Frohlinger's Marketing Report articles from December 1999

Frohlinger's Marketing Report archives from December 1999

HACHETTE FILIPACCHI MAGAZINES REVS UP BRANDING.
December 13, 1999... Hachette Filipacchi Magazines (HFM) President/CEO Jack Kliger plans to accelerate branding efforts via multimedia forms for key magazine titles (includes Elle, Woman's Day, Car & Driver, Road & Track). "We feel that we have added some good...

NEWS CORP. ADDS INTERNET TO BRAND FOCUS.
December 13, 1999... Peter Chernin, President of News Corp and Fox Filmed Entertainment, is working to fix what ails Fox's broadcasting operations. "We're not happy with the results. "There are problems at the network-we saw that a year ago. The brand was over...

FROHLINGER JOINS BIALLA & ASSOCIATES.
December 13, 1999... Dear Subscribers: A note about the value of change which periodically is essential. This will be the last issue of Frohlinger's Marketing Report under my direction. Joseph Frohlinger will join the consultancy practice of Bialla &...

MARLBORO MAN HITS MARKETING TRAIL (January 30, 1989).
December 13, 1999... Unprecedented corporate marketing effort to light up brand underway.

SAATCHIS REEVALUATE CAMPBELL-MITHUN-ESTY (April 2, 1990).
December 13, 1999... Look for management to listen to "best offers" on possible sale.

ABSOLUT - BOTTOMS UP IN HIGH STAKES POWER (June 14, 1993).
December 13, 1999... Presentations underway for global marketing rights of Absolut Vodka.

HERSHEY SHARPENS SWEET TOOTH (March 21, 1994).
December 13, 1999... Hershey CEO Ken Wolfe overhauls price/value commitment and marketing.

HASBRO INVESTS IN MARKETING (May 2, 1994).
December 13, 1999... Hasbro CEO Alan Hassenfeld continues investment in brands and interactive properties.

IS THERE A CHIAT IN OMNICOM's FUTURE? (June 20, 1994).
December 13, 1999... Negotiations for sale of Chiat/Day to Omnicom's TBWA accelerate.

BMG ENTERTAINMENT'S ZELNICK CRAFTS GROWTH PLANS (April 3, 1995.
December 13, 1999... Interview with BMG Entertainment North America CEO Strauss Zelnick outlined strategy to build Internet and new music and marketing initiatives.

KRAFT FOODS AD REVIEW BREWING (May 15, 1995).
December 13, 1999... Rumors have kicked into overdrive over imminent Kraft Foods advertising agency review on $1 billion ad assignments.

NICKELODEON BEAMS UP INTERNAL (June 17, 1995).
December 13, 1999... Interview with Nickelodeon CEO Gerry Laybourne outlined cable children's network plans with focus on global expansion.

NESTLE GETS READY FOR GLOBAL WATER ROLLOUT (January 25, 1999).(Nestle S.A.)(Brief Article)
December 13, 1999... Nestle launches new affordable global water beverage brand.

EXCITE TURNS MARKETING INTO NEW PARADIGM (May 24, 1999).(Excite Inc.)(Brief Article)
December 13, 1999... Excite CEO George Bell points to combined future of Internet portals/commerce.

EDELMAN STAYS HOT.(Richard Edelman discusses the public relations industry)(Brief Article)
December 13, 1999... Public relations practice exploding medium noted Edelman Worldwide President Richard Edelman. "The medium should stand on its own, not as a line extension of advertising in an Internet driven world. There is fragmentation of audience, witness...

TRIBUNE WHEELS ONTO INTERNET.(the Tribune Company Inc.)(Brief Article)
December 13, 1999... The Tribune Co. plans to invest $100 million next year in Internet properties said Andy Oleszcuk, president of Tribune Ventures, at a media conference last week. Oleszcuk noted Tribune forerunner in media investments in area (invested in...

DISNEY LOOKS FOR GROWTH FROM NET.(Walt Disney Co., Internet)(Brief Article)
December 13, 1999... Walt Disney Co. seems to be making progress in integrating its various properties with Internet operation. Disney's strategy centers on linking consumers and viewers from its traditional media to its Web sites. Steve Wadsworth, president of...

TV GUIDE FOCUSED.(TV Guide President denies rumors about the Gemstar merger)(Brief Article)
December 13, 1999... TV Guide President and Chief Operating Officer Peter Boylan anxious to dispel rumors over problems with Gemstar merger. "There are lots of silly rumors in the marketplace," he said, adding that he is "highly confident that the deal will clear...

ENGINES REVVING.(discusses the possible move of BBDO Worldwide Inc.'s Nissan account)(Brief Article)
December 13, 1999... Look for a host of automobile advertising accounts to switch gears shortly in Germany. The Nissan auto account handled by BBDO is rumored to be moving to sister Omnicom shop TBWA. "The thinking is that with the global consolidation moves, the...

DIRECT SIGNAL.(Brief Article)(Statistical Data Included)
December 13, 1999... DirecTV President Eddy Hartenstein plans to increase subscriber efforts for satellite provider of entertainment. "We want to be the premier provider of integrated multimedia entertainment and information services to U.S.. TV households," said...

Note to Subscribers:.(Brief Article)
December 13, 1999... Discussions are underway regarding the future publication of the newsletter. We will update and notify our readers in January.

Ad Libs:.
December 13, 1999... Ad Libs: Former WRG/Bozell new business veteran Joanne Davis on prowl for new position. Agency veteran one of the best in the business&John Wong joins Magnifi as SVP, Marketing.