Frohlinger's Marketing Report articles

Recent articles from Frohlinger's Marketing Report

HACHETTE FILIPACCHI MAGAZINES REVS UP BRANDING.
December 13, 1999... Hachette Filipacchi Magazines (HFM) President/CEO Jack Kliger plans to accelerate branding efforts via multimedia forms for key magazine titles (includes Elle, Woman's Day, Car & Driver, Road & Track). "We feel that we have added some good key people and now we can move forward. Our core...

NEWS CORP. ADDS INTERNET TO BRAND FOCUS.
December 13, 1999... Peter Chernin, President of News Corp and Fox Filmed Entertainment, is working to fix what ails Fox's broadcasting operations. "We're not happy with the results. "There are problems at the network-we saw that a year ago. The brand was over diluted we were looking too much like CBS. We have...

FROHLINGER JOINS BIALLA & ASSOCIATES.
December 13, 1999... Dear Subscribers: A note about the value of change which periodically is essential. This will be the last issue of Frohlinger's Marketing Report under my direction. Joseph Frohlinger will join the consultancy practice of Bialla & Associates, Inc., a nationally recognized, retained...

MARLBORO MAN HITS MARKETING TRAIL (January 30, 1989).
December 13, 1999... Unprecedented corporate marketing effort to light up brand underway.

SAATCHIS REEVALUATE CAMPBELL-MITHUN-ESTY (April 2, 1990).
December 13, 1999... Look for management to listen to "best offers" on possible sale.