Journal of World Business articles from June 2000

Journal of World Business archives from June 2000

Marketing in Emerging and Transition Economies.(Brief Article)
June 22, 2000... The rapid rate of globalization of business has created an environment where much of the conventional wisdom followed by marketing decision-makers has been called into question. The need to attune marketing decisions to the emerging global...

Strategic Alliances in Emerging Latin America: A View from Brazilian, Chilean, and Mexican Companies.
June 22, 2000... Roberto J. Santill[acute{a}]n-Salgado Brazil, Chile, and Mexico constitute the leading newly industrialized countries (NICs) of Latin America. It is within these markets that the world expects significant economic gains over the next...

Global Standardization as a Success Formula for Marketing in Central Eastern Europe?
June 22, 2000... Existing literature does not present a clear picture of international marketing standardization in Central Eastern Europe. Although a more customized approach seems plausible and is often recommended, empirical evidence shows the contrary....

Risks and Rewards in the Globalization of Telecommunications in Emerging Economies.
June 22, 2000... The telecommunications industry in emerging markets has been transformed from a collection of mostly state-owned, national companies to one with many privately owned, multinational corporations (MNCs). Using examples from Latin America, this...

Motivations and Risks In International Licensing: A Review and Implications for Licensing to Transitional and Emerging Economies.
June 22, 2000... In the light of changes in technology and today's global business environment, recent contributions in the literature regarding international licensing, particularly the reasons, risks, and management of licensing are reviewed. The main...

The Response of the 'New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc.
June 22, 2000... "They have first world minds, third world wallets." -Economics Intelligence Unit report on Russian consumers. "Maybe I still have to stand in line, but it is one line I can buy six products at once... People are so much more polite...

Valued Product Attributes in an Emerging Market: A Comparison Between French and Malaysian Consumers.
June 22, 2000... In the increasingly global environment, a fundamental question for many firms is whether to create a global strategy that will allow for the maximum use of existing product offerings and marketing activities through standardization, or to...