Frohlinger's Marketing Report articles from January 1999

Frohlinger's Marketing Report archives from January 1999

FROHLINGER'S MARKETING REPORT AWARDS FOR EXCELLENCE IN MARKETING, ADVERTISING AND BUSINESS.
January 11, 1999... Marketing/Advertising Executive of the Year: "The One Person Who Did the Most for the Process of Marketing in 1998: Steven Case, CEO, America OnLine Outstanding Corporate Marketing Executive of 1998: Craig Sullivan, CEO, Clorox Company...

LEO BURNETT - TSUNAMUI SPECIAL.
January 11, 1999... 1998 closed with sale of minority interest in the largest private U.S. ad agency partially shifting into the hands of Dentsu. Year ended on upswing with 10% gain to $6.61 billion in global billings. Sale of ownership stake to Dentsu marks...

CCG - BUOYANT PERFORMANCE.
January 11, 1999... Cordiant Group Chairman Michael Bungey steers agency to 11% improvement as agency tops $7 billion figure. Total new business: $600 million. Management upgraded in key regions and CEO Michael Bungey said "we have had growth from existing...

HAVAS ADDS BOLD STROKES.
January 11, 1999... Large acquisition for Havas Advertising did not pan out in 1998 as planned to transform company into a dual-network holding company but move expected next year French stock market collapse deflated its previous market capitalization by a...

EURO RSCG STRUTS STUFF.
January 11, 1999... Euro RSCG CEO Bob Schmetterer guides network to strong performance with 10% growth to $7.8 billion performance. Total new business: $600 million. North America. New York. Division adds strong performance to surpass the $1.2 billion billings...

TRUE NORTH BREAKS UP TO START ANEW.
January 11, 1999... Messy chapter in Publicis chapter still not finished yet but True North has emerged from Bozell acquisition a much stronger company. The holding company doubled in size to $1.2 billion in revenues and $12 billion in billings. True North...

FOOTE, CONE & BELDING REGROUPS.
January 11, 1999... Foote, Cone & Belding CEO Brendan Ryan turns in 4% increase to $6 billion in billings level as network strengthened operations domestically and regrouped in Europe following dissolution of Publicis network. Total new business: $300 million....

BOZELL PICKS UP STEAM.
January 11, 1999... New leadership under CEO David Bell pays off with rejuvenated performance. Bozell flat at $3 billion. Total new business: $150 million in adjustment phase under True North holding umbrella. "This was a year of transition from a private to a...

OMNICOM GROUP IN HIGH GEAR.
January 11, 1999... Omnicom CEO John Wren turns in all-time record performance with 30% growth expected this yeas as Omnicom Group finished year with 30% increase to $4 billion in global revenues "We had an extraordinary year in almost all facets of our...

DDB NEEDHAM REJUVENATED.
January 11, 1999... DDB Needham shined as one of the elite global networks with a superb new business performance in 1998 on top of solid growth. Network achieved 13% revenue growth to hit $13 billion in billings. Net new business: $1 billion. Key global wins:...

TBWA FEASTS ON ACQUISITIONS.
January 11, 1999... Aggressive acquisition strategy puts agency into Top Ten class of global ad networks. President Michael Greenlees reaps benefits of former GGT/BDDP networks into cohesive network. Agency finished with 15% global growth to achieve $7.3 in...

BBDO WORLDWIDE FIRES ON ALL CYLINDERS.
January 11, 1999... BBDO Worldwide CEO Allen Rosenshine continues impressive growth as network delivers 15% growth. BBDO turned in $1.2 billion in new business in 1998. "It was a very strong year driven by global improvements throughout the network. The key...

DAS- OFF THE CHARTS BABY!
January 11, 1999... DAS Group. Division turns in astounding 40% increase to $1.450 billion. "It is huge and real growth in the principal parts of the business. Public relations is the largest but direct response is almost equal in size. Our specialty...

GREY TURNS A NEW PAGE.
January 11, 1999... Look for changes at Grey in 1999 as network turned in 8% performance to $7.78 billion range. Total new business for network in $300 million range. International operations key driver with 8% growth despite Asian slowdown. North America....

PUBLICIS ON ACQUISITION TEAR.
January 11, 1999... Publicis Chairman Maurice Levy disentangles from True North relationship and turns attention to network development. Publicis showed dramatic 40% growth in 1998 to reach $5.8 billion billings level. North America. Acquisition of Publicis Hal...

INTERPUBLIC GROUP MAKES ITS NUMBERS AND MORE.
January 11, 1999... Interpublic Group closed books in 1998 with 25% billings worldwide of $25 billion and revenues of $3.7 billion. "It was a strong year across the board," said Geier. "In the last six months we have seen a lessening of client conflict policies...

AMMIRATI & PURIS LINTAS - STILL OLD LINTAS.
January 11, 1999... Ammirati & Puris Lintas network up 7% to $7.7 billion. Massive change continues under CEO Martin Puris as network tries to change stripes and march to a new beat. "We have replaced 55% of the people around the world last year. 1998 was a...

LOWE ON FAST TRACK.
January 11, 1999... Lowe Group turned in strong performance with 20% growth to reach $4 billion in billings level. Network achieved $400 million in net new business. "We've become a true global network and it was a good performance," said Lowe Group Chairman...

McCANN-ERICKSON: TRUTH BE TOLD, IT'S AMAZING.
January 11, 1999... McCann-Erickson World Group topples in at behemoth $14 billion in billings as total communications company achieves 22% group in 1998. Agency division 70% of total group but success with seven corridor divisions has turned into $2 billion...

Y&R SHOWS NEW PUBLIC SIDE.
January 11, 1999... Young & Rubicam Inc. CEO Peter Georgescu adds public profile as company finishes first year as a public company with 12% projected increase to $14.5 billion in billings. Total new business $1.2 billion. Management team worldwide rejuggled...

SAATCHI BOUNCES BACK.
January 11, 1999... Saatchi turns in 7% increase to $7 billion in global billings and strong stewardship under CEO Kevin Roberts. Total new business in $450 million range. Year capped with major wins from Toyota and Procter & Gamble. North America. Region closes...

MacMANUS GROUP ROLLS DICE.
January 11, 1999... MacManus Group finished 1998 with 5% increase in total revenues to $890 million mark. Group CEO Roy Bostock said "we had a strong year last year when we were up 20%. We backed off this year and we will be up 4-5% and that growth is pretty...

WPP IN FINE FORM.
January 11, 1999... WPP Group up 12%+ in performance in 1998 to $4.,25 billion in revenues. Strong growth driven by major advertising agency units and specialized communications growth. "We're having a good year. Thompson was good and Ogilvy was very good this...

OGILVY & MATHER CHARGES INTO E-WORLD.
January 11, 1999... Ogilvy & Mather Worldwide up 10% to close in on $10 billion in billings globally. Estimated total new business: $1 billion. Ogilvy & Mather CEO Shelley Lazarus felt strong inroads accomplished. "In our 50th year we were more true to the...

JWT, SAILS ALONG.(J. Walter Thompson's financial report)
January 11, 1999... J. Walter Thompson Company turned in 8% worldwide increase to reach $8.9 billion. Total new business estimated at $600 million. North America. Region turned in 6.3% increase. Year blemished with mega-losses of Sprint and Dell Computers (over...

NESTLE GETS READY FOR GLOBAL WATER ROLLOUT.
January 25, 1999... Nestle is looking at the launch of a new global beverage brand in the first quarter of 1999. The brand will be launched initially in Middle Eastern markets (Pakistan first market) next month. Nestle has been looking to bridge the gap...

PEPSI OUT OF THE FISH BOWL.
January 25, 1999... Unless something dramatic happens at the 11th hour, Pepsi is forsaking the Golden Grail of Advertising-the Super Bowl- with no ads. "Pepsi does not want just pretty pictures anymore. And the Super Bowl winners in advertising terms are the...

TRUE NORTH-MANAGEMENT DILEMMA.
January 25, 1999... True North Directors are wrestling with choices on running the $1.2 billion (revenues) holding company for Foote, Cone & Belding, Bozell and subsidiary marketing communication companies. Decision by Bruce Mason to retire at 60, has been...

MERCEDES-SMOKE AND FIRE.
January 25, 1999... There is a lot of conjecture and rumor about the fate of the $125 million Mercedes-Benz account handled by Lowe & Partners/SMS. With premature departure of agency co-founder Marvin Sloves from reins of agency, the speculation on the fate of...

CAMPBELL'S BACK IN THE SOUP AGAIN.
January 25, 1999... With frothy expectations laid on the table by previous Campbell management, current CEO Dale Morrison finds himself in a bit of a pickle. Wall Street has hammered Campbell's stock based on unusually high expectations. Wall Street has nailed...

NO TEARS PLEASE.
January 25, 1999... In a power struggle, TASA International CEO Gary Knisely has walked out of the leading search firm. Knisely, a key founder of Johnson Smith & Knisely which was the first major search firm purchased by TMP Worldwide. TASA International,...

DIAGEO DIALING FOR HELP.
January 25, 1999... Diageo Corporation is looking for senior management talent as the company moves into a global brand management plan. Diageo is recruiting top marketers from its four divisions to form a new unit dedicated to making sure that consistent...

KELLOGG'S CHURN CONTINUES.
January 25, 1999... It looks like more churn is happening at the top levels of the Kellogg Company as the company retrenches ground. "Another top person will leave shortly. He was a direct report into Gutierrez (new Kellogg President Carlos) and it is a...

BUT CAN SHE DANCE?
January 25, 1999... Mattel is looking for a top marketing executive to come in from the outside to work on its flagship Barbie brand. "That one is on the bubble and it is being handled by Korn Ferry on the Coast but they are looking for major, major league...

US POSTAL ACCOUNT COMES UP FOR REVIEW.
January 25, 1999... In the customary process of government bidding, the U.S. Postal Service account held by Young & Rubicam is coming under the microscope. The account, pegged at $200 million, will be open to several large agencies that can fulfill the...

MILLER LITE - PILSENER TIME.
January 25, 1999... The great Miller Lite debate is over and surprise, surprise, Fallon McElligott pulled it out again. All sorts of scenarios are running around about why this agency won the account and why this one didn't but if the word is true that the new...

CULVER SWITCHES.
January 25, 1999... The hair-care company is expected to tap Avrett Free & Ginsberg as its new agency to handle Alberto VO5, its long-time top-selling brand. Marketing and advertising have been skimped on at Alberto in recent years. With addition of Brad Kirk as...

PLATINUM OR A BRASS RING?
January 25, 1999... Platinum Technology, a Midwestern-based software company with an awareness problem, is looking for an agency to handle its $10 million account. The agency search has been handed over to Jones-Lundin in Chicago. Mike Matthews is Platinum's...

BROADCASTING AWAY.(Broadcast.com looks for advertising agencies)(Company Business and Marketing)
January 25, 1999... Look for an agency to walk away with a $10 million assignment from Broadcast.com in the near future. The Internet company is looking to add resources in the advertising area and has been quietly dipping around in the agency area.>

BT GIVES AGENCIES A RING.
January 25, 1999... British Telecom has finalized the shortlist for its [pound]160m advertising account and in a new twist, the company will be advertising its services to the youth market as a separate account. The youth shortlist includes: Abbott Mead Vickers...

SEAGRAM SHUFFLES DECKS.
January 25, 1999... Joseph E. Seagram & Sons, New York, announced some changes in upper management of the Seagram Spirits & Wine Group as it begins the six-month process of forming a single management team located in New York that will replace the marketer's...

MARLBORO FRIDAY?
January 25, 1999... Marketshare gains continue to improve for Philip Morris USA's flagship cigarette brands. Marlboro has added to its leading share with an advance of 2.4% to 37.6% in year-end figures. The key driver behind Marlboro's success was from line...

Ad Libs:.(News Briefs)
January 25, 1999... Latin America shakeup at Y&R expected this week with new leadership coming from Spain &Executives feel there are some drumbeats kicking up again at DDB Needham New York. Peter Tait on solid ground but there could be a possible promotion in...