Frohlinger's Marketing Report articles from May 1999

Frohlinger's Marketing Report archives from May 1999

MILLER DRAFTS NEW ADS, NEW EXECUTIONS.
May 10, 1999... Miller CEO John Bowlin has crafted a series of initiatives for short-term stabilization actions while setting the stage for a broader set of long-term goals and objectives for the Philip Morris division. "I haven't changed much my goals...

PENNEY CHANGES MARKETING FORCUS.
May 10, 1999... Penney CEO James Oesterreicher has streamlined the company's retail operations with a focus on expansion of Internet items, a new merchandising strategy with a focus on two consumer categories. JC Penney's leader has keyed on power brand...

GLAMOUR's FULL BLUSH.
May 10, 1999... Sixty-year old women's magazine on positive momentum streak through first half of year said Publisher Mary Berner. Editorial revamped under new Editor Bonnie Fuller. Paper quality and photography moved up several notches. "Many of the changes...

UNCLE SAM IS CALLING.
May 10, 1999... The U.S. Chamber of Commerce is looking for a high-powered executive to represent the interests of high technology. The executive would represent the world's largest business group in setting the agenda in Washington D.C. and abroad on key...

AMTRAK GETS NEW DRIVER.
May 10, 1999... There is a new force behind the wheel in Amtrak's marketing ranks. Rick Donnelly, the former American Home Products veteran, has left the nation's railroad company. Replacement as top marketer: Steve Scott. Problems manifold for the nation's...

DANONE REFOCUSES.
May 10, 1999... Danone, France's largest food manufacturer (global sales of FRF84.8bn in 1998) is expected to shed some operations in the near future as it continues to reduce its operations down to three businesses (accounted for 86% of its sales in 1998)....

BOEING TAKES FLIGHT.
May 10, 1999... Boeing is looking at a slate of agencies for its estimated $25 million advertising budget. International Advertising Director for Boeing Consumer Airplanes Group Warren Brown said "the review process is underway. We've invited several agencies...

STAR WARS HYPE EXPLODES.
May 10, 1999... Pepsi and Tricon are the beneficiaries of a superb marketing trick with the release of Star Wars. If early signs are an indictor, both companies will have scored big hits. The tie-in juggernaut got off to a big start with Pepsi's limited...

LONDON CALLING?
May 10, 1999... The cash register for agencies selling out or going public continues with the latest example: Canada's Cossette. Canada's No. 1 marketing company is going public. Cossette owns top Canadian agency Cossette Communication-Marketing and Optimum...

POSTAL TRICKS.
May 10, 1999... Changes at the U.S. Post Office are expected to result in the large $100 million account switching later this year from Young & Rubicam to Foote, Cone & Belding New York. "The winds of change at the Post Office seem to heavy for change. FCB...

Ad Libs:.
May 10, 1999... New England Consulting handling assignment for $5 million Heinz/Boston Market concept& Search out for a Vice President, Marketing at Ride-Aid Drugs. Position could be interesting as drug retailer set to redefine itself with major purchase...

GLAMOUR'S FULL BLUSH.
May 10, 1999... Sixty-year old women's magazine on positive momentum streak through first half of year said Publisher Mary Berner. Editorial revamped under new Editor Bonnie Fuller. Paper quality and photography moved up several notches. "Many of the changes...

POSTAL TRICKS.
May 10, 1999... Changes at the US. Post Office are expected to result in the large $100 million account switching later this year from Young & Rubicam to Foote, Cone & Belding New York. "The winds of change at the Post Office seem to heavy for change. FCB...