Frohlinger's Marketing Report articles from July 1999

Frohlinger's Marketing Report archives from July 1999

HASBRO TURNS ON STAR POWER.
July 5, 1999... Hasbro CEO Alan Hassenfeld buoyed by strong performance in base businesses. "We're as close to hitting the motherlode this year as we have ever done. We have several divisions which are doing very well but the biggest plus for us now is Star...

NABISCO NOURISHES GLOBAL AND LOCAL BRANDS.
July 5, 1999... Nabisco Group Holdings CEO Jim Kilts has developed a blueprint for success which includes a growing emphasis on the development of global brands. Nabisco will push its flagship brands-Ritz and Oreos- as the driving platforms for global growth....

MARKETING BEYOND THE BASICS ON THE NET.
July 5, 1999... Beyond.com has taken its business model and supported it with a focused brand message and backroom efficiency. Senior Vice President of Marketing Brian Sroub said the company developed its plan with a focus. "We're focused on software and our...

PARANOIA &TAKEOVER AT CAMPBELL SOUP.
July 5, 1999... The executive churn and paranoia level at top management levels of Campbell Soup have led to dissension and rancor unseen in recent years at top corporate levels in food companies. The tapping of phones and distrust at Campbell draw parallels...

BUILD IT, BUY IT ON THE WEB.
July 5, 1999... Several major jobs are open in the e-commerce arena. Home Depot, JC Penney and Riddell are all looking for top executives to head up a push into e-commerce. "These are major jobs. These companies are looking for ways to move the business into a...

INTO THE RED ZONE.
July 5, 1999... There is a major search out for a top position at the National Football League. Sources believe the position open is for the President of the NFL but others contacted feel it could also be a Chief Operating Officer slot. It is believed Spencer...

BOW WOW AT FRITO.
July 5, 1999... Decision to promote Steve Reinemund upwards to PepsiCo President first move to a new management tier at the primary profit generator of the snack/beverages company. Reinemund to stay on as Chairman-CEO of Frito until successor is found by...

PRICEY PRICELINE.
July 5, 1999... The agencies involved in the pitch for Priceline.com may be surprised at more changes in the near future. Insiders at Priceline report that the top management of the company is looking to shift gears and move on in the near future. Founder Jay...

MARS RUMBLINGS.
July 5, 1999... Sources expect ad agency consolidations in the next few months at M&M Mars. "It's a normal change of events if you look at the alignments in place. The company is aware that in order to maximize the potential of its global brands then brands...

A NICE BLUSH.
July 5, 1999... Wines, particularly high-end wines, seem to be coming of age. Industry estimates project shortages for all premium price categories of Cabernet Sauvignon and Chardonnay-the two fastest growing and most popular varietals. Consumer demand for...

MUSIC TO EARS.
July 5, 1999... CD Radio, a New York based firm that will deliver music by satellite delivery in cars and to homes by a chip, has committed $100 million for marketing costs and will choose an advertising agency down the road. Ira Bahr, a BBDO pro (headed up...

INTERNET COMMERCE.
July 5, 1999... With new .coms popping up every day, it may be wise to look at the Internet as a triangle with the e-commerce end on top (e.g., Amazon.com), the second major constituency financial (E-trade) and the third being the service category. One...

MOLSON POURS ON STRATEGIC REVIEW.
July 19, 1999... Molson Inc. North America EVP/COO Dan O'Neill plans a series of moves to keep Canada's top brewer on the upward momentum curve. Year of transition moved smoothly as Molson's average market share of beer sold in Canada in fiscal 1999, including...

CONDE NAST LOOKS AT NEW MAGAZINES.
July 19, 1999... Executive Vice President Catherine Viscardi Johnston working to develop new product momentum. Conde Nast CitySource, a supplement sponsored solely by Lincoln LS Sedan mailed to 1.2 million targeted subs across 12 titles next month. "We've...

AM/FM/I-HICKS MUSE PLAYS INTERNET STRATEGY.
July 19, 1999... Chancellor Media is looking to develop its media properties with a large eye towards Internet development based on streaming music applications. The company is looking to hire a CEO to develop the new company and develop a marketing and ad...

PRIMEDIA LOOKS FOR INTERNET SOLUTIONS.
July 19, 1999... The search for a new CEO of the $1.5 billion sales media company will come calling with a capability of developing the company's vertical net portal strategy. "That was the reason why there was a change at the top of the company. {Former CEO...

BBDO NEW YORK - NEW GENERATION.
July 19, 1999... Team of President Bill Katz and Chief Creative Officer Ted Sann responsible for stewardship of BBDO's flagship agency. Execs keen on making sure agency stays on fast track. Client roster includes Pepsi, Schwab, Frito-Lay, Gillette, Mars and...

MAXIM-UM EFFORT.
July 19, 1999... Maxim Publisher Lance Ford predicts continued inroads for young male magazine with edit driving circulation and ad pages forward. "To be honest, the advertising community had doubts about us from the beginning. But we've done it and one of the...

DATEK GETS CLOSER.
July 19, 1999... Datek has narrowed the search for its new ad agency on its $80 million account to three agencies. Included on list are Grey, Bozell and a third agency (believed to be Publicis). The company is trying to accomplish a third quarter IPO and wants...

WHAT NEXT FOR WIEDEN?
July 19, 1999... Wieden & Kennedy is doing anything but crying in its beer following the loss of its Microsoft business. Indeed, W&K execs confirm that there was cheering in the room when the decision that Microsoft was gone was announced. "There was cheering...

BRUCE CASHES IN HIS CHIPS.
July 19, 1999... Bruce Crawford, the wunderkind and soul behind the growth of the Omnicom Group, has been reducing his holdings in the global advertising network. Rather than the shift being negative on the company's future, friends of Crawford feel he has...

No. 1 ON THE PARKING LOT.
July 19, 1999... Parking spaces at Campbell Soups are a coveted perk for top company executives. What used to take years to get closer to the top parking spots now takes months, not years. Witness the progression of Bill Toller from Campbell Sales. The...

NBCI DOTS THE I's.
July 19, 1999... GE's commitment to NBC's Internet strategy was underscored with the appointment of GE Chairman John Welch to the board of NBC Interactive (NBCi) last week. The company's collection of Internet services will trade as a separate stock later this...

WORTH MOVES AHEAD IN FINANCE.
July 19, 1999... Capital Publishing CEO Randy Jones turns corner with Worth Magazine as financial magazine shows 20% increase year to year in ad pages. "We're having a great year even though it has not been a good year for the personal finance category. We got...

LEGENDARY CROSSOVER.
July 19, 1999... New management team taking over at McCann-Erickson Group Germany. Willi Schalk, a well-known advertising executive {former BBDO International president} and one of the lead architects in the formation of the Omnicom Group, is slated to retire...

MAJOR RUMBLINGS.
July 19, 1999... Agencies on the West Coast are getting ready for one or more major global ad reviews. Questionnaires have circulated in last week on one or two major global assignments. Reviews reportedly handled by Mike Agate. Sources believe the assignment...

ONLINE FEVER.
July 19, 1999... The rush to go online with trading of bonds and securities has not simmered. One company looking to take advantage of the frenzy is old-line Canter Fitzgerald, a global bond company which has traditionally served institutional customers. The...

Ad Libs:.
July 19, 1999... An e-commerce startup, 123tel.com is talking to agencies on the Coast. Company will provide different packages and analysis of different telcom packages in top 25 U.S. markets&Limited reportedly looking for a Senior Vice President, Marketing...