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Frohlinger's Marketing Report articles from July 1998
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Frohlinger's Marketing Report archives from July 1998
LEVER USA TURNS UP THE HEAT WITH STRONGER MARKETING, NEW PRODUCTS
July 20, 1998... Unilever North American Foods President & CEO Richard Goldstein has developed a blueprint for success which includes substantial increases in advertising, major new product and category development and a streamlined organization. Goldstein is...
CARAT REDEFINES GLOBAL MEDIA STRATEGY
July 20, 1998... Carat North America has taken a new approach to media buying in the United States with an aggressive commitment to research as part of its strategy, according to Chief Executive Officer David Verklin. "We have poured resources into our research...
AMEX PUBLISHING CHARGES FORWARD
July 20, 1998... American Express Publishing CEO Dan Brewster develops winning formula for Amex-Time Inc. venture. Division shows solid growth from traditional titles (Departures, Travel & Leisure, Food & Wine). New product development strong with expansion...
BIG BLUE STREAK?
July 20, 1998... Sources indicate that IBM is looking to beef up its top marketing talent. A search apparently is out through Heidrick & Struggles for a strong No. 2 executive to support IBM's top marketer, Senior Vice President, Marketing Abby Kohnstamm. "A...
MEREDITH LOOKS FOR MORE
July 20, 1998... New magazine More slated for September launch. Ladies Home Journal Publisher Michael Brownstein handles double duty handling ad chores of new title. First issue closed with over 65 ad pages. "Everyone knows boomers are getting older and more...
STAR TIME
July 20, 1998... RBT/Strum agency renamed and restructured as Star Group. Cherry Hill, NJ organization follows model set by Messner agency with partnership system philosophy and hands-on approach. CEO Lonny Strum said decision to change appropriate now. "I have...
REEBOK - FLEET OF FOOT?
July 20, 1998... Some shoes have still to drop at Reebok. CEO Paul Fireman has not filled the President slot after a long haul. "It is still open. There are some good people who have looked at it but based on the relationship and the history, that speaks...
THE AYACOLAH - QUIET TIME
July 20, 1998... The quiet phase for former Coca-Cola's ex-Senior Vice President, Marketing Sergio Zyman rests in a strong stock option payout, believe observers. "He's been offered some interesting opportunities. He could have been put into interesting...
Ad Libs:
July 20, 1998... Don't be fooled, it's not Santa Claus. The bearded wonder is really Saatchi's Ed Wax with a flowing white beard&As predicted (FMR, 4/98), CBS goes outside for advertising agency resources (CBS adds Lowe/SMS)&DDB Needham New York has switched...
LEVER USA TURNS UP THE HEAT WITH STRONGER MARKETING, NEW PRODUCTS
July 20, 1998... Unilever North American Foods President & CEO Richard Goldstein has developed a blueprint for success which includes substantial increases in advertising, major new product and category development and a streamlined organization. Goldstein is...
CARAT REDEFINES GLOBAL MEDIA STRATEGY
July 20, 1998... Carat North America has taken a new approach to media buying in the United States with an aggressive commitment to research as part of its strategy, according to Chief Executive Officer David Verklin. "We have poured resources into our research...
AMEX PUBLISHING CHARGES FORWARD
July 20, 1998... American Express Publishing CEO Dan Brewster develops winning formula for Amex-Time Inc. venture. Division shows solid growth from traditional titles (Departures, Travel & Leisure, Food & Wine). New product development strong with expansion...
BIG BLUE STREAK?
July 20, 1998... Sources indicate that IBM is looking to beef up its top marketing talent. A search apparently is out through Heidrick & Struggles for a strong No. 2 executive to support IBM's top marketer, Senior Vice President, Marketing Abby Kohnstamm. "A...
STAR TIME
July 20, 1998... RBT/Strum agency renamed and restructured as Star Group. Cherry Hill, NJ organization follows model set by Messner agency with partnership system philosophy and hands-on approach. CEO Lonny Strum said decision to change appropriate now. "I have...
REEBOK FLEET OF FOOT?
July 20, 1998... Some shoes have still to drop at Reebok. CEO Paul Fireman has not filled the President slot after a long haul. "It is still open. There are some good people who have looked at it but based on the relationship and the history, that speaks...
THE AYACOLAH QUIET TIME
July 20, 1998... The quiet phase for former Coca-Cola's ex-Senior Vice President, Marketing Sergio Zyman rests in a strong stock option payout, believe observers. "He's been offered some interesting opportunities. He could have been put into interesting...