European Journal of Marketing articles from November 1997

European Journal of Marketing archives from November 1997

Viewpoint. (marketing management research)
November 1, 1997... Reading the runes: on belief and believing in marketing management research It's not necessary to believe what someone says in order to take what they say seriously. Yes, it could be a quotation from the life and times of a confirmed...

Consumer ethics: a cross-cultural investigation.
November 1, 1997... Concern for ethical issues in business has dramatically increased over the last decade. Both academics and practitioners have shown an intense interest in ethical issues. For example, both the Journal of Business Ethics and the Business &...

Counter-revolutionary forces in the information revolution. (entrepreneurial actions)
November 1, 1997... Entrepreneurial action, information intensity and market transformation Introduction "Organizations of the world unite!" proclaim the theorists of the long-awaited, yet much anticipated information revolution and its comrade-in-arms, the...

Examining the antecedents and consequences of salesperson job stress.
November 1, 1997... Introduction Of the many new challenges and changes in selling and sales management over the last two decades, none has been more profound than the dramatic increase in job-related stress (Keichel, 1993). Productivity pressures on...

The effect of odd pricing on demand.
November 1, 1997... Introduction The practice of odd pricing in retailing is so prevalent that its efficacy is generally taken for granted. However, there is little reported evidence to support the underlying assumption of odd pricing; namely, that prices set...

Small firm performance; assessing the interaction between entrepreneurial style and organizational structure.
November 1, 1997... Marketing and the smaller firm There exists an extensive body of academic literature concerning the factors influencing the performance of small and medium-size enterprises (SMEs). Gibb and Davies (1990) have suggested that these writings can...

Consensus and collaboration: norm-regulated behaviour in industrial marketing relationships.
November 1, 1997... Introduction Because of their ability to co-ordinate and control resource flows between trading partners, relational norms have long been of interest to both marketing scholars and practitioners involved with business-to-business exchange...

Pre-purchase satisfaction and first-time buyer behaviour: some preliminary evidence.
November 1, 1997... Introduction The importance of customer satisfaction/dissatisfaction (to be referred to hereafter as CS/D) derives from its purported impact on repeat purchase behaviour and brand loyalty (Bearden and Teel, 1983; LaBarbera and Mazursky,...

Markets of a single customer: exploiting conceptual developments in market segmentation.
November 1, 1997... Introduction In the current marketing literature, it has been well established that markets and customers who form those markets are not homogeneous in nature (Alderson, 1983; Assael and Roscoe, 1976; Claycamp and Massy, 1968; Smith, 1956)....

How to Get Research Published in Journals.
November 1, 1997... This claim should grab the attention of most academics: "You can write a good academic paper in a couple of days" (Day, 1996, p. 87). Abby Day's book How To Get Research Published in Journals makes that claim and sets out to prove it. The back...

Essays in Marketing and Management - A Festschrift in Honour of Kjell Gronhaug.
November 1, 1997... When asked by the editor to review Essays in Marketing and Management - A Festschrift in Honour of Kjell Gronhaug, I was both honoured and very pleased. The contribution made by Kjell Gronhaug to the development of marketing thought has been...

A new site, a new service.(The Global Forum for Marketing and Logistics)
November 1, 1997... This new initiative will offer rapid and easy access to a selection of the best marketing information, reducing the need to waste time "surfing the net". The site is being designed as an attractive and easy-to-use source of news and information...

Power as a predictor of industrial complaining styles in a buyer/seller relationship; the buyer's perspective.(The Global Forum for Marketing and Logistics)
November 1, 1997... The challenge of competition has put growing emphasis on customer retention and strategies such as relationship marketing. This not only poses questions of development of appropriate marketing strategies but also raises concerns about business...