Frohlinger's Marketing Report articles from February 1997

Frohlinger's Marketing Report archives from February 1997

BEER INDUSTRY OVER A BARREL
February 10, 1997... The tenacity of the beer industry struggle has been ratcheted up to a higher level with the heat clearly on at Anheuser-Busch and at Miller Beer. August Busch III has been putting pressure on key California distributors and A-B's advertising...

HAVAS ADVERTISING - THE CLOCK IS TICKING
February 10, 1997... With new ownership in control of Havas, look for Havas Advertising to be spun off from the parent company within two years. Havas will undergo a greater strategic focus in media and lessen its dependence on advertising. For the first time in...

CREDIT CARD BLITZ
February 10, 1997... Justice Department antitrust issue against Visa USA and MasterCard International for barring member banks from issuing rival credit cards raises large warning bells and will impact on key rivals American Express and Discover. Case would have...

JOCKEY - ONE SIZE FITS ALL?
February 10, 1997... Look for an increased focus on turning the business around at Jockey International. Firm likely to hire new advertising agency within three months in effort to turn around mainstream efforts. Jockey has been slow to change. E.g., firm sold mainly...

REMINGTON - NO QUICK TRIM
February 10, 1997... Look for an agency ad review at Remington Corp. shortly. President Neil DeFeo has spent time recently getting acquainted with company and product lines and is expected to move forward with changes in the company's long-term planning. "The company...

FAST FOOD QUANDARY
February 10, 1997... Desperation moves afoot as huge fast-food accounts on the run. Domino's ad account up for grabs, Taco Bell throws $200 million account into review and Fallon splits with McDonald's. Flat growth in industry responsible and over capacity main...

COSMO ROLLS WITH THE TIMES
February 10, 1997... Cosmo Publisher Donna Kalijian has big plans for the key Hearst property. March issue marks first domestic issue without imprint of Helen Gurley Brown. "This may have been the smoothest transition in magazine history. It's been a year in the...

TDI EXPLODES IN OUTDOOR MARKET
February 10, 1997... Infinity Broadcasting unit President Bill Apfelbaum encouraged over growth. "We've had our best year ever and all indications are very positive for the coming year. The perception of outdoor has changed dramatically," he said. On the verge of...

DELTA PITCH
February 10, 1997... Early March finals expected on $100 million Delta global advertising pitch as Ammirati & Puris Lintas, BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi prepare best efforts. Pitch expected to be fair; run by Vice President, Marketing Gayle...

RJR TOBACCO CONFUSION
February 10, 1997... Turmoil continues in the top ranks at R.J. Reynolds Tobacco Co. following the departure of Executive Vice President Marketing Ove Sorenson. "It's a ship without a direction, no one can really say what the key issues are and how to proceed," said...

NETWORK VIEWS
February 10, 1997... While the four big network shares continue to decline, prices continue to increase and there is growing concern in the marketplace about reality checks. "It is a concern to us," said Leo Burnett Senior Vice President Jack Klues. "We hear it from...

JAPANESE ELECTRONICS MERGE
February 10, 1997... Merger of Sega and Bandai, the world's fifth largest toy maker, creates a multimedia entertainment groups with sales of some $3bn. The merger, which is scheduled for completion by October 1 this year, is seen by some industry analysts as a...

LABATT TAPS MILLER
February 10, 1997... Canadian brewer Labatt Breweries has tapped former Miller Brewing Co. executive James Taylor as vice-president of marketing for international markets, which include Mexico, the Caribbean and Latin America. Move latest high-level change at Labatt,...

IP IN TROUBLE
February 10, 1997... IP, one of the biggest TV advertising sales houses in Europe, faces the loss of one of its main clients, CLT, following the merger of CLT with Bertelsmann's TV arm UFA. IP sells space for nearly all CLT's 19 TV channels and 23 radio stations...

BENCKISER SPLITS STOCK FOR MARKET FLOAT
February 10, 1997... The Benckiser Group is to split its activities into two separate groups. The health & beauty and fragrance business will be headquartered in New York as Coty Inc. and the cleanser, detergent and softener business will be based in Amsterdam under...

Ad Libs:
February 10, 1997... Mark Driscoll named Chief Creative Officer Worldwide of McCann's Momentum Promotion Marketing& McCann-Erickson is on a spending spree. The agency bought 75% share of Scherer Team, one of Germany's largest independent relationship marketing firms....

BEER INDUSTRY OVER A BARREL.
February 10, 1997... The tenacity of the beer industry struggle has been ratcheted up to a higher level with the heat clearly on at Anheuser-Busch and at Miller Beer. August Busch III has been putting pressure on key California distributors and A-B's advertising...

HAVAS ADVERTISING - THE CLOCK IS TICKING.
February 10, 1997... With new ownership in control of Havas, look for Havas Advertising to be spun off from the parent company within two years. Havas will undergo a greater strategic focus in media and lessen its dependence on advertising. For the first time in...

CREDIT CARD BLITZ.
February 10, 1997... Justice Department antitrust issue against Visa USA and MasterCard International for barring member banks from issuing rival credit cards raises large warning bells and will impact on key rivals American Express and Discover. Case would...

JOCKEY - ONE SIZE FITS ALL?
February 10, 1997... Look for an increased focus on turning the business around at Jockey International. Firm likely to hire new advertising agency within three months in effort to turn around mainstream efforts. Jockey has been slow to change. E.g., firm sold...

REMINGTON - NO QUICK TRIM.
February 10, 1997... Look for an agency ad review at Remington Corp. shortly. President Neil DeFeo has spent time recently getting acquainted with company and product lines and is expected to move forward with changes in the company's long-term planning. "The...

FAST FOOD QUANDARY.
February 10, 1997... Desperation moves afoot as huge fast-food accounts on the run. Domino's ad account up for grabs, Taco Bell throws $200 million account into review and Fallon splits with McDonald's. Flat growth in industry responsible and over capacity main...

COSMO ROLLS WITH THE TIMES.
February 10, 1997... Cosmo Publisher Donna Kalijian has big plans for the key Hearst property. March issue marks first domestic issue without imprint of Helen Gurley Brown. "This may have been the smoothest transition in magazine history. It's been a year in...

TDI EXPLODES IN OUTDOOR MARKET.
February 10, 1997... Infinity Broadcasting unit President Bill Apfelbaum encouraged over growth. "We've had our best year ever and all indications are very positive for the coming year. The perception of outdoor has changed dramatically," he said. On the verge of...

DELTA PITCH.
February 10, 1997... Early March finals expected on $100 million Delta global advertising pitch as Ammirati & Puris Lintas, BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi prepare best efforts. Pitch expected to be fair; run by Vice President, Marketing...

RJR TOBACCO CONFUSION.
February 10, 1997... Turmoil continues in the top ranks at R.J. Reynolds Tobacco Co. following the departure of Executive Vice President Marketing Ove Sorenson. "It's a ship without a direction, no one can really say what the key issues are and how to...

NETWORK VIEWS.
February 10, 1997... While the four big network shares continue to decline, prices continue to increase and there is growing concern in the marketplace about reality checks. "It is a concern to us," said Leo Burnett Senior Vice President Jack Klues. "We hear it...

JAPANESE ELECTRONICS MERGE.
February 10, 1997... Merger of Sega and Bandai, the world's fifth largest toy maker, creates a multimedia entertainment groups with sales of some $3bn. The merger, which is scheduled for completion by October 1 this year, is seen by some industry analysts as a...

LABATT TAPS MILLER.
February 10, 1997... Canadian brewer Labatt Breweries has tapped former Miller Brewing Co. executive James Taylor as vice-president of marketing for international markets, which include Mexico, the Caribbean and Latin America. Move latest high-level change at...

IP IN TROUBLE.
February 10, 1997... IP, one of the biggest TV advertising sales houses in Europe, faces the loss of one of its main clients, CLT, following the merger of CLT with Bertelsmann's TV arm UFA. IP sells space for nearly all CLT's 19 TV channels and 23 radio...

BENCKISER SPLITS STOCK FOR MARKET FLOAT.
February 10, 1997... The Benckiser Group is to split its activities into two separate groups. The health & beauty and fragrance business will be headquartered in New York as Coty Inc. and the cleanser, detergent and softener business will be based in Amsterdam...

Ad Libs:.
February 10, 1997... Mark Driscoll named Chief Creative Officer Worldwide of McCann's Momentum Promotion Marketing& McCann-Erickson is on a spending spree. The agency bought 75% share of Scherer Team, one of Germany's largest independent relationship marketing...