Frohlinger's Marketing Report articles from August 1999

Frohlinger's Marketing Report archives from August 1999

FOOD INDUSTRY STEPS CLOSER TO ECOMMERCE BEAT.
August 2, 1999... The increased shift of ecommerce has picked up in the food industry. With recent shift of funds into building distribution in northern California regions with over $1 billion committed to building new infrastructures, several major food...

ERICSSON KICKS OFF GLOBAL AD REVIEW.
August 2, 1999... Sources indicate Ericsson, the large Swedish telecom company, is in the process of selecting a new advertising agency on its $100 million global assignment. The company works with several ad agencies including Young & Rubicam's Sive unit in the...

WRIGLEY SORTS FUTURE OUT.
August 2, 1999... The William Wrigley Company is looking to shake up the company with management moves and possibly a shift in marketing and advertising as the company adjusts. Wrigley, the dominant global gum company, is looking to beef up its management ranks...

J. WALTER THOMPSON GROWTH SPURT.
August 2, 1999... The Thompson operations in Chicago have put a big x back on the agency map for the first time in over a decade. Operation has doubled in last year and a half to surpass $500 million in billings level. Agency has won significant stream of new...

SPRINGER & JACOBY LOOKS FOR A MATE.
August 2, 1999... Springer & Jacoby, one of the leading independent German advertising agencies, has been urged by its client Mercedes-Benz to develop an international alignment strategy. "The word has been passed along to them and they are working on it," said...

WORKING AWAY.
August 2, 1999... Two leading business publications, Inc. and Entrepreneur, are reportedly looking to hire senior Internet talent to develop the magazines online. "They are looking for senior talent to head up the Internet direction. They're interesting...

DR, HEAL THYSELF.(Andersen Consulting)
August 2, 1999... Anderson Consulting is looking to chart new territory. The consulting practice is looking to develop an Internet practice which be targeted to the baby boomer market. Andersen is looking to hire a CEO to head the new company that will be...

HASBRO'S KID PLAY.
August 2, 1999... Fox Family Channel has signed a deal with Hasbro to develop ninety minutes a day of programming aimed at preschoolers to the network. The programming block which kicks off Sept 6th will run for a half hour at 9am and for an hour at 1130...

TONY THE TIGER'S GROWL?
August 2, 1999... Although the drumbeats are not as loud as before, sources report that Unilever executives have been quietly huddling again with top brass at Kellogg's, the global cereal maker. "The talks have been done very quietly but there is still...

LEVER MEDIA REVIEW KICKS OFF.
August 2, 1999... The first leg of Unilever's media review in North America has kicked off with the company exploring its options in Canada, report sources. The Canadian review is likely to be expand to the U.S. within the next three months. Domestically,...

INTIMATE DREAMS.
August 2, 1999... The Limited is sending out signals that there may be changes in its roster of agencies and media assignments. With addition of Alan Caro from Calvin Klein, insiders report the company is looking aggressively at how the company's creative and...

FORD LOOKS FOR GLOBAL IMPROVEMENT.
August 2, 1999... Ford is being driven by primarily one pillar of the company's business: North American vehicles. The unit earned a 7.7% net margin (high in auto market), which reflects a 10% increase in unit sales and a rich car/truck mix which enabled the...

WILD, WILD WESTERN MESS.
August 2, 1999... It's a donnybrook at Western Initiative Media with Michael Kassan out with a leave of absence and founder Dennis Holt back in the picture. Dennis left the day to day operations with close to $200 million in the bank. Western initiative...

RETAIL OUT OF SORTS.
August 2, 1999... Rumblings across the board over the security of assignments held by Sears and J.C. Penney. "There is a lot of speculation about the agencies because the business is softer and there is new management at both companies. There is a lot of...

LVMH SMELLS NEW SCENT.
August 2, 1999... LVMH, the French luxury firm is looking to further its position in the e-commerce world. The company is looking to broaden its Saphora cosmetics store concept in the United States as a killer application that could potentially change the way...

LOTS OF COOKS AT TBWA.
August 2, 1999... There is lots of talk about too many chefs in the kitchen at TBWA. Although regions have delineated the lines fairly well, insiders say there is a lot of jockeying going on at the top of the Omnicom network. Most of the issues seen in Europe as...

THE RIGHT CARDS.
August 2, 1999... Messner Vetere Berger McNamee Schmetterer CEO Ron Berger pleased as New York office of Havas on upbeat. $1.2 billion (billings) agency scored major consulting assignment from Hallmark Cards and added J. Crew assignment last week. Agency...

VALVE JOB.
August 2, 1999... Don't be surprised if there is an agency change in the near future at Pep Boys or Moe Larry and Curly (sic). With the arrival of Gary Moss as Vice President, Marketing & Advertising at the auto retailer, look for the former agency executive to...

Ad Libs:.
August 2, 1999... Bozell New York wins major assignment as agency emerges as winner of shootout for Datek account& Foote, Cone & Belding San Francisco wins major assignment from WebTv for $25 million account& Dr.Koop.com looking for an agency to handle its $10...

CBS ADDS PLUS TO HIGH DEFINITION.
August 16, 1999... CBS has made a quantum leap with its CBS Plus plans offering integration across the media spectrum. Under unit President Bill Apfelbaum, the network has developed cross-selling skills effectively across TV, radio, outdoor, the Internet and...

VOGUE DRESSES UP FOR THE GALA.
August 16, 1999... Vogue Magazine, the crown jewel in Conde Nast's magazine group, is sweeping up the roses in the ad page derby. Publisher Richard Beckman confident the magazine fashion icon will celebrate one of its best years ever in its 106-year history. "We...

WUNDERMAN RECAST.
August 16, 1999... The direct marketing operations of Young & Rubicam have been recast as a fully integrated marketing organization with strengthened e-commerce and total integration programs highlighted. Moves set in motion by WCJ Chairman Jay Pingle with...

CAN TOYS R'Us SUCCEED IN EWORLD?
August 16, 1999... Despite an enormous start in the industry, it looks like Toys R'Us has not made it very far online. "It's been one mistake after another. Wrong hired and basically a realization that there was a huge new model which needed to be transformed....

ALLSTATE's OPEN HANDS.
August 16, 1999... The chief marketing position at Allstate Insurance is still open. After starts and starts, the company has expanded the job position. "The company has upgraded the position one more time. A few months ago it was a position that reported to the...

PEPSI PRETTY.
August 16, 1999... With the loss of a top No. 2 executive to Amazon, sources report Pepsi CEO Roger Enrico is hell-bent on getting the right person. "Roger knows he has some serious holes to fill and he is truly determined to make sure they don't have any more...

HALLMARK SENDS GREETINGS.
August 16, 1999... Look for Don Hallmark Jr.'s presence to be felt strongly in next twelve months at the leading global card marketer. Hallmark is close to the appointment of a chief marketing officer position and is reportedly looking to fill several mid-level...

FRIENDLY SKIES?
August 16, 1999... There may be another airline ad account clipped in the near future. Look for changes at United. Despite management's posture that the current work needs more time to develop, there is a groundswell of rumblings about unhappiness over the $100...

PROCTER GETS BARK INTO BITE.
August 16, 1999... With its pending $2 billion acquisition of specialty retailer Iams still hot, sources expect Procter & Gamble to accelerate its M&A program. "People don't understand-things are hot and active. {CEO Durk} Jagr is matching the words to the music....

YELLOWCARD CHANGES RULES.
August 16, 1999... Louise Dean strives to cut new cloth out of traditional advertising and planning methods for New York agency. "Most advertising is flawed because it starts with a dishonest principle. That doesn't work anymore and we've strived to be honest in...

HISPANIC MARKET.
August 16, 1999... Hispanics represent more than 11% of the U.S. population currently or approximately 30 million people, Spanish language FM radio is a relatively new concept, and it's been a fast-growing format in terms of the number of stations that have come...

CELESTIAL LOOKS FOR E LIFT.
August 16, 1999... Celestial Seasonings wants to beef up its direct division and ramp up efforts to build up its presence in retail and ecommerce. The company is on the prowl for several top executives to head up its Celestial Direct division catalog and...

Ad Libs.
August 16, 1999... Ad Libs : Dreyer's is expected to spend close to $30 million on the launch of its new Dreamery super-premium line starting in early September as Dreyer's works to replace the soon-to-be lost Ben & Jerry's volume&Brunswick is looking for senior...