AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
European Journal of Marketing articles from March 1995
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
European Journal of Marketing archives from March 1995
The network paradigm and the marketing organization: developing a new management agenda.
March 1, 1995... Introduction
There is accumulating evidence that the marketing life cycle[1,2] is forcing many companies to confront anew the issue of the role to be played by the conventional marketing department in the corporation of the future. It has...
Comparison of country-of-origin effects on household and organizational buyers' product perceptions.
March 1, 1995... Introduction
A still unresolved issue in the study of country-of-origin effects is the relative salience of country-of-origin cues for household and organizational buyers. This is particularly important as the manufacture of products and the...
Learning through strategic alliances: processes and factors that enhance marketing effectiveness.
March 1, 1995... During the last two decades the world economy experienced an unprecedented transformation. The convergence of several trends, including global proliferation of technology, reorganization of economic boundaries, and intensified global...
