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Marketing Intelligence & Planning articles from January 1997
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Marketing Intelligence & Planning archives from January 1997
The validity of the product life cycle in the high-tech industry.
January 1, 1997... Introduction - the product life cycle model
Since its adoption by marketing, the product life cycle (PLC) has achieved universal acceptance because of its appeal and wide application. In the 1950s and 1960s, when markets concentrated on...
Marketing accounting services: an inter-country and ethical comparison.
January 1, 1997... Introduction
Strategic marketing, its implementation and evaluation, has traditionally been exercised in product planning, pricing, promotion and distribution strategies (Kotler and Bloom, 1990; Stanton et al., 1994). Professional services,...
Contractual aspects of cross-cultural negotiations.
January 1, 1997... Introduction
The impact of international business on US companies has been considerably understated. With two-way trade in goods and services amounting to well over $1 trillion dollars, over 20 per cent of the US GDP in 1992, no part of the...
A gender blind system for promotion in the salesforce.
January 1, 1997... Introduction
Although the number of female sales representatives is increasing, the typical sales manager is male. As the number of females in the salesforce expands, however, promotion of women into managerial sales roles will become more...
The problems of translating fair trade principles into consumer purchase behaviour.
January 1, 1997... Introduction
The concept of fair trade with Third World countries is based on the underlying principle of ensuring fair prices and a regular income for growers and producers.
Concern and awareness of fair trade issues is not new, it is a...
Achieving marketing success through Sun Tze's Art of Warfare.
January 1, 1997... Introduction
Sun Tze was a great military leader and warfare genius in China. He was born during the Warring States Period (473-211BC). Different state commanders (seven of them in total) were battling among themselves for the kingship of...
