AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Marketing Intelligence & Planning articles from January 1995
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Marketing Intelligence & Planning archives from January 1995
Life begins at 40? Further thoughts on marketing's "mid-life crisis."
January 1, 1995... Offers an analysis of marketing's current crisis of representation
Introduction
Forty years ago, a momentous event occurred in the history of modern marketing[1]. In a short section of his best-selling textbook, The Practice of...
MkIS support for the marketing management process: perceived improvements for marketing management. (marketing information systems)
January 1, 1995... Investigates the importance of Marketing Information Systems (MklS) in the marketing management process
Introduction
More and more, companies are faced with the need to control an ever larger and rapidly changing marketing environment. The...
Does marketing research encourage the development of frivolous products?
January 1, 1995... Investigates marketing's relationship with frivolous products 8 Introduction
The critics of marketing are well versed in examples of the "sale" of products which are seemingly not "needed", examples which undermine marketing's guiding...
Are public sector organizations becoming customer centred?
January 1, 1995... An Australian investigation into public sector marketing positions
Introduction
This article reports a systematic analysis of marketing positions advertised in the Australian public sector between 1982 and 1991. It discovers the sort of...
