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Frohlinger's Marketing Report articles from December 1998
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Frohlinger's Marketing Report archives from December 1998
SKY DIGITAL TRANSFORMS UK TELEVISION.
December 14, 1998... Sky Broadcasting Chief Executive Officer Mark Booth lays out radical new initiatives to redefine British broadcasting, and in the process, redefine the way mass market marketing will be defined in the future. The launch of Sky Digital in the...
OIL OF OLAY COSMETICS ROLLS OUT.
December 14, 1998... Look for the spring United States rollout of a new line of cosmetics from Oil of Olay. The expansion of the venerable line into a full line of cosmetics has been targeted for test marketing in the next sixty days. "There has been an awful lot...
JUICY BEVERAGE SURPRISE.
December 14, 1998... The performance of Sunny Delight in Britain this summer, outselling Coke and Pepsi has surprised many in the beverage industry. The chilled orange juice product sold by P&G was driven heavily in an integrated marketing campaign with heavy...
COMCAST CHANGES PICTURE.
December 14, 1998... Vice Chairman Julian Brodsky continues strategic expansion into programming and heavy cable business forays. Comcast is the fourth largest cable company in the U.S. (over 5.5 million homes). "We expect the Jones acquisition to be finished in...
CHRYSLER MEDIA REVIEW TAKES A TURN.
December 14, 1998... With the cat out of the proverbial bag, Daimler Chrysler's global advertising review may turn out to have some very surprising turns. Daimler-Benz's Mercedes Benz and the former Chrysler Corp. spent a combined $1.8 billion in measured media...
P&G MAKES NEW FRIENDS.
December 14, 1998... Under P&G's new client conflict policy, the landscape has pretty much rewritten. The two no-no's in the client world for P&G agencies have been reduced to Unilever accounts and Kimberly-Clarke. "That is pretty much the extent of how the...
GUINNESS CHANGES IN AFRICA.
December 14, 1998... Guinness has taken a page from 007 in the beer marketing wars in Africa. Seven sub-Saharan countries account for 30% of the Irish stout's global sales and Nigeria is the largest market. Guinness fundamentally changed its marketing efforts...
KORN FERRY's BLACK EYE.
December 14, 1998... Exit of Michael Boxberger as CEO of Korn Ferry illustrates factor of greed in mix. Sources theorize that Boxberger lacked credibility with financial community to enable proposed initial public offering to take flight. "It looks as simple as...
DESIGN FIRST AT ARCH DIGEST.
December 14, 1998... Publisher Peter Hunsinger marks two year anniversary at helm of magazine with series of initiatives and brand-building designs. Magazine on upbeat with 19.2% increase in advertising pages this year to reach 1580 total. "This has been a...
Ad Libs:.
December 14, 1998... Buzz building for Bonnie Fuller's first issue at helm of Glamour with March issue on sale in February. Glamour pumped with 26 additional pages of fashion and beauty coverage and heavier paper stock...Lowe/SMS bows out of Bank of America pitch...
To our readers:.
December 14, 1998... Our next issue will be dated January 11, 1999. Happy holidays and best wishes. Joe Frohlinger Your vote, please. The Frohlinger's Marketing Report awards for outstanding achievement in each of the following categories for 1998. This ballot...