITS STRIDE.
September 6, 1999... Dont look now but TBWA New York may be turning the corner. The agency has gone through fits and starts in the last twenty years under various auspices (as Chiat Day or the former TBWA agency) never tied it all together. Things may be...

US LAGS IN WIRELESS MARKET.
September 6, 1999... The U.S. is lagging far behind Europe and Japan in breaking down the code for banking and wireless telcom use. Even though the domestic securities industry is well out in front of banking with stock-trading and related information services on...

HIGH FINANCE.
September 6, 1999... There is a major position open within the financial services environment which has attracted serious buzz. The position is a Senior Vice President at a major information supplier. Sources indicate the position is being handled by Thorndike...

BUYMEDIA MOVES MEDIA.
September 6, 1999... With the shift of ecommerce to the Internet, more companies are looking for a slice of the media pie. Over $60 billion is spent on radio and television in the U.S. annually and Buymedia CEO Michael Jackson is looking for a small slice of...

FLYCAST CHANGES FAST.
September 6, 1999... Vice President Larry Braitman focuses on fusing new media methods. Web advertising can covert ad messages into responses in effective new ways. We call that behavioral targeting. In a very few days we can see what is happening with the...

OLDE BECOMES NEW.
September 6, 1999... The acquisition of Olde Financial Corporation by H&R Block is likely to result in a new advertising agency selection. Mark Ernst, who was recruited to Block from American Express last year and is currently the COO, is expected to spearhead...

LOOKS INTERESTING.
September 6, 1999... One interesting Internet start-up to watch down the road is Latitude 90, a New York based firm. Headed by 34-year old CEO John Bohane. I think it could be the next DoubleClick, said board member Bill Apfelbaum. As banners will eventually go...

CLOROX BUBBLES UP.
September 6, 1999... From bleach to water, Clorox and P&G seem to be in the same boat. Cloroxs Brita market leader in water filtration system but P&G entry via Pur acquisition shows categorys potential. Clorox estimates current U.S. household penetration...

Ad Libs:.
September 6, 1999... Prudential Securities still looking for a chief marketing officer post -- Slim-Fast is looking for a new CEO to head up the Florida based company. Look for significant changes in future as potential for licensing the trademark and...

ESTEE LAUDER - THE RIVER RUNS DEEP.
September 20, 1999... The Estee Lauder Company is moving forward with a defined Internet strategy based around its core businesses. "The Internet it is a big priority for us internally. We have a task force looking into our online strategy which is still in test...

CAMPBELL's LOSES FOCUS.
September 20, 1999... If anyone is keeping track of loose change, the Dorrance family and shareholders of Campbell Soup have been losing their shirts recently. Campbell's stock is off from a 52-week high of $62 down to $41 last week. Campbell also is trying...

FLOWERS BOBBLES COOKIE SHEET.
September 20, 1999... Vice Chairman Bob Crozier goes to work on major snafu with Mrs. Smith's Pies division, the company's umbrella brand in the frozen baked goods division. The brand is the leader with a 31% share of the retail frozen desserts market but recently...

AVON LOOKS FOR GLOSSIER IMAGE.
September 20, 1999... Avon is rebuilding its base business with an increased commitment to new products. The company is also exploring the Internet and the health and well-being markets, said CEO Charles Perrin. "We have a global business which is on fire and...

HEINZ ROLLS OUT NEW PRODUCTS.
September 20, 1999... Heinz is active on the new products front. The company is rollout of a new frozen food line using the Boston Market brand in a 16-SKU introduction featuring meatloaf, frozen chicken. The line is expected to reach sales of $200 million in the...

NEW SPICE?
September 20, 1999... With the merger underway, sources are looking at whether the English company Reckitt & Coleman may sell its Gulden's mustard and related domestic condiment operations. "Management is trying to sort out what areas they want to be important in...

COLGATE BRUSHES UP.
September 20, 1999... Colgate-Palmolive has truly been hitting full stride with gains globally in oral care and its base business. The company may be in for heightened competition from P&G via an entry in the dogfood business but the portfolio is in good shape. ...

CLOROX UPS NEW PRODUCTS.
September 20, 1999... The Clorox Company is kicking up a new flurry of new products and investing heavily in its First Brands acquisition. Clorox will have approximately 32 major new product introductions this year versus eight new products in 1993. The company has...

FOOD CONSOLIDATION.
September 20, 1999... As predicted in our last issue (FMR, 9-6-99), it was apparent that food industry consolidations would be heating up imminently. While Heinz and BestFoods have been mentioned prominently, there are much more logical scenarios than those two....

NEW FLIGHT TEAM.
September 20, 1999... Marketing heavyweight Michael Lorelli has turned his focus on the business to business model with his appointment as Chief Development Officer of Air Express International, a $1.5 billion global company in Ct. The firm is a leader in...

Ad Libs:.
September 20, 1999... Smoke screens continue at Penney over $60 million plus ad budget& Sharp has stopped talking to agencies for the time-being. New ads targeted to break soon from the company&Look for possible activity on the Palm technology advertising front with...