Marketing Intelligence & Planning articles from May 1996

Marketing Intelligence & Planning archives from May 1996

Features contributing to the growth of ethical consumerism - a preliminary investigation.
May 1, 1996... Introduction The green consumer has been described as one who avoids products that are likely to "endanger the health of the consumer or others; cause significant damage to the environment during manufacture, use or disposal; consume...

Serving the Euro-consumer: a marketing challenge or a case for intervention?
May 1, 1996... Introduction The single European market (SEM), the world's largest free trade area, has, in theory, been on us for more than three years. Its objectives to facilitate the free movement of goods, services, capital and people were...

The evaluation of non-selling activities at British trade exhibitions: an exploratory study.
May 1, 1996... Introduction In 1989 alone, 100,000 companies exhibited in the UK (The Exhibition Industry Federation, 1990); the Incorporated Society of British Advertisers reported that expenditure within the UK by UK exhibitors totalled 803m...

Global marketing challenges and opportunities for manufacturers' representatives.
May 1, 1996... Introduction Global marketing expansion is currently being widely promoted in both the professional and academic communities. Everywhere, the business community is hearing such popular buzz words as global economy, international...

Improving export marketing intelligence and planning with the aid of a teaching company scheme.
May 1, 1996... There is now a considerable volume of literature which focuses on the export problems of small firms and on the barriers which inhibit their internationalization (Miesenbock, 1988). There is also a growing consensus that the major obstacles...

Addressing organizational prerequisites in marketing planning programmes.
May 1, 1996... Introduction Piercy (1992, p. 117) argues that "the conventional route to putting together all the disparate bits and pieces [of marketing] -- marketing strategies, marketing programmes, and marketing information -- is via marketing...