European Journal of Marketing articles from March 1997

European Journal of Marketing archives from March 1997

Marketing science in a postmodern world: introduction to the special issue.(Postmodern Marketing)
March 1, 1997... Postmodernism, according to the prominent left-wing cultural theorist and literary critic Frederic Jameson, "is an attempt to think the present historically in an age that has forgotten how to think historically in the first place" (Jameson,...

From segmentation to fragmentation: markets and marketing strategy in the postmodern era.(Postmodern Marketing)
March 1, 1997... Introduction There have been several philosophical debates in the history of marketing thought about the discipline's mission and role within business and society. Among these debates are science versus art, the extent to which the...

Trading partners: everyday intercourse in words and things.(Postmodern Marketing)
March 1, 1997... Making up an order The following is intended to show, through a consideration of consumption and consumers in common terms, how difficult it is for us nowadays to maintain even a momentary grasp on our own notions of need, order and...

Raiding the postmodern pantry: advertising intertextuality and the young adult audience.(Postmodern Marketing)
March 1, 1997... Describing the interconnectedness of advertising and other communication forms, Goldman (1994) commented that "everyone is raiding everyone else's pantry". While analysts of postmodernism have feasted on marketing and consumption practices,...

Buy Brown's book! A fully impartial commentary on 'Postmodern Marketing.'.(Postmodern Marketing)(book by Stephen Brown)
March 1, 1997... There are few more bloodcurdling sights in the management literature than book [reviews] which commence with a quotation from, or allusion to, the works of a distinguished philosopher. A philosophical epigram...marks the author out as a...

Postmodern Marketing.(Postmodern Marketing)(Review)
March 1, 1997... There are few more bloodcurdling sights in the management literature than book [reviews] which commence with a quotation from, or allusion to, the works of a distinguished philosopher. A philosophical epigram...marks the author out as a...

Beyond ethnography: toward writerly accounts of organizing in marketing.(Postmodern Marketing)
March 1, 1997... Dear reader, are you sitting comfortably, with all worrying thoughts of teaching quality audits, research assessment exercises and EMAC, MEG or AMA deadlines suitably banished to some barren place; and likewise all other distractions, save...

Existential consumption and irrational desire.(Postmodern Marketing)
March 1, 1997... If marketing is truly the "ultimate social practice of postmodern consumer culture" (Firat, 1993) then it carries the heavy burden of "determining the conditions and meanings of life for the future" (Firat and Venkatesh, 1993). Certainly,...

Community and consumption: towards a definition of the "linking value" of products or services.(Postmodern Marketing)
March 1, 1997... Community and postmodern marketing Many questions confront today's market researcher. But, at the dawn of the twenty-first century, the central question seems to be: is it possible to push the boundaries of marketing beyond the individual...

Kotler is dead!(Postmodern Marketing)(short story)
March 1, 1997... "Bastards!" "Sorry?" "My students are bastards." "Customers, Alan. They're our customers. I know you've only been with us for a short while, but we call them customers. This is supposed to be a marketing department, remember?"...