Frohlinger's Marketing Report articles from June 1999

Frohlinger's Marketing Report archives from June 1999

VISA REACHES PINNACLE OF CREDIT CARD MOUNTAIN.
June 7, 1999... Visa USA's brand building efforts have turned the brand into the dominant category player and VISA is not standing pat. In a wide-ranging interview, Visa's Michael A. Biendorff, Executive Vice President of Marketing and Product Management at...

E*TRADE TOPPLES ONLINE COMPETITION.
June 7, 1999... The growth of online trading has caught many of the large Wall Street firms asleep at the wheel. That's just fine with one of the savviest Internet players-E*Trade. The company plans to become the branded global leader and recognized authority...

MOTOROLA BEAMING UP.
June 7, 1999... Lots of signs in marketplace that the $75 million Motorola account could be ready to move. Motorola's Vice President, Advertising Jeff Frost is turning up the head on incumbent McCann-Erickson. "There are signs that he is very unhappy. Frost...

MAGNIFI TIES IT TOGETHER.
June 7, 1999... Magnifi's Chairman and CTO Eric Hoffert encouraged with initial reception for company's new extranet service-Magnifi.Net (product loops the marketing process via the Net, streamlines the creation and flow of marketing materials by a web...

LONDON CALLING.
June 7, 1999... Deutsch Inc. CEO Donny Deutsch has ambitious growth plans for the agency, the second largest independent agency in the U.S. (behind Leo Burnett). Next on drawing board: British outpost. Deutsch has send a top aide to examine possibilities in...

AMAZON LOOKS AFIELD.
June 7, 1999... Amazon.com is in the midst of a major search for a Chief Operating Officer. The online retail firm's search is handled by Spencer Stuart. Amazon is transitioning from an electronic customer-services company moving to a model of business of...

BLUE SKIES SMILING.
June 7, 1999... Blue Mountain Cards, the ninth largest Internet site, is searching for a CEO to develop a new business plan for the Boulder, Colorado greeting cards company. The company sends out over one billion electronic greeting cards a year and is...

ADAUCTION RAISES BAR.
June 7, 1999... Adauction.com CEO Chris Redlitz refines on-line auction marketplace for media buyers. "The original concept was to be the online marketplace for media and we used the auction as a transaction platform to sell media and to add value for expiring...

NABISCO REGAINS LEADING COOKIE CUTTER EDGE.
June 21, 1999... Nabisco Group Holdings CEO Jim Kilts accelerates second phase of corporate revival with emphasis on marketing development of major cookie & cracker franchises worldwide. Nabisco has turned up ad spending behind its dominant brands; shares have...

OIL GIANTS BLEND.
June 21, 1999... Pennzoil-Quaker State Company President Jim Postl moving accelerator forward on automotive products and services following successful merger of companies. Growth strategy includes developing new products, enhancing product category management,...

RITE AID-Rx CHANGES IN FUTURE.
June 21, 1999... Rite Aid Corp. is testing new ways to differentiate the chain from competition as the consolidation phase among national drug chains continues to escalate. Senior Executive Vice President Marketing Beth Kaplan said the company has a deep stack...

LEVER PULLS $30 MILLION SELECT ACCOUNT.
June 21, 1999... Unilever has pulled its $35 million Salon Selective business from DDB Chicago and switched to J. Walter Thompson. Salon, part of the Helene Curtis acquisition, has moved quietly, report sources. "It's a brand in trouble and DDB has a...

IPG DIRECTION COULD CHANGE.
June 21, 1999... There could be a different landscape at the Interpublic Group in the future. McCann-Erickson CEO John Dooner obvious heir apparent to IPG CEO Phil Geier based on strong performances over the last decade. Dooner has turned McCann into the...

LEVER ASLEEP.
June 21, 1999... The clock is ticking on Lever management in the States. The company has failed to develop new advertising or support several key brands begging for support. Lipton tea, which has done well, is being thwarted by a lack of support. "It is one of...

AS COKE SPINS.
June 21, 1999... Former Coke wunderkind Sergio Zyman may be off spinning on his own behalf but what has not changed is Coke's measurement on great ads. Coke without Sergio Zyman has not done as well as it did when Sergio was at the company, plain and simple....

Ad Libs:.
June 21, 1999... Barbara Jack latest to leave Young & Rubicam fold. Former Wunderman Cato Johnson President exits ad agency recently&Datek review for $75 million review down to five agencies with cuts expected next week. Agencies in running include DDB, D'Arcy,...