Frohlinger's Marketing Report articles from July 1997

Frohlinger's Marketing Report archives from July 1997

REVLON REVOLUTION: COLOR ADDS A NEW DIMENSION
July 7, 1997... Revlon, the dominant player in the cosmetics mass market, has aggressive new product launch plans for the second half of 1997. Revlon's new products arsenal includes a push into the skin-care market under the Revlon and Almay brands, the...

GILLETTE NICKS MEDIA
July 7, 1997... In reaction to marketplace forces, sources report the Gillette Company is cutting back on media spending in the United States and Europe. Reports of 15% and more declines on Gillette ad spend have popped up on both sides of the Atlantic....

CONDE NAST-ONE SIZE DOES NOT FIT ALL
July 7, 1997... Major editorial headaches unresolved with clock ticking on Cond Nast's $40 million intro for Cond Nast Sports for Women launch by September. Cond Nast owner Si Newhouse and President Steve Florio have banged heads over the new magazine's...

TBWA CHIAT/DAY HUGS THE ROAD
July 7, 1997... The "save" of the $15 million Bridgestone account at TBWA Chiat/Day noteworthy. "I think it shows that this agency has come a long way and that we can be retail as well as creatively driven," said CEO Bill Tragos. "Big Daddy" Tragos, now playing...

NEW NET AD TOOLS
July 7, 1997... Stamford, Ct. -based firm @plan. Inc. has developed a system that claims it can deliver the goods on the Internet to ad agencies and marketers. @plan. Inc. has developed an integrated, interactive ad plan for the Web that incorporates a 40,000...

COKE'S GUIDING LIGHT
July 7, 1997... Coca-Cola Executive Vice President Marketing Sergio Zyman waxes philosophical about changes on Coke's relationship with advertising agencies and the way the company spends its $1 billion plus ad budget globally. "We've changed internally with a...

BLOOM OFF FRAGRANCE ROSE
July 7, 1997... What looked like a retrenchment in the fragrance industry has ballooned into a large full-scale retreat, say veteran insiders. The problem in fragrances has affected department stores as well as mass merchandise outlets. "Fragrances are in the...

SUMMER OF DISCONTENT
July 7, 1997... Several major global creative director positions at large advertising agencies are still open. Young & Rubicam is looking for a top CD and so is Bates Worldwide. Three more top ad agencies are on the prowl for major CD positions-a lot of top...

GTE'S WANDERING EYES
July 7, 1997... Ogilvy & Mather executives should keep a close eye out on its new client, GTE. The $100 million telecom account has always had a mild case of advertising unease with a penchant for dalliances with new partners and that is still the case. "GTE is...

DDB-NY REORGANIZED
July 7, 1997... Series of top-level changes in New York orchestrated by President Peter Tait designed to groom senior level management and strengthen client relationships. Agency's key clients include J&J, Dial, Hershey, Mobil, DEC. "We're stronger than we have...

PLAYBOY TURNS THE PAGE
July 7, 1997... Playboy Publisher Richard Kinsler on a roll at top men's magazine. Mainstreaming difference as new advertisers move into the magazine. "Our fiscal year just ended and we've seen good results. We added 67 new advertisers to the magazine and we are...

DOREMUS SHIFTS
July 7, 1997... Financial advertising unit of Omnicom's DAS on upswing. Recent new business wins lift unit to $175 million (billings) level. Division headed by President Carl Anderson and Executive Vice President Lou Rubin have added corporate work from ITT...

CLOCK TICKING?
July 7, 1997... With increased competition in the foods business, look for Clorox management to focus on portfolio issues within the next 12 months. On the top of the list: size and profitability of Clorox's pourable dressings business. CPC International and the...

NEW TEAM AT COSMAIR?
July 7, 1997... Tough times and new management in offing at Cosmair, the U.S. division of L'Or al. Ad budgets also sliced at Lancom division. "Budgets are being sliced dramatically for the second half and it is very unlike the company. They are responding...

NABISCO HOLDINGS: SNACKS, COOKIES AND A NEW OUTLOOK
July 21, 1997... A significant mindset revision has emerged at Nabisco with repercussions facing the way Nabisco goes to market, develops advertising and approaches marketing and distribution. Nabisco Holdings CEO John Greeniaus spearheading effort to radically...

PEPSI THIRSTS FOR TROPICANA
July 21, 1997... Look for PepsiCo to make a major bid for Seagram Company's Tropicana division within next few months. PepsiCo, following the spinoff of its restaurant division, has settled on the pursuit of a major international strategy in snacks and beverages...

GQ-IT'S A MAN's WORLD
July 21, 1997... The boom in the men's magazine market has been influenced in large part by the successful repositioning of GQ Magazine, the category leader. GQ almost resembles a Harvard Business role model for a magazine turnaround. The magazine repositioning...

IDEAS DO COUNT
July 21, 1997... Euro RSCG Tatham has capped off a strong performance this year with the addition of the $70 million Red Lobster account. Agency has essentially been recast with additions of Euro Vice Chairman Steve Dworin, Chief Creative Officer Bob Welke and...

McDONALD's - PRICKLY ARCHES
July 21, 1997... The current showdown for lead position on McDonald's domestic ad account is down to the wire with presentations scheduled for later this week. DDB Needham takes first turn presenting on Wednesday and incumbent Leo Burnett takes the stage on...

NEW WEIGHT WATCHERS PRO
July 21, 1997... Neil Harrison promoted to President and CEO of Heinz' Weight Watchers Food Group. Harrison strong marketing executive with previous stints running Pepsi's food business overseas and one of the key executives in charge of Miller Beer's marketing....

SAATCHI TURF BATTLES
July 21, 1997... There is growing friction at the top of Saatchi & Saatchi, report sources. With the insertion of Kevin Roberts as the new CEO of Saatchi and Jennifer Laing running the domestic New York flagship office, issues have emerged, according to insiders....

AT&T - RECIPE FOR DISASTER
July 21, 1997... Heir apparent and chief executive officer position available at AT&T, again. In the wake of the disastrous exit of former President John Walter (former top executive at R.R. Donnelley), AT&T, once one of the world's top companies has found itself...

AVON CALLING
July 21, 1997... Avon, the large consumer HBA giant, is in talks for licensing a human pheromone from Erox Corporation, report sources. Avon and other dealmakers have been sniffing around the company recently, report sources. "There are discussions about Realm,...

MARGEOTES FERTITTA GOES UP
July 21, 1997... Solid growth year for creative sparkplug agency Margeotes Fertitta & Partners. Agency has emerged victorious in five new business pitches with gains from Continental Cable, American Movie Classics, GAB Robins (insurance) and Pacific Health...

COKE LOOKS FOR TALENT
July 21, 1997... The Coca-Cola Company has placed a huge demand on major management talent to run top positions globally, said Senior Vice President, Marketing Sergio Zyman. "We're strong believers that we need strong management. We've beefed up our requirements...

DEL MONTE ON PROWL
July 21, 1997... Del Monte Foods, the nation's largest branded manufacturer of canned fruits and vegetables, is looking for a Senior Vice President, Marketing. Del Monte, purchased recently by the Texas Pacific Group, sells over 375 branded items and is now owned...

STARBUCKS PRIMED FOR PUSH
July 21, 1997... Starbucks, the company that has redefined the domestic coffee market, is looking for a heavy hitter in sales to spearhead the company's push into the retail segment. Starbucks position described as a Senior Vice President of Sales with heavy...

Jobs Open:
July 21, 1997... Banc One looking for Senior Vice President, Marketing executive in Columbus, Ohio with heavy management package. Numerous positions open at Pepsi Foods International in Dallas as company revs up global marketing efforts. Seagram on prowl for top...

Ad Libs:
July 21, 1997... Edgar Bronfman Jr. has just bought himself a new Gulfstream to fly around the country. It's good to be the king&Selection of Richard Hamilton as new CEO of U.S. Zenith Media smart choice. Hamilton highly-regarded media executive&Look for...