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European Journal of Marketing articles from October 1996
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European Journal of Marketing archives from October 1996
Political marketing - vive la difference!
October 1, 1996... Introduction
The explicit use of techniques in politics which we would now describe as marketing dates back at least to 1920 in Britain (Wring, 1994). Since the Saatchi and Saatchi poster - "Labour isn't working" - it has become commonplace...
Political marketing and party development in Britain: a "secret" history.
October 1, 1996... Introduction
The application of marketing techniques by political parties in their electoral campaigns has been discussed by Butler and Collins (1994); Glick (1967); Kotler (1975); Kotler and Kotler, (1981); McGinness (1969); Mauser (1983);...
